scholarly journals Supplementing transportation data sources with targeted marketing data: Applications, integration, and internal validation

2021 ◽  
Vol 149 ◽  
pp. 150-169
Author(s):  
F. Atiyya Shaw ◽  
Xinyi Wang ◽  
Patricia L. Mokhtarian ◽  
Kari E. Watkins
2015 ◽  
Vol 12 (1) ◽  
Author(s):  
Ismail Nawawi

The study was conducted to determine the competitive strategy of constructing bsnis throughintellectual capital and intelligence production. The results are used as recommendations on thecompany's business development. The research was conducted with qualitative methodsapproach to the type of case studies. Data collection techniques with participation observation,interviews and documentation studies. Samples and data sources specified in perposive andsnowbal sampling, key informant Director, Director of Investment and Business Development,and Director of Corporate Marketing. Data analysis using analysis of thesis, antithesis andsentesa and the process is done with the data reduction, data display and verivication. The resultsof this study indicates: (a) capable of doing the business strategy-based approach to intellectualcapital, (b) capable of implementing a business intelligence approach to production. Penelelitiangoal is to (a) understand and describe the business strategy-based approach to intellectual capital,(b) understand and describe the implementation of business intelligence approach to theproduction. Based on these results, the model can be found menkonstruksi competitive businessstrategy to prepare the implementation of business intelligence approach to production inaccordance with the demands, needs and tastes of consumers.Penelitian ini dilakukan untuk mengetahui strategi mengkonstruksi kompetitif bsnis melaluimodal intelektual dan kecerdasan produksi. Hasilnya digunakan sebagai bahan rekomendasipengembangan bisnis di perusahaan tersebut. Penelitian ini dilakukan dengan pendekatan metodakualitatif dengan jenis studi kasus. Teknik pengumpulan data dengan observasi peranserta,wawancara mendalam dan studi dokumentasi. Sampel dan sumber data ditentukan secaraperposive dan snowbal sampling, dengan informan kunci Direktur Utama, Direktur Investasi danPengembangan Usaha, dan Direktur Pemasaran. Analisis data menggunakan analisis tesa,antitesa dan sentesa dan prosesnya dilakukan dengan data reduction, data display danverification. Hasil penelitian ini menunjukan: (a) mampu melakukan strategi bisnis berbasispendekatan modal intelektual, (b) mampu melakukan implementasi bisnis dengan pendekatankecerdasan produksi. Tujuan penelelitian ini untuk (a) memahami dan mendiskripsikan strategibisnis berbasis pendekatan modal intelektual, (b) memahami dan mendiskripsikan implementasibisnis dengan pendekatan kecerdasan produksi. Berdasarkan hasil penelitian tersebut, dapatditemukan model strategi menkonstruksi kompetitif bisnis untuk menyiapkan implementasibisnis dengan pendekatan kecerdasan produksi sesuai dengan tuntutan, kebutuhan dan selerakonsumen.


Author(s):  
Y. Y. YAO ◽  
NING ZHONG ◽  
JIAJIN HUANG ◽  
CHUANGXIN OU ◽  
CHUNNIAN LIU

Targeted marketing typically involves the identification of customers or products having potential market values. We propose a linear model for solving this problem by drawing and extending results from information retrieval. It is assumed that each object is represented by values of a finite set of attributes. A market value function, which is a linear combination of utility functions on attribute values, is used to rank objects. Several methods are examined for mining market value functions. The main advantage of the model is that one can rank objects of interest according to their market values, instead of classifying the objects. Both the theoretical and experimental results are reported in this paper. It establishes a basis on which further studies and experimental evaluation can be carried out.


Author(s):  
Vladislav Andreyevich Shcherbakov ◽  
◽  
Anna Nikolaevna Agafonova ◽  

The essence of the concept of BIG DATA is revealed, possible data sources and functional features of the new technology are investigated. A comparative analysis of the traditional analytical approach and the approach based on the application of BIG DATA is presented. Identified prospects for the use of technology in modern marketing УДК 004.043


2006 ◽  
Vol 175 (4S) ◽  
pp. 402-402
Author(s):  
Alberto Briganti ◽  
K.-H. Felix Chun ◽  
Shahrokh F. Shariat ◽  
Yair Lotan ◽  
Ganesh S. Palapattu ◽  
...  

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