Six Pillars: Introductions to the Major Works of Sri Aurobindo. Edited By Robert A. McDermott. Chambersburg, Pa.: Wilson Books, 1974. ix, 198 pp. Notes, Bibliography. $6.90 (Discount price for direct mail prepaid orders: $4.90)

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

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The Effect of T-Commerce Scarcity Messages and Price Policies on Attitudes and Purchase Intention

Restaurant Business ◽

10.26643/rb.v118i1.7257 ◽

2019 ◽

Vol 118 (1) ◽

pp. 42-47

Author(s):

KwangSeok Han

Keyword(s):

Statistical Analysis ◽

Purchase Intention ◽

Time Limit ◽

Discount Factor ◽

Limited Time ◽

Price Discount ◽

Discount Price ◽

Strategic Plans ◽

Factor Design ◽

The Difference

Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical analysis: This study empirically verifies the difference in promotion attitude and purchase intention between the type of T-Commerce scarcity message (quantity limit message / time limit message) and the price discount policy (price discount / non-discount) message. For this purpose, 2 (scarcity type: limited quantity, limited time) X 2 (with or without price discount: price discount, no price discount) factor design between subjects was used.

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Involving The Members Of Northside Baptist Church, Slidell, Louisiana, In A Program To Identify Unchurched Prospects Through The Use Of Direct Mail And Tele

10.2986/tren.053-0012 ◽

1991 ◽

Author(s):

Donald L. Denton

Keyword(s):

Direct Mail ◽

Baptist Church

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PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

Business Management Journal ◽

10.30813/bmj.v6i2.655 ◽

2017 ◽

Vol 6 (2) ◽

Author(s):

Lelly Christin

Keyword(s):

Market Share ◽

Direct Mail ◽

Communication Media ◽

Marketing Communication ◽

University Management ◽

Integrated Marketing ◽

Information Need ◽

Integrated Marketing Communication ◽

The Right ◽

The University

Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.Keyword :Communication media, markeing communication, integrated marketing communication

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