Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery

2020 ◽  
Vol 77 ◽  
pp. 104025 ◽  
Author(s):  
Xingyang Lv ◽  
Huifan Li ◽  
Lan Xia
Keyword(s):  
Mental Imagery ◽  
Mediating Role ◽  
Hotel Booking ◽  
Haptic Cues

The role of key online reviews in affecting online hotel booking: an empirical investigation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dong Zhang ◽  
Pengkun Wu ◽  
Chong Wu
Keyword(s):  
Binary Logistic Regression ◽  
Online Reviews ◽  
Limited Attention ◽  
Content Type ◽  
Factors Affecting ◽  
Mediating Role ◽  
Antecedents And Consequences ◽  
Hotel Managers ◽  
Hotel Booking

Purpose The importance of online reviews on online hotel booking has been widely acknowledged. However, not all online reviews affect consumers equally. Compared with common online reviews, key online reviews (KORs) have a greater influence on consumers' decisions and online hotel booking. This study takes the first step to investigate the factors affecting the identification of KORs and the role of KORs in online hotel booking.Design/methodology/approach To test the research hypotheses, this study develops a crawler to obtain 551,600 online reviews of 650 hotels in ten representative large cities in China. This study first uses a binary logistic regression to identify KORs by combining review content quality and reviewer characteristics and then uses a log-regression model to investigate the role of KORs in online hotel booking.Findings This study mined the factors affecting the identification of KORs by analyzing review contents and reviewer characteristics. Our results revealed that KORs play a mediating role in the effects of review content and reviewer characteristics on online hotel booking.Originality/value This study focuses on KORs, which have received limited attention in research but are important to practitioners. Specifically, this study investigates the antecedents and consequences of KORs. Our results enable hotel managers to manage online reviews effectively, particularly KORs.

Volumetric evidence of the mediating role of mental imagery in episodic memory effect on divergent thinking

2019 ◽  
Vol 39 (4) ◽  
pp. 1138-1148
Author(s):  
Lijie Zhang ◽  
Lei Qiao ◽  
Xianwei Che ◽  
Mengsi Xu ◽  
Qunlin Chen ◽  
...  
Keyword(s):  
Episodic Memory ◽  
Memory Effect ◽  
Mental Imagery ◽  
Divergent Thinking ◽  
Mediating Role

The mediating role of mental imagery in mobile advertising

2014 ◽  
Vol 34 (4) ◽  
pp. 457-464 ◽  
Author(s):  
Diana Gavilan ◽  
Maria Avello ◽  
Carmen Abril
Keyword(s):  
Mental Imagery ◽  
Mobile Advertising ◽  
Mediating Role

scholarly journals A Study on Green Advertising Effectiveness in the Perspective of Image Proximity

2021 ◽  
Vol 12 ◽  
Author(s):  
Guanghua Sheng ◽  
Qing Xia ◽  
Beibei Yue ◽  
Yuqi Li
Keyword(s):  
Mental Imagery ◽  
Laboratory Experiments ◽  
Environmental Information ◽  
Product Type ◽  
Full Length ◽  
Spatial Distance ◽  
Bootstrap Analysis ◽  
Mediating Role ◽  
New Perspective

Based on the construal level theory (CLT), this study discusses the effects of congruence between image proximity and product type on advertising attitude and product attitude from the perspective of spatial distance and investigates the mediating role of mental imagery. Data are collected using two laboratory experiments and one online experiment. A two-way ANOVA is used to test the interaction between image proximity and product type, and a bootstrap analysis is used to test the mediating role of mental imagery. The result shows that: (1) For search products, compared with full-length shots, the close-up shots of environmental information can enable consumers to generate more positive advertising attitude and product attitude. For experience products, the full-length shots of environmental information can enable consumers to generate more positive advertising attitude and product attitude than the close-up shots. (2) The congruence effect of image proximity and product type has an impact on advertising attitude and product attitude through mental imagery. This research uses different kinds of image proximity to express environmental information about green products and tries to interpret the effectiveness of green advertisements from a new perspective.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

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