Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
2016 ◽
Vol 25
(3)
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pp. 161-167
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2020 ◽
Vol 37
(5)
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pp. 923-943
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2012 ◽
Vol 30
(6)
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pp. 634-652
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2019 ◽
Vol 31
(9)
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pp. 3447-3464
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2020 ◽
Vol 21
(2)
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pp. 371-388
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2016 ◽
Vol 28
(11)
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pp. 2473-2492
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2002 ◽
Vol 79
(4)
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pp. 905-926
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