scholarly journals Modeling the length effect for words in lexical decision: The role of visual attention

2019 ◽  
Vol 159 ◽  
pp. 10-20 ◽  
Author(s):  
Emilie Ginestet ◽  
Thierry Phénix ◽  
Julien Diard ◽  
Sylviane Valdois
Keyword(s):  
Visual Attention ◽  
Lexical Decision ◽  
Length Effect

The Effect of Path Length and Display Size on Memory for Spatial Information

2012 ◽  
Vol 59 (3) ◽  
pp. 147-152 ◽  
Author(s):  
Katherine Guérard ◽  
Sébastien Tremblay
Keyword(s):  
Path Length ◽  
Potential Role ◽  
Spatial Information ◽  
Recall Performance ◽  
Minor Role ◽  
Length Effect ◽  
Serial Memory ◽  
Fixed Reference ◽  
A Minor

In serial memory for spatial information, some studies showed that recall performance suffers when the distance between successive locations increases relatively to the size of the display in which they are presented (the path length effect; e.g., Parmentier et al., 2005) but not when distance is increased by enlarging the size of the display (e.g., Smyth & Scholey, 1994). In the present study, we examined the effect of varying the absolute and relative distance between to-be-remembered items on memory for spatial information. We manipulated path length using small (15″) and large (64″) screens within the same design. In two experiments, we showed that distance was disruptive mainly when it is varied relatively to a fixed reference frame, though increasing the size of the display also had a small deleterious effect on recall. The insertion of a retention interval did not influence these effects, suggesting that rehearsal plays a minor role in mediating the effects of distance on serial spatial memory. We discuss the potential role of perceptual organization in light of the pattern of results.

Maintaining Situational Awareness: The Role of Visual Attention

1999 ◽  
Author(s):  
Alex Chaparro ◽  
Loren Groff ◽  
Kamala Tabor ◽  
Kathy Sifrit ◽  
Leo J. Gugerty
Keyword(s):  
Visual Attention ◽  
Situational Awareness

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

The asymmetric contribution of consonants and vowels to phonological similarity

2017 ◽  
Vol 12 (3) ◽  
pp. 404-430 ◽  
Author(s):  
Rory Turnbull ◽  
Sharon Peperkamp
Keyword(s):  
Lexical Decision ◽  
Response Time ◽  
Lexical Access ◽  
Phonological Similarity ◽  
Lexical Competition ◽  
Lexical Priming ◽  
Precise Nature ◽  
Auditory Lexical Decision ◽  
Unrelated Condition

Abstract Lexical priming is known to arise from phonological similarity between prime and target, and this phenomenon is an important component of our understanding of the processes of lexical access and competition. However, the precise nature of the role of phonological similarity in lexical priming is understudied. In the present study, two experiments were conducted in which participants performed auditory lexical decision on CVC targets which were preceded by primes that either matched the target in all phonemes (CVC condition), in the first two phonemes (CV_ condition), the last two phonemes (_VC condition), the initial and last phonemes (C_C condition) or no phonemes (unrelated condition). Relative to the unrelated condition, all conditions except CV_ led to facilitation of response time to target words. The _VC and C_C conditions led to equivalent facilitation magnitude, while the CV_ condition showed neither facilitation nor inhibition. Accounting for these results requires appeal to processes of lexical competition and also to the notion that phonemes do not lend equivalent phonological similarity; that is, vowels and consonants are processed differently.

scholarly journals What Is Going on with Visual Attention in Reading and Dyslexia? A Critical Review of Recent Studies

2022 ◽  
Vol 12 (1) ◽  
pp. 87
Author(s):  
Conrad Perry ◽  
Heidi Long
Keyword(s):  
Visual Attention ◽  
Critical Review ◽  
Reading Ability ◽  
Reading Performance ◽  
Span Task ◽  
Causal Effects ◽  
Future Research ◽  
Different Types ◽  
Visual Tasks

This critical review examined current issues to do with the role of visual attention in reading. To do this, we searched for and reviewed 18 recent articles, including all that were found after 2019 and used a Latin alphabet. Inspection of these articles showed that the Visual Attention Span task was run a number of times in well-controlled studies and was typically a small but significant predictor of reading ability, even after potential covariation with phonological effects were accounted for. A number of other types of tasks were used to examine different aspects of visual attention, with differences between dyslexic readers and controls typically found. However, most of these studies did not adequately control for phonological effects, and of those that did, only very weak and non-significant results were found. Furthermore, in the smaller studies, separate within-group correlations between the tasks and reading performance were generally not provided, making causal effects of the manipulations difficult to ascertain. Overall, it seems reasonable to suggest that understanding how and why different types of visual tasks affect particular aspects of reading performance is an important area for future research.

scholarly journals Visually driven reading deficits: The role of object perception and visual attention

2019 ◽  
Vol 19 (10) ◽  
pp. 172c
Author(s):  
Heida M Sigurdardottir ◽  
Alexandra Arnardottir ◽  
Eydis T Halldorsdottir ◽  
Hilma R Omarsdottir ◽  
Anna S Valgeirsdottir
Keyword(s):  
Visual Attention ◽  
Object Perception ◽  
Reading Deficits
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