The Effects of the CVS Private Brand Menu Product Attributes on Satisfaction, Intention to Repurchase and Brand Trust

2016 ◽  
Vol 30 (3) ◽  
pp. 173 ◽  
Author(s):  
Eun-Yong Lee ◽  
Moon-Myoung Kim ◽  
Soo-Bum Lee
Keyword(s):  
Brand Trust ◽  
Product Attributes ◽  
Private Brand

scholarly journals PRODUCT ATTRIBUTES AND ISLAMIC VALUE; A MODEL FOR MARKETING COMMUNICATION STRATEGY IN ISLAMIC BANKING

2020 ◽  
Vol 8 (2) ◽  
pp. 523-532
Author(s):  
Anton Agus Setyawan ◽  
Ihwan Susila ◽  
M Wahyuddin
Keyword(s):  
Purchase Intention ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Brand Trust ◽  
Integrated Marketing ◽  
Product Attributes ◽  
Positive Effects ◽  
Financial Products ◽  
Islamic Financial Institutions ◽  
Islamic Values

Purpose of the study: This study analyzes the role of product attributes, brand trust, and belief to purchase intention of Islamic financial products. Islamic financial products in this study include banking and insurance products. Methodology: This study employs a survey of 150 respondents of Islamic financial product consumers. We developed a measurement of consumer’s belief in a brand by introducing consumer’s Islamic Values. This instrument measures non-economic motivation of Islamic financial product which related to their religious beliefs toward consumptions. Results: Product attributes and Islamic values have positive effects on attitude toward Islamic financial products. On the other hand, product attributes and brand trust has a positive effect on purchase intention of Islamic financial product. Implication: This study gives guidance for Islamic financial institutions to build their marketing communication strategy by using Islamic value as branding. They should optimized integrated marketing communication based on Islamic value. Novelty/Originality: Introduction of Islamic value construct to measure consumer spirit to choose and loyal with Islamic financial product even though the benefit from that product lower than the conventional one.

Retailer’s Perspective of Product Brand Equity: An Empirical Study of Vietnamese Independent Drink Stores

2011 ◽  
pp. 61-88
Author(s):  
Huong Hoang Thi Thu ◽  
Lin Yu-Li
Keyword(s):  
Brand Equity ◽  
Sales Promotion ◽  
Three Dimensions ◽  
Brand Trust ◽  
Brand Performance ◽  
Business Context ◽  
Brand Association ◽  
Customer Perceived Value ◽  
Trade Promotions ◽  
Retail Grocery

In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity in the business-to-business context. This research attempts to bridge this gap by exploring the customer-based brand equity concept from the retailers’ perspective. The study was conducted in the context of the Vietnamese independent retail grocery sector. This context was chosen on the basis that there has been limited research conducted on branding in the Vietnamese context and due to the prominence of the independent grocery sector in the retail industry of Viet Nam. By using AMOS 16 and SPSS 16.0 software, the results of the study indicate that brand equity plays an important role in the retailing context, and it comprises three dimensions - brand association, brand trust and brand loyalty. As the result of a strong brand, retailers commit to a long-term business relationship with the brand’s manufacturer. Two of these three dimensions of retailer-based brand equity, (brand association and brand trust) are positively and significantly related to the brand’s performance at the retail outlet. Manufacturer support, including advertising, sales promotion and trade promotions has been confirmed by this study to be an antecedent of retailer-based brand equity, brand performance and customer perceived value as well.

Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

2019 ◽  
Vol 21 (2) ◽  
pp. 99-115
Author(s):  
Hyowon Hyun ◽  
JungKun Park ◽  
Weon Sang Yoo
Keyword(s):  
Brand Equity ◽  
Moderating Effect ◽  
Brand Trust ◽  
Luxury Brand ◽  
Online Channel
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