Fruit quality of 24 selected strawberry cultivars and selections were evaluated. There were great variations in the contents of soluble solids, titratable acidity, carbohydrates, organic acids, and ascorbic acid among different cultivars, reflecting primary genetic differences. Fructose, glucose, and sucrose were found to be the three major sugars, comprising >65% of the total soluble solids in strawberry. Fruit contained lower sucrose compared to fructose and glucose, whereas leaves contained comparable amounts of fructose, glucose, and sucrose. Citric acid was the major organic acid in strawberries. Strawberries were also rich in ascorbic acid. Leaves were much higher in ascorbic acid than fruit. There appeared to be no correlation between fruit and leaves on carbohydrate, organic acid, and ascorbic acid contents.