Harnessing Technologies in Focus Group Research

2021 ◽  
pp. 1-21
Author(s):  
Rebecca Wallace ◽  
Elizabeth Goodyear-Grant ◽  
Amanda Bittner
Keyword(s):  
Data Analysis ◽  
Focus Group ◽  
Political Science ◽  
Digital Tools ◽  
Supplementary Data ◽  
Marginalized Communities ◽  
Analysis Techniques ◽  
Focus Group Research ◽  
Group Research ◽  
Group Recruitment

Abstract Focus group research is a useful methodology within and beyond the field of political science, as a source of core or supplementary data. The focus group literature is rich and full of guidance, but advice on using digital tools in certain stages of focus group research is relatively scarce. Aiming to fill those gaps, this article draws on experience with two projects in order to outline how researchers can harness technologies for focus group recruitment and data analysis. While traditional recruitment and data analysis techniques are useful, we identify advantages of technology-assisted approaches, particularly for focus group research with marginalized communities. Geared to both new and existing focus group users, the article identifies fruitful ways to harness a wider range of technologies for conducting focus group research while maintaining consistency with established principles and practices.

scholarly journals Using a Professional Moderator in Library Focus Group Research

2003 ◽  
Vol 64 (2) ◽  
pp. 124-132 ◽  
Author(s):  
Eric C. Shoaf
Keyword(s):  
Data Analysis ◽  
Focus Group ◽  
Lessons Learned ◽  
Focus Group Research ◽  
University Library ◽  
Group Research ◽  
Library Users ◽  
Brown University ◽  
Focus Group Methodology ◽  
Group Meetings

Brown University Library hired a professional marketing and opinion research firm to conduct focus group meetings with library users and to provide data analysis. The discussion includes a review of the library literature on focus group use, practical aspects of focus group methodology, and the benefits of employing professionals where librarian expertise is low. Logistics of focus group preparation, meetings, and report are discussed. Findings and lessons learned are presented along with outcomes for the library.

scholarly journals The Value of Groupwork Knowledge and Skills in Focus Group Research: A Focus Group Approach With Marginalized Teens Regarding Access to Third-Level Education

2019 ◽  
Vol 18 ◽  
pp. 160940691988185
Author(s):  
Hilary Jenkinson ◽  
Pat Leahy ◽  
Margaret Scanlon ◽  
Fred Powell ◽  
Olive Byrne
Keyword(s):  
Young People ◽  
Focus Group ◽  
Research Methodology ◽  
Research Study ◽  
Group Approach ◽  
Knowledge And Skills ◽  
Marginalized Communities ◽  
Focus Group Research ◽  
Group Research ◽  
Key Skills

This article explores the value of applying groupwork expertise and skills in conducting focus group research. It identifies and provides an analysis of comparisons between the arenas of focus group moderation and social groupwork facilitation drawing from literature from both fields. In addition, the article discusses key skills needed by focus group moderators highlighting how these are also foundational social groupwork competencies. The article draws from the authors’ experiences of designing and facilitating focus groups with teenagers as part of a 2-year research study examining the perceptions and experiences of young people from marginalized communities in relation to accessing third-level education. In light of this analysis, the authors assert that some developments in focus group research methodology have resulted in a greater degree of alignment between these two spheres and that focus group moderation is enhanced and rendered increasingly effective when groupwork skills, knowledge, and insights are employed.

The Handbook for Focus Group Research.

PsycCRITIQUES ◽  
1994 ◽  
Vol 39 (9) ◽  
Author(s):  
No authorship indicated
Keyword(s):  
Focus Group ◽  
Focus Group Research ◽  
Group Research

Focus Group Research

NASPA Journal ◽  
1991 ◽  
Vol 28 (3) ◽  
pp. 195-201 ◽  
Author(s):  
Maryann Jacobi
Keyword(s):  
Focus Group ◽  
Focus Group Research ◽  
Group Research

Couples' Experiences With Prostate Cancer: Focus Group Research

2002 ◽  
Vol 29 (4) ◽  
pp. 701-709 ◽  
Author(s):  
Janet Harden ◽  
Ann Schafenacker ◽  
Laurel Northouse ◽  
Darlene Mood ◽  
David Smith ◽  
...  
Keyword(s):  
Prostate Cancer ◽  
Focus Group ◽  
Focus Group Research ◽  
Group Research

Focus-Group Research on Minnesota's Implementation of Graduation Standards Testing

1999 ◽  
Vol 92 (5) ◽  
pp. 312-319 ◽  
Author(s):  
Kristin Kline Liu ◽  
Richard Spicuzza ◽  
Ronald Erickson
Keyword(s):  
Focus Group ◽  
Focus Group Research ◽  
Group Research ◽  
Graduation Standards

scholarly journals Using Symbols and Shapes for Analysis in Small Focus Group Research

2016 ◽  
Author(s):  
Oladokun Omojola
Keyword(s):  
Focus Group ◽  
Prima Facie ◽  
Group Method ◽  
Group Discussions ◽  
Focus Group Research ◽  
Group Research ◽  
Research Findings ◽  
Small Focus ◽  
Focus Group Method

Substantial literature exists to support the growing importance of focus group research, having been around for decades. Its ubiquity under the scholarship radar is not in doubt while the analyses of findings commonly seen are scholarly and significantly sophisticated. However, these analyses have been found to be limited in scope for fresh adopters of the focus group method, non-literate beneficiaries of research findings and business people who are critically averse to lengthy textual statements about outcomes. This article introduces the use of symbols as a means of analyzing responses from small focus group discussions. It attempts to demonstrate that using symbols can substantially assist in the prima facie determination of perceptions from a focus group membership, its patterns of agreement and disagreement, as well as the sequence of its discussions.

The Practical Handbook and Guide to Focus Group Research

1989 ◽  
Vol 26 (1) ◽  
pp. 121 ◽  
Author(s):  
Edward F. McQuarrie ◽  
Thomas L. Greenbaum ◽  
Jane Farley
Keyword(s):  
Focus Group ◽  
Focus Group Research ◽  
Group Research
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