Operationalising Vision and Mission

2001 ◽  
Vol 7 (2) ◽  
pp. 30-40 ◽  
Author(s):  
Steven N French ◽  
Stephen J Kelly ◽  
Jennifer L Harrison
Keyword(s):  
Strategic Planning ◽  
Empirical Investigation ◽  
Planning Process ◽  
Mission Statements ◽  
Strategic Planning Process ◽  
Strategic Process ◽  
Exploratory Investigation ◽  
Market Focus

AbstractThis paper discusses an exploratory investigation into vision and mission, the starting points of the classical strategic planning process (Ginter, Rucks and Duncan 1985). Constructs measuring vision and mission are identified, as well as three other items that are frequently cited in the literature as being critical for effective formulation and implementation of vision and mission statements (latent abilities, market focus and competitor focus). It is argued that clearer definitions of these constructs and others discussed in strategic literature are a necessary step to allow empirical investigation into the interactions inherent in the strategic process.

Operationalising Vision and Mission

2001 ◽  
Vol 7 (2) ◽  
pp. 30-40
Author(s):  
Steven N French ◽  
Stephen J Kelly ◽  
Jennifer L Harrison
Keyword(s):  
Strategic Planning ◽  
Empirical Investigation ◽  
Planning Process ◽  
Mission Statements ◽  
Strategic Planning Process ◽  
Strategic Process ◽  
Exploratory Investigation ◽  
Market Focus

AbstractThis paper discusses an exploratory investigation into vision and mission, the starting points of the classical strategic planning process (Ginter, Rucks and Duncan 1985). Constructs measuring vision and mission are identified, as well as three other items that are frequently cited in the literature as being critical for effective formulation and implementation of vision and mission statements (latent abilities, market focus and competitor focus). It is argued that clearer definitions of these constructs and others discussed in strategic literature are a necessary step to allow empirical investigation into the interactions inherent in the strategic process.

scholarly journals Emerging trends in strategic planning

2021 ◽  
Vol 14 (1-2) ◽  
Author(s):  
Fred R. David ◽  
Forest R. David ◽  
Tünde Zita Kovács ◽  
András Nábrádi
Keyword(s):  
Strategic Planning ◽  
Planning Process ◽  
Mission Statements ◽  
Matrix Analysis ◽  
Alternative Strategies ◽  
Strategic Planning Process ◽  
Emerging Trends ◽  
Relative Attractiveness ◽  
Jel Code ◽  
Tools And Techniques

In today’s rapidly changing world, there is an increased need for excellent strategic planning. A firm’s survival may indeed hinge on the firm’s planning process being exemplary. Various aspects of the strategic planning process are under review today as organizations wrestle to compete more effectively. This paper reveals and describes five emerging trends or tools being utilized today by firms to more effectively engage in strategic planning. Specifically, the emerging trends and tools to be discussed in this paper are as follows: 1) Assure vision and mission statements include desired characteristics 2) Perform SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis using AQCD (Actionable, Quantitative, Comparative, and Divisional) factors 3) Utilize varied sources to obtain AQCD information 4) Utilize QSPM (Quantitative Strategic Planning Matrix) analysis to determine the relative attractiveness of alternative strategies 5) Use excel-based software to facilitate and enhance the strategic planning process. The purpose of this paper is to familiarize readers with basic new tools and techniques being used by organizations to effectively develop an improved strategic plan for the firm. JEL Code: M21, O21 ARTICLE IN PRESS!

scholarly journals An Empirical Analysis of Employee Commitment and Impact of Mission Statements

2018 ◽  
Vol 6 (4) ◽  
pp. 323
Author(s):  
Rajbir Singh ◽  
Aparna Datta Bakshi
Keyword(s):  
Strategic Planning ◽  
Empirical Analysis ◽  
Planning Process ◽  
Mission Statement ◽  
Employee Commitment ◽  
Mission Statements ◽  
Statistical Tools ◽  
Strategic Planning Process ◽  
The World ◽  
And Performance

<p><em>Mission Statements drive the strategic planning process of organizations. Mission Statements adorn the receptions and websites of organizations the world over. It is a mission statement which defines the role that the organization plays in the society. A mission statement speaks about the essential purpose of the organization, concerning with why it is in existence, the nature of business it is in and the customers it seeks to serve and satisfy. Importance of mission statement in achieving vision pushes the organization to have a mission statement. On contrary there are several organizations that do not have any mission statement and doing well in business. This paper studies whether the mission statement plays a deciding role in growth and performance of any organization. Necessary statistical tools are used to analyse the data. </em></p>

scholarly journals Serious Gaming for the Strategic Planning Process

2014 ◽  
Author(s):  
Adina Aldea ◽  
Maria-Eugenia Iacob ◽  
Jos van Hillegersberg ◽  
Dick Quartel ◽  
Henry Franken
Keyword(s):  
Strategic Planning ◽  
Planning Process ◽  
Serious Gaming ◽  
Strategic Planning Process

scholarly journals University Community Engagement and the Strategic Planning Process

2018 ◽  
Vol 13 (1) ◽  
pp. 4-17 ◽  
Author(s):  
Laura Newton Miller
Keyword(s):  
Strategic Planning ◽  
Qualitative Methods ◽  
Quantitative Methods ◽  
Planning Process ◽  
Strategic Plan ◽  
User Experience Design ◽  
Strategic Planning Process ◽  
Research Libraries ◽  
The University ◽  
University Community

Objectives- To understand how university libraries are engaging with the university community (students, faculty, campus partners, administration) when working through the strategic planning process. Methods- Literature review and exploratory open-ended survey to members of CAUL (Council of Australian University Librarians), CARL (Canadian Association of Research Libraries), CONZUL (Council of New Zealand University Librarians), and RLUK (Research Libraries UK) who are most directly involved in the strategic planning process at their library. Results- Out of a potential 113 participants from 4 countries, 31 people replied to the survey in total (27%). Libraries most often mentioned the use of regularly-scheduled surveys to inform their strategic planning which helps to truncate the process for some respondents, as opposed to conducting user feedback specifically for the strategic plan process. Other quantitative methods include customer intelligence and library-produced data. Qualitative methods include the use of focus groups, interviews, and user experience/design techniques to help inform the strategic plan. The focus of questions to users tended to fall towards user-focused (with or without library lens), library-focused, trends & vision, and feedback on plan. Conclusions- Combining both quantitative and qualitative methods can help give a fuller picture for librarians working on a strategic plan. Having the university community join the conversation in how the library moves forward is an important but difficult endeavour. Regardless, the university library needs to be adaptive to the rapidly changing environment around it. Having a sense of how other libraries engage with the university community benefits others who are tasked with strategic planning

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