Which types of product attributes lead to aviation voluntary carbon offsetting among air passengers?

Co-benefits are positive outcomes from voluntary carbon offsetting (VCO) programs beyond simple reduction in carbon emissions, which include biodiversity, air quality, economic, health, and educational benefits. Given the rates of aviation VCOs remain at less than 10%, this study investigated air passengers’ preferences for co-benefits as well as certification, location, and cost of VCO programs. Using discrete choice modeling, this study shows that aviation VCO programs with higher levels of co-benefits, particularly biodiversity and health benefits, are preferred by air passengers and confirms a preference for domestically based and certified VCO programs. The latent class choice model identified three classes with different preferences for VCO program attributes and demographic characteristics. The results of this study contribute to the knowledge of VCO co-benefits and imply that airlines should take note of this preference for biodiversity and health co-benefits when designing VCO programs and differentiate between market segments to increase the uptake of VCOs.

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Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Administrative Science Quarterly ◽

10.1177/00018392211012376 ◽

2021 ◽

pp. 000183922110123

Author(s):

Johnny Boghossian ◽

Robert J. David

Keyword(s):

Process Model ◽

Product Category ◽

Derived Category ◽

The State ◽

Product Attributes ◽

Product Categories ◽

Role Of The State ◽

Market Intermediaries ◽

Category Construction

Categories are organized vertically, with product categories nested under larger umbrella categories. Meaning flows from umbrella categories to the categories beneath them, such that the construction of a new umbrella category can significantly reshape the categorical landscape. This paper explores the construction of a new umbrella category and the nesting beneath it of a product category. Specifically, we study the construction of the Quebec terroir products umbrella category and the nesting of the Quebec artisanal cheese product category under this umbrella. Our analysis shows that the construction of umbrella categories can unfold entirely separately from that of product categories and can follow a distinct categorization process. Whereas the construction of product categories may be led by entrepreneurs who make salient distinctive product attributes, the construction of umbrella categories may be led by “macro actors” removed from the market. We found that these macro actors followed a goal-derived categorization process: they first defined abstract goals and ideals for the umbrella category and only subsequently sought to populate it with product categories. Among the macro actors involved, the state played a central role in defining the meaning of the Quebec terroir category and mobilizing other macro actors into the collective project, a finding that suggests an expanded role of the state in category construction. We also found that market intermediaries are important in the nesting of product categories beneath new umbrella categories, notably by projecting identities onto producers consistent with the goals of the umbrella category. We draw on these findings to develop a process model of umbrella category construction and product category nesting.

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Application of Refined Kano’s Model to Shoe Production and Consumer Satisfaction Assessment

Sustainability ◽

10.3390/su13052484 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2484

Author(s):

Chi-Hung Lo

Keyword(s):

Sustainable Development ◽

Product Development ◽

Consumer Satisfaction ◽

Value Added ◽

Development Plan ◽

Development Model ◽

Product Attributes ◽

Kano Model ◽

Sustainable Product Development ◽

Sustainable Product

Many industries are labor-intensive and energy- and resource-consuming. A sustainable development plan is necessary for the industries as industrial structures have been changing recently. Taiwan’s shoe industry also has experienced such changes and requires a sustainable product development plan for continuous development. Therefore, this study aims to propose a new method by introducing a model of sustainable product development to facilitate the sustainable development of the industry. By taking air-cushioned casual shoe production as an example, this study suggested the refined Kano quality model for exploring the product attributes that improved the customers’ satisfaction. The refined Kano model that was established with interviews and questionnaire surveys was effective to define the product attributes that contributed to satisfying the customers and understanding their perception of product attributes. In the air-cushioned casual shoe production, the model found function, design, innovation, marketing, and service to be important for manufacturers to develop products with limited. It also suggested the priority be put on the attributes of high value-added quality, key quality, and potential quality. The model helped manufacturers decide which product attributes they need to invest in and develop. The relation of product attributes and consumer satisfaction for a sustainable product development model was also found by using the refined Kano model. The result of this study is expected to apply to various industries for establishing an appropriate sustainable product development model.

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EXPRESS: Interacting User-Generated Content Technologies: How Questions & Answers Affect Consumer Reviews

Journal of Marketing Research ◽

10.1177/00222437211020274 ◽

2021 ◽

pp. 002224372110202

Author(s):

Shrabastee Banerjee ◽

Chris Dellarocas ◽

Georgios Zervas

Keyword(s):

Electronic Commerce ◽

User Generated Content ◽

Specific Information ◽

Product Attributes ◽

Online Retailer ◽

Consumer Reviews ◽

Question And Answer ◽

Using Data ◽

Product Ratings

This article studies the question and answer (Q&A) technology of electronic commerce platforms, an increasingly common form of user-generated content that allows consumers to publicly ask product-specific questions and receive responses, either from the platform or from other customers. Using data from a major online retailer, the authors show that Q&As complement consumer reviews: unlike reviews, questions are primarily asked pre-purchase and focus on clarification of product attributes rather than discussion of quality; answers convey fit-specific information in a predominantly sentiment-free way. Based on these observations, the authors hypothesize that Q&As mitigate product fit uncertainty, leading to better matches between products and consumers, and therefore improved product ratings. Indeed, when products suffering from fit mismatch start receiving Q&As, their subsequent ratings improve by approximately 0.1 to 0.5 stars and the fraction of negative reviews that discuss fit-related issues declines. The extent of the rating increase due to Q&As is proportional to the probability that purchasers will experience fit mismatch without Q&A. These findings suggest that, by resolving product fit uncertainty in an e-commerce setting, the addition of Q&As can be a viable way for retailers to improve ratings of products that have incurred low ratings due to customer-product fit mismatch.

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