scholarly journals A Study on Green Advertising Effectiveness in the Perspective of Image Proximity

2021 ◽  
Vol 12 ◽  
Author(s):  
Guanghua Sheng ◽  
Qing Xia ◽  
Beibei Yue ◽  
Yuqi Li
Keyword(s):  
Mental Imagery ◽  
Laboratory Experiments ◽  
Environmental Information ◽  
Product Type ◽  
Full Length ◽  
Spatial Distance ◽  
Bootstrap Analysis ◽  
Mediating Role ◽  
New Perspective

Based on the construal level theory (CLT), this study discusses the effects of congruence between image proximity and product type on advertising attitude and product attitude from the perspective of spatial distance and investigates the mediating role of mental imagery. Data are collected using two laboratory experiments and one online experiment. A two-way ANOVA is used to test the interaction between image proximity and product type, and a bootstrap analysis is used to test the mediating role of mental imagery. The result shows that: (1) For search products, compared with full-length shots, the close-up shots of environmental information can enable consumers to generate more positive advertising attitude and product attitude. For experience products, the full-length shots of environmental information can enable consumers to generate more positive advertising attitude and product attitude than the close-up shots. (2) The congruence effect of image proximity and product type has an impact on advertising attitude and product attitude through mental imagery. This research uses different kinds of image proximity to express environmental information about green products and tries to interpret the effectiveness of green advertisements from a new perspective.

How can organizations foster job crafting behaviors and thriving at work?

2020 ◽  
pp. 1-18
Author(s):  
Sari Mansour ◽  
Diane-Gabrielle Tremblay
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Job Demands ◽  
Social Resources ◽  
Job Crafting ◽  
Equation Modeling ◽  
Bootstrap Analysis ◽  
Mediating Role ◽  
Thriving At Work

Abstract This study investigates whether the perceived opportunity to craft (POC) is related to job crafting (JC) strategies and whether these strategies are related to thriving at work, in terms of both vitality and learning. It aims to verify the mediating role of JC between POC and thriving. Data were collected from 424 accounting professionals in Canada. The structural equation modeling based on bootstrap analysis was used to test mediation. The results indicate that POC is positively related to increasing structural and social resources and challenging job demands and negatively to decreasing hindering job demands. They reveal that increasing structural and social resources enhances learning and mediates the relation between POC and vitality and learning, as do challenging job demands, whereas decreasing hindering job demands does not. This study is one of the first to confirm that POC influences vitality and learning via JC behaviors as mediators.

A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification

2017 ◽  
Vol 25 (4) ◽  
pp. 357-374 ◽  
Author(s):  
Michael L. Mallin ◽  
Bashar S. Gammoh ◽  
Ellen Bolman Pullins ◽  
Catherine M. Johnson
Keyword(s):  
Brand Identification ◽  
Mediating Role ◽  
New Perspective

Challenge-hindrance stressors and career initiative: a moderated mediation model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yan Liu ◽  
Lei Ren
Keyword(s):  
Positive Affect ◽  
Job Autonomy ◽  
Content Type ◽  
Mba Students ◽  
Mediating Role ◽  
Moderated Mediation Model ◽  
Part Time ◽  
New Perspective ◽  
The Relationship

PurposeThe purpose of this paper is to explore the relationship between challenge-hindrance stressors and employees’ career initiative while incorporating the mediating role of positive affect and the moderating role of job autonomy.Design/methodology/approachFive proposed hypotheses were tested using path analysis with two waves of data collected from 136 part-time MBA students.FindingsThe findings show that challenge stressors indirectly facilitate career initiative, whereas hindrance stressors indirectly inhibit career initiative, both with positive affect as mediators. Job autonomy enhances the direct relationship between positive affect and career initiative, as well as the indirect relationships among challenge/hindrance stressors, positive affect and career initiative.Originality/valueThe study brings a new perspective to understanding why an employee conducts career initiative, thereby widening the scope of the antecedents of career initiative. The study discloses positive affect as the mediator that transmits the opposite effects from challenge-hindrance stressors to career initiative. It also identifies job autonomy as an important boundary condition for positive affect to exert its influence on career initiative, as well as challenge-hindrance stressors that influence career initiative via positive affect.

The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsheng Cui ◽  
Mengwei Zhang ◽  
Chaonan Yin ◽  
Li Li ◽  
Jianan Zhong
Keyword(s):  
Social Comparison ◽  
Product Type ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Comparison Theory ◽  
Self Monitoring ◽  
Content Type ◽  
Mediating Role ◽  
Underlying Mechanisms

Purpose This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions.Design/methodology/approach Based on social comparison theory, four studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study explored the effectiveness of social comparison contexts on the arousal of envy.Findings Study 1 showed that envy could significantly trigger consumers' impulsive consumption. Study 2 indicated that participants experiencing self-monitoring had a higher level of materialism and a stronger propensity to consume impulsively once the emotion of envy emerged. Study 3 suggested that when participants were more envious, their levels of materialism increased with more impulsivity to buy material products. Study 4 revealed that upward comparisons led to a higher level of envy and re-validated the mediating role of materialism between envy and impulsive consumption.Research limitations/implications This study provides evidence for the association between envy and consumer behaviour and clarifies the underlying mechanisms of the relationship between envy and impulsive consumption.Practical implications Marketers could take advantage of consumers' envy after social comparisons without damaging brand image.Originality/value First, this study extended the effects of envy on consumer decisions, suggesting that envy stimulates impulsive consumption by increasing consumers' materialism. Second, this study revealed the boundary condition of product type, namely, material and experiential.

Volumetric evidence of the mediating role of mental imagery in episodic memory effect on divergent thinking

2019 ◽  
Vol 39 (4) ◽  
pp. 1138-1148
Author(s):  
Lijie Zhang ◽  
Lei Qiao ◽  
Xianwei Che ◽  
Mengsi Xu ◽  
Qunlin Chen ◽  
...  
Keyword(s):  
Episodic Memory ◽  
Memory Effect ◽  
Mental Imagery ◽  
Divergent Thinking ◽  
Mediating Role

Satisfaction and the coach–athlete relationship: The mediating role of trust

2021 ◽  
Vol 49 (2) ◽  
pp. 1-11
Author(s):  
Juan Li ◽  
Hongyan Gao ◽  
Jianbo Hu
Keyword(s):  
Mediating Effect ◽  
Self Report ◽  
Sports Organizations ◽  
Mediating Role ◽  
Youth Football ◽  
Football Team ◽  
Player Satisfaction ◽  
Athlete Satisfaction ◽  
New Perspective

We examined the link between player satisfaction and the coach–athlete relationship within the organizational environment of a youth football team, and the mediating effect of players' trust in the coach. Participants were 223 young footballers aged between 13 and 19 years, who completed an anonymous self-report survey to assess satisfaction, the coach–athlete relationship, and trust. The results show that players' satisfaction had a significant predictive effect on the coach–athlete relationship, and that players' trust in their coach played a mediating role in this relationship. The results provide researchers with a new perspective for studying the relationships between trust in coaches, athlete satisfaction, and coach–athlete relationships in sports organizations.

MEDIATING ROLE OF COPING STYLES BETWEEN SOCIAL SUPPORT AND PSYCHOLOGICAL WELL-BEING OF UNIVERSITY STUDENTS

2021 ◽  
Author(s):  
Noshi Iram Zaman
Keyword(s):  
Social Support ◽  
University Students ◽  
Coping Styles ◽  
Well Being ◽  
Bootstrap Analysis ◽  
Psychological Well Being ◽  
Mediating Role ◽  
Group Settings ◽  
Life Issues

Background: University students being energetic, active, and robust engage proactively in their lives. Students’ coping styles are important to deal with daily life issues. The current study investigated the mediating role of coping style between social support and psychological well-being among students of Karachi University, Pakistan. Method: To test the hypotheses, a sample of 105 university students (males 51 & females 55) with the age ranging between 19 to 36 years (mean age= 24.85; SD=.478) belonging to different socioeconomic status were selected from the University of Karachi, Pakistan. After taking permission from HOD of concerned departments, Demographic Information Form, Multidimensional Perceived Social Support Scale Coping styles scale, and Psychological Well-Being Scale were administered on participants in group settings. Descriptive statistics, correlation analysis, and Hayes’ PROCESS macro and bootstrap analysis were performed.Results: Problem-focused coping contributes 18 % variance in the psychological well-being of university students. Moreover, Social support brings 35 % and 46 % variation in the relationship of problem-focused coping; emotion-focused coping, and psychological well-being.Conclusion: Problem-focused coping was shown as an important mediating factor for social support and psychological wellbeing.

The mobility of team members and team creativity: exploring the mediating role of team cognition

2020 ◽  
Vol 33 (6) ◽  
pp. 1111-1122 ◽  
Author(s):  
Weixiao Guo ◽  
Chenjing Gan ◽  
Duanxu Wang
Keyword(s):  
Team Member ◽  
Knowledge Worker ◽  
Team Cognition ◽  
Bootstrap Analysis ◽  
Team Creativity ◽  
Content Type ◽  
Team Members ◽  
Mediating Role ◽  
The Relationship

PurposeThe purpose of this paper is to investigate how the mobility of team members affects team creativity in knowledge-worker teams and the mediating role of team transactive memory system (TMS) and team creative efficacy.Design/methodology/approachMultiple surveys were conducted on team leaders and members in knowledge-worker teams in China. A total of 94 teams were analyzed by adopting the confirmatory factor analyses, hierarchical regression analysis and bootstrap analysis method.FindingsThe results show that frequent team member mobility is negatively related to a knowledge-worker team's creativity, and the relationship is mediated by team TMS and creative efficacy.Originality/valueThis study contributes to a deeper understanding of how the mobility of team members affects team creativity in knowledge-worker teams by exploring the underlying mechanisms from the perspective of team cognition. Specifically, team TMS and creative efficacy mediate the relationship between team member mobility and team creativity.

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