Taking up the suggestion at the end of Chapter 4, this one proposes that an important effect of the concerted futurological project was to place a novel emphasis in the series on everyday life; and that this in turn contributed to the development—already in embryo—of cultural and media studies. After a discussion of these emerging disciplines, volumes are analysed dealing with advertising, the press, communication and travel, the home and the family, law, the environment, and leisure. A key volume in this discussion is C. E. M. Joad’s Diogenes; or, The Future of Leisure (1928), which moves wittily between a satire of contemporary pastimes and a consideration—via G. B. Shaw’s ‘metabiological’ suite of plays, Back to Methusaleh, of a possible evolutionary future that informs the one imagined by Bernal. The chapter ends by discussing the volumes on labour and sport, and concluding that the series’ vision of everyday life is one profoundly conditioned by the experience of the recent war as giving a new valuation of life in all its forms.