scholarly journals International strategies of emerging market multinationals: A dynamic capabilities perspective

2018 ◽  
Vol 26 (4) ◽  
pp. 408-425 ◽  
Author(s):  
Ping Deng ◽  
Yang Liu ◽  
Vickie Coleman Gallagher ◽  
Xiaojie Wu

AbstractThis paper focuses on the importance of dynamic capabilities in shaping the nature of international strategies of emerging market multinationals from mid-range economies. We argue that dynamic capabilities theory provides an insightful approach to understanding the internationalization of emerging market multinationals and their strategic choices. Drawing on dynamic capability theory and unpacking dynamic capabilities into four distinct but related dimensions or facets, we develop a typology of three internationalization strategies available to emerging market multinationals in their international expansion: sequential international ambidexterity (from exploitation to exploration, and vice versa) and structural international ambidexterity (simultaneous exploration and exploitation). Success factors associated with each of the ambidextrous internationalization strategies are also considered. We conclude with a discussion of the implications of the dynamic capabilities framework for theoretical implications and fruitful areas for future research endeavors.

2021 ◽  
pp. 319-334
Author(s):  
Peter J. Williamson ◽  
José F. P. Santos

This chapter begins by exploring what defines emerging economies based on how they are different from the viewpoint of strategy making. Then the chapter turns to examine the strategies adopted by leading domestic firms in emerging economies and emerging market multinationals, highlighting their potential for market disruption and the implications for the study and practice of global strategic management. Acknowledging the growing importance of emerging economies in the global economy, the chapter explores the implications of the emerging economies context for the strategies of multinationals from developed economies. The chapter concludes by proposing avenues for future research on how emerging economies impact global strategic management, including the need to recognize that they are complex dynamic systems with rising economic complexity that demand new types of dynamic capabilities and innovative sources of competitive advantage to enable success.


2018 ◽  
Vol 13 (3) ◽  
pp. 557-567 ◽  
Author(s):  
Peter Williamson ◽  
Feng Wan

Purpose The purpose of this paper is to re-assess the concept of ownership advantages in the light of successful international expansion of multinationals from emerging economies (EMNEs) and explore how these advantages are built. Design/methodology/approach The paper presents a viewpoint based on analysis of the successful international expansion of a sample of Chinese EMNEs where success is measured their ability win share in overseas markets. This allows us to identify their ownership advantages, the antecedents of these advantages and how they were built using dynamic capabilities. Findings EMNEs have “non-traditional” ownership advantages that have been built by finding innovative ways to leverage the locational advantages of their home countries. The conversion of locational advantages into ownership advantages requires that firms build dynamic capabilities that enable them to innovate in the use of the locational advantages they enjoy. Research limitations/implications The study is limited to a small sample of EMNEs from China who have succeeded in winning market share in the initial phases of their international expansion. In the light of these limitations, the authors discuss the question the sustainability of their competitive advantage as well as the likely applicability of our findings to EMNEs from other EMNEs. Originality/value The authors revisit the paradox that despite the growth and success of multinationals from EMNEs in the past decade they are assumed to lack ownership advantages. The authors show that EMNEs’ ownership advantages differ from the traditional advantages such proprietary technologies and brand equity that are enjoyed by incumbent multinationals.


10.29007/jlq6 ◽  
2019 ◽  
Author(s):  
Thabang Mofokeng

The technology devices introduced in recent years are not only vulnerable to Internet risks but are also unable to elevate the growth of B2C e-commerce. These concerns are particularly relevant today, as the world transitions into the Fourth Industrial Revolution. To date, existing research has largely focused on obstacles to customer loyalty. Studies have tested e-commerce models guided by the establishment of trusting, satisfied and loyal consumers in various international contexts. In South Africa, however, as an emerging market, there has been limited research on the success factors of online shopping.This study examines the influence of security and privacy on trust, seen as a moderator of customer satisfaction, which in turn, has an effect on loyalty towards websites. Based on an exhaustive review of literature, a conceptual model is proposed on the relationships between security and privacy on the one hand, and customer trust, satisfaction and loyalty on the other. A total of 250 structured, self-administered questionnaires was distributed to a purposively selected sample of respondents using face-to-face surveys in Johannesburg, South Africa. A multivariate data analysis technique was used to draw inferences from the data. With an 80.1% response rate, the findings showed that privacy and security do influence customer trust; security strongly influences customer trust and weakly influences satisfaction. In South Africa, customer loyalty towards websites is strongly determined by satisfaction and weakly determined by trust. Trust significantly moderates the effect of customer satisfaction on loyalty. The study implications and limitations are presented and future research directions are suggested.


2020 ◽  
Vol 11 (1) ◽  
pp. 125-149
Author(s):  
Leopoldo Gutierrez-Gutierrez ◽  
Jiju Antony

Purpose This study aims to analyse the existing literature on continuous improvement (CI) initiatives and dynamic capabilities (DCs) development to explore the question whether CI initiatives foster development of DCs in organisations. Design/methodology/approach A systematic literature review (SLR) was undertaken. Four databases were included in the structured searches (EBSCOhost, Web of Knowledge, Scopus, ProQuest and Emerald Insight), 19 studies were finally included and analysed in detail. Findings The results obtained identify issues such as a growing trend in the publication of studies, the dominant position of the USA and the predominance of empirical papers. The literature was classified according to whether it presents CI as a DC in itself, as an enabler of DC or as a result of the DC. The main critical success factors to be implemented in CI initiatives (CII) were also identified, to enhance the development of DCs. Finally, based on the analysis of the specific DC literature, ten theoretical propositions for possible future research have been developed. Originality/value CII such as Lean Management, Six Sigma and Total Quality Management have been widely implemented in organisations. Despite their reputation, the effects of these initiatives on long-term benefits remain debated, this motivates the SLR of CII and DC. The DC theory tackles the question of how firms can sustain their advantage and profits in the long term, making this perspective ideal for tackling controversy on the benefits of CII.


Author(s):  
Alvaro Cuervo-Cazurra ◽  
Alicia Rodríguez ◽  
C. Annique Un

This chapter analyzes the internationalization of emerging-market multinational enterprises (EMNEs) to clarify past contributions and outline suggestions for future research. We critically review the novelty of the phenomenon associated with the foreign expansion of firms from emerging markets, the new theoretical concepts introduced from analyzing these firms, and the new explanations related to their internationalization. We propose that future research can advance our understanding of these firms by studying how the underdevelopment of the home country’s economy and institutions influences firm internationalization. We specifically discuss four areas that can yield promising insights for internationalization research: frugal innovation, contractual innovation, upgrading escape, and institutional escape.


2020 ◽  
Vol 19 (2) ◽  
pp. 227-255
Author(s):  
Daria S. Klishevich ◽  
◽  
Andrey Yu. Panibratov ◽  

The article presents the analysis of the theoretical and empirical research on the phenomenon of the internationalization of state-owned enterprises from emerging market countries. Contemporary internationalized state-owned enterprises are far from the uncompetitive and ineffective firms of the 20th century that mostly operated domestically and give examples of truly exciting international strategies. However the question stays open, namely how exactly state ownership shapes their international strategies. The existing studies are vast and lack systematization, and the purpose of this article is to analyze the most widely used theoretical approaches that investigate internationalization of emerging markets of stateowned enterprises. The most popular theoretical approach to study the internationalization of emerging markets of state-owned enterprises is the institutional perspective that studies how the interplay of state ownership of companies and institutional environment shapes their international strategies. Nevertheless, the synergy of theoretical approaches is needed in order to extend knowledge on the internationalization of the state-owned enterprises. Examples of such a synergy are presented in this paper. It also offers prospects for future research and further topics to study. Analysis of theoretical approaches that study internationalization of emerging markets of state-owned enterprises helps map the research field and show where it is moving. The paper has value for both academia and practitioners that deal with the global expansion of state-owned enterprises from emerging markets.


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