scholarly journals Can a customer relationship management program improve recruitment for primary care research studies?

2017 ◽  
Vol 19 (04) ◽  
pp. 416-420 ◽  
Author(s):  
Sharon Johnston ◽  
Sabrina T. Wong ◽  
Stephanie Blackman ◽  
Leena W. Chau ◽  
Anne M. Grool ◽  
...  
Keyword(s):  
Primary Care ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Management Program ◽  
Customer Relationship ◽  
Management Tools ◽  
Primary Care Research ◽  
Research Recruitment ◽  
Care Research ◽  
Research Studies

Background: Recruiting family physicians into primary care research studies requires researchers to continually manage information coming in, going out, and coming in again. In many research groups, Microsoft Excel and Access are the usual data management tools, but they are very basic and do not support any automation, linking, or reminder systems to manage and integrate recruitment information and processes. Objective: We explored whether a commercial customer relationship management (CRM) software program – designed for sales people in businesses to improve customer relations and communications – could be used to make the research recruitment system faster, more effective, and more efficient. Findings: We found that while there was potential for long-term studies, it simply did not adapt effectively enough for our shorter study and recruitment budget. The amount of training required to master the software and our need for ongoing flexible and timely support were greater than the benefit of using CRM software for our study.

Effectiveness of Customer Relationship Management Program in Insurance Companies

2013 ◽  
pp. 219-234
Author(s):  
Vikas Gautam
Keyword(s):  
Customer Relationship Management ◽  
Life Insurance ◽  
Insurance Industry ◽  
Private Insurance ◽  
Relationship Management ◽  
Management Program ◽  
Customer Relationship ◽  
Insurance Companies ◽  
Public And Private ◽  
Before And After

Customer relationship management in the insurance industry is in the nascent stage. Firms are framing new strategies to combat stiff competition. Public and private insurance companies are implementing customer relationship programs to attract more customers and retain existing customers. The objectives of this study are (1) to study the customer relationship management program of the Life Insurance Corporation of India, and (2) to assess the effectiveness of this customer relationship management program. The study is based on the opinion scores of 182 policyholders of Life Insurance Corporation of India, who have been with the company for more than the last five years. Based on the average opinion scores before and after the implementation of the Customer Relationship Management program, it was concluded that the program is effective, which was evidenced by the results obtained from statistical analysis (Paired sample t-test).

Effectiveness of Customer Relationship Management Program in Insurance Companies

2011 ◽  
Vol 2 (3) ◽  
pp. 42-56 ◽  
Author(s):  
Vikas Gautam
Keyword(s):  
Customer Relationship Management ◽  
Life Insurance ◽  
Insurance Industry ◽  
Private Insurance ◽  
Relationship Management ◽  
Management Program ◽  
Customer Relationship ◽  
Insurance Companies ◽  
Public And Private ◽  
Before And After

Customer relationship management in the insurance industry is in the nascent stage. Firms are framing new strategies to combat stiff competition. Public and private insurance companies are implementing customer relationship programs to attract more customers and retain existing customers. The objectives of this study are (1) to study the customer relationship management program of the Life Insurance Corporation of India, and (2) to assess the effectiveness of this customer relationship management program. The study is based on the opinion scores of 182 policyholders of Life Insurance Corporation of India, who have been with the company for more than the last five years. Based on the average opinion scores before and after the implementation of the Customer Relationship Management program, it was concluded that the program is effective, which was evidenced by the results obtained from statistical analysis (Paired sample t-test).

Implementing Knowledge-Enabled CRM Strategy in a Large Company

2005 ◽  
pp. 249-278 ◽  
Author(s):  
Minwir Al-Shammari
Keyword(s):  
Customer Relationship Management ◽  
Business Processes ◽  
Resistance To Change ◽  
Relationship Management ◽  
Processing System ◽  
Management Program ◽  
Information And Communications Technology ◽  
Customer Relationship ◽  
Implementation Phase

This case study is aimed at developing an understanding of the various aspects and issues concerning the implementation of a knowledge-enabled customer relationship management (KCRM) strategy at a telecommunications company in a developing country. The KCRM program was composed of three major parts: enterprise data warehouse (EDW), operational customer relationship management (CRM), and analytical CRM. The KCRM initiative was designed to automate and streamline business processes across sales, service, and fulfillment channels. The KCRM program is targeted at achieving an integrated view of customers, maintaining long-term customer relationship, and enabling a more customer-centric and efficient go-to-market strategy. The company faced deregulation after many years of monopoly. The company initiated a customer-centric knowledge management program, and pursued understanding customers’ needs and forming relationships with customers, instead of only pushing products and services to the market. The major result of the case study was that the KCRM program ended as an Information and Communications Technology (ICT) project. The company did not succeed in implementing KCRM as a business strategy, but did succeed in implementing it as a transactional processing system. Several challenges and problems were faced during and after the implementation phase. Notable among these was that the CRM project complexity and responsibilities were underestimated, and as a result, the operational CRM solution was not mature enough to effectively and efficiently automate CRM processes. Changing organizational culture also required a tremendous effort and pain in terms of moving toward customer-centric strategy, policy and procedures, as well as sharing of knowledge in a big organization with many business silos. Employees’ resistance to change posed a great challenge to the project. As a conclusion, the KCRM case study qualified as a good case of bad implementation.

scholarly journals African primary care research: Choosing a topic and developing a proposal

2014 ◽  
Vol 6 (1) ◽  
Author(s):  
Bob Mash
Keyword(s):  
Primary Care ◽  
Family Medicine ◽  
Ethical Issues ◽  
Research Question ◽  
Research Proposal ◽  
Research Project ◽  
Primary Care Research ◽  
Care Research ◽  
African Context ◽  
Research Studies

This is the first in a series of articles on primary care research in the African context. The aim of the series is to help build capacity for primary care research amongst the emerging departments of family medicine and primary care on the continent. Many of the departments are developing Masters of Medicine programmes in Family Medicine and their students will all be required to complete research studies as part of their degree. This series is being written with this audience in particular in mind – both the students who must conceptualise and implement a research project as well as their supervisors who must assist them.This article gives an overview of the African primary care context, followed by a typology of primary care research. The article then goes on to assist the reader with choosing a topic and defining their research question. Finally the article addresses the structure and contents of a  research proposal and the ethical issues that should be considered.

Effect of Customer Relationship Management on Customer Satisfaction and Loyalty at Pt. Harmoni Permata Gianyar, Bali

2018 ◽  
Vol 9 (03) ◽  
pp. 20610-20617
Author(s):  
I Nyoman Hendra Laksmana ◽  
IGA Eka Teja Kusuma ◽  
I Nengah Landra
Keyword(s):  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Positive Relationship ◽  
Relationship Management ◽  
Management Program ◽  
Customer Relationship ◽  
Methods And Techniques ◽  
Clear Information ◽  
Customer Satisfaction And Loyalty

A highly competitive market makes companies need to maintain a positive relationship with their customers. A good CRM (customer relationship management) program will help the company to satisfy its customers. This research will explore various methods and techniques to build effective customer relationship management to satisfy customers. The purpose of this study is to examine the effectiveness of customer relationship management in maintaining and satisfying customers. This research shows that customer relationship management has a significant effect on customer satisfaction and loyalty. The variable also has a positive relationship. The company makes CRM as a capital to make customers more satisfied and stick with the company. This study concludes that CRM plays a major role in improving customer satisfaction, deep customer knowledge and customer loyalty. A better CRM will have clear information about what customers want, what their needs are, and what will make them more satisfied.

scholarly journals Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel

2012 ◽  
Vol 3 (1) ◽  
pp. 513
Author(s):  
Natalia Natalia ◽  
Cooky Tri Adhikara ◽  
Shirley Agusthina
Keyword(s):  
Public Relations ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Management Program ◽  
Customer Relationship ◽  
Business World ◽  
Customer's Loyalty ◽  
The Impact

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customer's loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.

Corporate and Brand Web Sites as Customer Relationship Management Tools

2004 ◽  
Vol 3 (1) ◽  
pp. 79-109 ◽  
Author(s):  
Robert D. Winsor ◽  
Birgit Leisen ◽  
Mark Leach ◽  
Annie Liu
Keyword(s):  
Customer Relationship Management ◽  
Web Sites ◽  
Relationship Management ◽  
Customer Relationship ◽  
Management Tools
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