scholarly journals The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants

2014 ◽  
Vol 46 (2) ◽  
pp. 193-208 ◽  
Author(s):  
Ran Xie ◽  
Olga Isengildina-Massa ◽  
Carlos E. Carpio
Keyword(s):  
South Carolina ◽  
Willingness To Pay ◽  
Logit Model ◽  
Choice Experiment ◽  
Economic Value ◽  
Mixed Logit ◽  
Mixed Logit Model ◽  
Positive Economic ◽  
Level Of Satisfaction

This study examined how various components of the Certified South Carolina campaign are valued by participating restaurants. A choice experiment was conducted to estimate the average willingness to pay (WTP) for each campaign component using a mixed logit model. Three existing campaign components—Labeling, Multimedia Advertising, and the “Fresh on the Menu” program—were found to have a significant positive economic value. Results also revealed that the type of restaurant, the level of satisfaction with the campaign, and the factors motivating participation significantly affected restaurants' WTP for the campaign components.

scholarly journals Farmers’ Heterogeneous Willingness to Pay for Farmland Non-Market Goods and Services on the Basis of a Mixed Logit Model—A Case Study of Wuhan, China

2019 ◽  
Vol 16 (20) ◽  
pp. 3876 ◽  
Author(s):  
Yang ◽  
Zhang ◽  
Zhang
Keyword(s):  
Willingness To Pay ◽  
Logit Model ◽  
Mixed Logit ◽  
Market Value ◽  
Status Quo ◽  
Mixed Logit Model ◽  
Ecological Value ◽  
Farmland Protection ◽  
Recreational Value ◽  
The Status

The exploration of different stakeholders’ heterogeneous willingness to pay for farmland ecological value is a fundamental part of understanding the total value of farmland protection and designing a scientific farmland protection policy. Unlike the homogenous assumption used in the previous studies, the mixed logit model of choice experiment method was applied to estimate respondents’ heterogeneous willingness to pay for farmland non-market value (represented by farmland area, farmland fertility, water quality, air quality, species richness, and recreational value) in this study. Data came from a sample of 289 farmers in Wuhan, China who were face-to-face interviewed. Results showed that: (1) Farmers were unsatisfied with the status quo of the present farmland ecological environment and were willing to pay to preserve all the attributes of farmland non-market value. (2) Farmers had a heterogeneous preference for the status quo and recreational value—the error variances of these two attributes were both significant at the 1% level, and their willingness to pay for the farmland non-market value in Wuhan was 1141.88 Yuan/hm2. (3) Farmers’ cognition degree of farmland importance and whether respondents bought medical insurance or not had significant impacts on their willingness to pay. The results can provide the basic foundation for accurate valuation of farmland non-market services, help farmland regulators make the right farmland conversion decisions, and improve the resource allocation efficiency of local financial expenditure during farmland protection in Wuhan.

scholarly journals Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

2019 ◽  
Vol 14 (3) ◽  
pp. 35
Author(s):  
Pei Xu ◽  
Junling Zhou ◽  
Srini Konduru
Keyword(s):  
Logit Model ◽  
Choice Experiment ◽  
Mixed Logit ◽  
Educational Background ◽  
Purchase Decision ◽  
Snack Food ◽  
Mixed Logit Model ◽  
Chinese Consumers ◽  
Experiment Data ◽  
Specific Profile

This study uses 360 choice experiment data gathered in five large Chinese cities of Beijing, Shanghai, Guangzhou, Wuhan and Kunming during the traditional Chinese holidays of spring 2016 to analyze respondents’ acceptance of almonds as a healthy snack food. The purchasing impact of Country of origin (COO), price, organic, brand, freshness, taste and consumer specific profile of education and their food expenses were examined. Mixed logit model was applied and the results show that: 1) there existed positive purchase attitudes toward the health featured almond snacks; 2) California imported almonds were preferred to the domestic Chinese almonds and the imported almonds were valued higher; 3) when purchase almonds, Chinese respondents were found to be unlikely price sensitive; and 4) their purchase decision was found to be unlikely affected by organic, crop freshness and the decision was made without the influence of respondents’ educational background.

scholarly journals Determinant Factors of Farmer’s Willingness to Pay for Sustainable Land Management Practices Evidence with Homosha Benishangul Gumuz Region: Application with Multinomial Logit Model, Mixed Logit Model, and Conditional Logit Model

2020 ◽  
Author(s):  
Melaku Tarekegn Takele ◽  
Mehammed Ibrahim Umer
Keyword(s):  
Willingness To Pay ◽  
Land Management ◽  
Logit Model ◽  
Management Practices ◽  
Mixed Logit ◽  
Multinomial Logit Model ◽  
Mixed Logit Model ◽  
Sustainable Land Management ◽  
Conditional Logit Model ◽  
Conditional Logit

Abstract The study examines factors affecting farmer’s willingness to pay for sustainable land management practices in Ethiopia, The study uses primary data collected from 200 households randomly selected from four kebeles of districts in Ethiopia’s Benishangul-Gumuz regional state with 4,800 observations (eight choices for each household). The choice experiment design was done using the R software to efficiently generate an attribute and level combination using fractional factorial design. Data were analyzed using discrete choice models including multinomial logit model, mixed logit model, and conditional logit model using STAT-14. The findings showed that households were aware of the effects of using SLM and benefits of using a bundle of SLM. However, they were challenged by the costs of implementing a bundle of SLM and technologies related to it. Moreover, mean willingness to pay estimates is about 844 to 2540 birr and in case of total willingness to pay households is not less than 66% for a bundle of SLM. Crop-rotation attributes levels are negatively and significantly affect decision for SLM, while conserve-agriculture positively and significantly affects households' decision to adopt a bundle of SLM. Socio-economic (the type of crop, land size, land form, livestock, awareness about SLM and technologies) variables are found to be factors that determine decision to adopt SLM.

scholarly journals Parental Vaccine Preferences for Their Children in China: A Discrete Choice Experiment

Vaccines ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 687
Author(s):  
Tiantian Gong ◽  
Gang Chen ◽  
Ping Liu ◽  
Xiaozhen Lai ◽  
Hongguo Rong ◽  
...  
Keyword(s):  
Side Effects ◽  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Logit Model ◽  
Choice Experiment ◽  
Stated Preference ◽  
Mixed Logit ◽  
National Sample ◽  
Preference Heterogeneity ◽  
Mixed Logit Model

Background: Vaccination is one of the most cost-effective health investments to prevent and control communicable diseases. Improving the vaccination rate of children is important for all nations, and for China in particular since the advent of the two-child policy. This study aims to elicit the stated preference of parents for vaccination following recent vaccine-related incidents in China. Potential preference heterogeneity was also explored among respondents. Methods: A discrete choice experiment was developed to elicit parental preferences regarding the key features of vaccines in 2019. The study recruited a national sample of parents from 10 provinces who had at least one child aged between 6 months and 5 years old. A conditional logit model and a mixed logit model were used to estimate parental preference. Results: A total of 598 parents completed the questionnaire; among them, 428 respondents who passed the rational tests were analyzed. All attributes except for the severity of diseases prevented by vaccines were statistically significant. The risk of severe side effects and protection rates were the two most important factors explaining parents’ decisions about vaccination. The results of the mixed logit model with interactions indicate that fathers or rural parents were more likely to vaccinate their children, and children whose health was not good were also more likely to be vaccinated. In addition, parents who were not more than 30 years old had a stronger preference for efficiency, and well-educated parents preferred imported vaccines with the lowest risk of severe side effects. Conclusion: When deciding about vaccinations for their children, parents in China are mostly driven by vaccination safety and vaccine effectiveness and were not affected by the severity of diseases. These findings will be useful for increasing the acceptability of vaccination in China.

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