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PENGARUH PRICE DISCOUNT DAN STRATEGI LOKASI TERHADAP IMPULSE BUYING PADA SWALAYAN ALFAMART KOTA BAKTI KABUPATEN PIDIE

Penelitian ini berjudul Pengaruh Price Discount dan Strategi Lokasi terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti Kabupaten Pidie”. Penelitian bertujuan untuk mengetahui pengaruh price discount dan strategi lokasi serta variabel dominan yang berpengaruh terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti Kabupaten Pidie. Penelitian ini dilakukan di Swalayan Alfamart Kota Bakti Kabupaten Pidie yang berlokasi di Pasar Kota Bakti, Kecamatan Sakti, Kabupaten Pidie. Populasi penelitian adalah seluruh konsumen yang melakukan pembelian pada Swalayan Alfamart Kota Bakti Kecamatan Sakti Kabupaten Pidie. Sampel diambil sebanyak 96 orang. Metode pengumpulan data dilakukan melalui observasi, studi pustaka, dan kuesioner. Dalam menjelaskan hubungan antara variabel independen dengan dependen, model yang digunakan adalah model regresi berganda, yang dapat dinyatakan sebagai berikut : ? = a + b1X1+ b2X2 + e. Berdasarkan output SPSS diperoleh model regresi berganda dalam bentuk persamaan sebagai berikut: Y = 2.024 + 0.339X1+ 0.174X2, dimana Variabel Discount Price (X1) mempunyai pengaruh yang dominan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti. Hubungan antara variabel Discount Price (X1) dan Strategi Lokasi (X2) terhadap Impulse Buying (Y) pada Swalayan Alfamart Kota Bakti diperoleh nilai indeks korelasi sebesar 62.8% yang menunjukkan adanya hubungan kuat.Indeks determinasi masing-masing variabel Discount Price (X1) dan Strategi Lokasi (X2) terhadap variabel Impulse Buying (Y) diperoleh sebesar 39.5% yang berarti bahwa varisi variabel bebas dapat menjelaskan variabel tidak bebas sebesar 39.5% sedangkan selebihnya yaitu 60.5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Variabel Discount Price (X1) dan Strategi Lokasi (X2) secara simultan berpengaruh secara signifikan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti. Hal ini ditunjukkan oleh nilai Fhitung30.336 Ftabel3.094.Variabel Discount Price (X1) secara parsial berpengaruh signifikan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti karena nilai thitung 5.780 ttabel 1.986.Variabel Strategi Lokasi (X2) secara parsial berpengaruh signifikan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti. Hal ini ditunjukkan oleh nilai thitung 3.007 ttabel 1.986.

The Effect of T-Commerce Scarcity Messages and Price Policies on Attitudes and Purchase Intention

Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical analysis: This study empirically verifies the difference in promotion attitude and purchase intention between the type of T-Commerce scarcity message (quantity limit message / time limit message) and the price discount policy (price discount / non-discount) message. For this purpose, 2 (scarcity type: limited quantity, limited time) X 2 (with or without price discount: price discount, no price discount) factor design between subjects was used.

Armenia will seek new partners while holding to Russia

Subject Armenian foreign policy under new management. Significance On coming to power in May 2018, Prime Minister Nikol Pashinyan promised sweeping domestic change and reform, but foreign policy continuity. Foreign policy is nevertheless evolving because the new government has a greater popular mandate than its predecessors and draws on a younger generation of politicians. Previous leaders spoke of a 'multi-vector', balanced foreign policy; this may now be more attainable. Impacts Armenia has one enduring advantage: Russia's relations are poor with Georgia and uncertain with Azerbaijan. Ties with Moscow are good enough to allow Pashinyan's government to order advanced Sukhoi Su-30SM fighters at a discount price. Current US foreign policy appears singularly unsuited to engaging with the multidimensional issues of the South Caucasus.

The Effect of T-Commerce Scarcity Messages and Price Policies on Attitudes and Purchase Intention

Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical analysis: This study empirically verifies the difference in promotion attitude and purchase intention between the type of T-Commerce scarcity message (quantity limit message / time limit message) and the price discount policy (price discount / non-discount) message. For this purpose, 2 (scarcity type: limited quantity, limited time) X 2 (with or without price discount: price discount, no price discount) factor design between subjects was used.

THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE

The purpose of this study are: (1) explaining the effect of brand image, product knowledge and product quality toward purchase intention of Asus Notebook, and (2) explaining the discount price capability on moderating the effect of brand image, product knowledge and product quality toward purchase intention. Research is that through survey, where data collection is: obeservation, interview, and questioning delivery to 99 respondents. Research result shows that brand image, product knowledge and product quality simultaneously effected significantly on purchase intention. Futhermore, partially brand image and product quality found effected significantly on purchase intention. However, product knowledge has not significant effect on purchase intention. Meanwhile, discount price be able to strengthen the effect of brand image, product knowledge and product quality on purchase intention, with discount price as pure moderator variable (product knowledge) and potential moderator variable (brand image and quality product). This shows that the company’s marketing efforts through promotion and it’s product effectively to deliver value to be given to consumers. Hence, that good maintaining on brand image, product quality and discount price should be positioned as marketer strategy to stimulate consumers purchase intention. Keywords : Brand Image, Product Knowledge, Product Quality, Discount Price, Purchase Intention

PENGARUH DISCOUNT PRICE, IN-STORE DISPLAY DAN SALES PEOPLE TERHADAP PEMBELIAN IMPULSIF DENGAN IMPULSE BUYING TENDECY SEBAGAI VARIABEL MODERASI

Studi ini bertujuan menguji pengaruh impulse buying tendency dalam memoderasi hubungan antara discount price,in-store display dan sales people pada pembelian impulsif. Secara khusus, studi ini menguji apakah discount price, in-store display, sales people dan impulse buying tendency merupakan variable yang penting dalam membentuk pembelian impulsif. Data diperoleh melalui survei dengan melakukan penyebaran kuesioner kepada responden. Sampel terdiri atas 110 konsumen MDS di Hartono Lifestyle Mall yang melakukan pembelian impulsif. PLS digunakan untuk menjelaskan hubungan antara variabel yang dihipotesiskan. Hasil menunjukkan bahwa discount price berpengaruh signifikan pada pembelian impulsif, in-store display berpengaruh signifikan pada pembelian impulsif, sales people berpengaruh signifikan pada pembelian impulsif, impulse buying tendency memperkuat hubungan antara discount price, in-store display dan sales people pada pembelian impulsif. Dalam studi ini, keterbatasan dan implikasi penelitian juga didiskusikan untuk memberikan wawasan aspek teoritis, praktis, dan penelitian lanjutan.

Nashua Photo

This case concerns the promotional activities of Nashua Photo, the nation's largest mail-order photofinishing firm. Discount-price mailers (inserted in local newspapers, for example) were used to generate new customers, but also allowed existing customers to pay a lower price. Students must evaluate not only the results of last quarter's 125 separate promotions in light of this “leakage,” but also the appropriateness of discount-price mailers within Nashua's marketing mix.