Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application

This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental Sampling sample technique. The data analysis technique used is factor analysis. The findings of this study are factors such as availability and price factors, promotion factors, comfort factors, varieties and comparison factors, after-sales service factors, and connectivity factors that influence consumer purchasing behavior in the era of citizen 4.0. Besides that, variety and comparison factors are the most dominant factors affecting consumer buying behavior in the age of citizen 4.0, followed by availability and price factors, comfort factors, promotion factors, after-sales service factors, and connectivity factors.

Booth Attractiveness: Scale Development and Model Testing from a Mental Budgeting Perspective

Given the importance of booth attractiveness at trade expositions, this study sets out to develop a scale measuring booth attractiveness (Study 1) and to examine its effectiveness in motivating attendees’ purchasing behavior (Study 2). Study 1 includes three steps: (1) item generation through a thorough review of the literature, focus group, and comments from experts, (2) item purification with exploratory factor analysis using 122 samples, and (3) reevaluating items with confirmatory factor analysis using 129 samples. A six-dimensional scale of booth attractiveness was developed in Study 1. Based on the theory of mental budgeting, Study 2 was conducted to examine the effects of booth attractiveness on the mechanism of attendees’ purchasing behavior using 323 samples. Results of Study 2 suggest that booth attractiveness could directly motivate impulse buying or indirectly through mental budgeting. Impulse buying, then, results in post-purchase guilt and anticipated satisfaction. Meanwhile, postpurchase guilt reduces anticipated satisfaction.

Pengaruh Intensitas Penggunaan Media Sosial dan Fanatisme Terhadap Perilaku Konsumtif

Penelitian ini bertujuan untuk mengetahui pengaruh intensitas penggunaan media sosial dan fanatisme terhadap perilaku konsumtif (studi pada fandom ARMY SMR) di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif. Subjek penelitian ini adalah 60 orang fandom ARMY SMR yang dipilih dengan menggunakan teknik purposive sampling. Metode pengumpulan data yang digunakan adalah skala perilaku konsumtif, skala intensitas penggunaan media sosial dan skala fanatisme. Data yang terkumpul dianalisis dengan uji analisis regresi berganda dengan bantuan program Statistical Package for Social Sciences (SPSS) 22.0 for windows. Hasil penelitian menunjukkan bahwa: (1) ada pengaruh dan signifikan intensitas penggunaan media sosial dan fanatisme terhadap perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif dengan nilai f hitung > f table (7.626 > 0.211) dan nilai p=0.001 (p<0.05). Kontribusi pengaruh (R2) intensitas penggunaan media sosial dan fanatisme dengan perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif adalah sebesar 0,211; (2) ada pengaruh intensitas penggunaan media sosial terhadap perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif dengan koefisien beta (β)=0.453, serta nilai t hitung > t tabel (3.851 > 2.002) dan nilai p=0.000 (p< 0.05); (3) tidak ada pengaruh fanatisme terhadap perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif dengan koefisien This study aims to find out the influence of the intensity of social media use and fanaticism on consumptive behavior (study on ARMY SMR fandom) in Samarinda City. This research uses a quantitative approach. The subjects of this study were 60 ARMY SMR fandom people who were selected using purposive sampling techniques. The data collection methods used are the consumptive behavior scale, the intensity scale of social media use and the fanaticism scale. The collected data was analyzed with multiple regression analysis tests with the help of the Statistical Package for Social Sciences (SPSS) 22.0 for windows program. The results showed that: (1) there was an influence and significant intensity of social media use and fanaticism on consumptive behavior in ARMY SMR fandoms that performed consumptive behavior with a value of f calculated > f table (7,626 > 0.211) and a value of p = 0.001 (p<0.05). The contribution of influence (R2) intensity of social media use and fanaticism with consumptive behavior in army SMR fandom that commits consumptive behavior is 0.211; (2) there is an influence on the intensity of social media use on consumptive behavior in ARMY SMR fandom that performs consumptive behavior with beta coefficient (β)=0.453, as well as a t-count value of > t table (3,851 > 2,002) and a value of p=0.000 (p< 0.05); (3) there is no influence of fanaticism on consumptive behavior in ARMY SMR fandoms that perform consumptive behavior with beta coefficient (β)= -0.070, and t calculate < t table (-0.594 < 0.05) and value p = 0.555 (p> 0.05).

Vaccinating to protect others: The role of self-persuasion and empathy among young adults

Direct persuasion (providing arguments) is usually a less effective influence technique than self-persuasion (self-creation of arguments). As most young adults are unafraid to contract COVID-19, self-persuasion focused on protecting the health of others may be an effective method of increasing vaccination rates in this population. Thus, empathy seems to be a crucial factor affecting vaccination intentions. We conducted two experiments using the theory of planned behavior. Study 1 (N = 366) compared the effectiveness of self-persuasion targeted at others' health versus personal health and direct persuasion in encouraging COVID-19 vaccination intention. Results indicate that among young adults, self-persuasion targeted at others' health (compared to other forms of persuasion) has an indirect effect on vaccination intention through utility and social norms beliefs. Moreover, as empathy increases, utility, social norms, and control beliefs increase, which is associated with a greater COVID-19 vaccination intention. Study 2 (N = 375) investigated the applicability of self-persuasion in health communication through a poster framed as an open-ended question. We found that the poster with self-persuasion targeted at others’ health, enhanced vaccination intention, compared with a direct persuasion poster. Together, our findings demonstrate the potential of self-persuasion targeted at others' health in increasing COVID-19 vaccination uptake among young adults.