Role of Culture in Consumers' Information-Processing Styles: Exploring the Effects on Ad Memory and Attitude

2003 ◽  
Author(s):  
Lufang Meng
2012 ◽  
Vol 26 (2) ◽  
pp. 158-163 ◽  
Author(s):  
Andrew Mathews

This commentary addresses several questions raised by the papers in this special issue: about the nature of information processing methods in the study of personality, the degree to which processing biases are specific to certain types of information, the causal relationship between processing styles and personality, and the extent to which individual variations of information processing are automatic or can be controlled. The implications of the findings described in the papers published in this special issue for each of these questions are discussed, leading to some tentative suggestions for future research into the role of information processing as a contributory cause of personality differences. Copyright © 2012 John Wiley & Sons, Ltd.


2015 ◽  
Vol 24 (5) ◽  
pp. 504-517 ◽  
Author(s):  
Gargi Bhaduri ◽  
Jung Ha-Brookshire

Purpose – The purpose of this study was to understand how male and female consumers differently evaluate sustainability claims from brands and how brands’ sustainability efforts and the presence/absence of information transparency in the claims affect their brand schemas differently. Design/methodology/approach – Five hundred participants were recruited for an online experiment implementing both treatment and message variance. PROCESS, a recently developed regression-based bootstrapping technique was used to test the hypotheses. Findings – Males were more likely than females to rely on their existing schemas for judgment in case of Made in USA but not Fair Labor claims. The presence of information transparency in claims reduced participants’ reliance on their schemas. Practical implications – The findings might be helpful for brands to design marketing claims with specific customer segments to stand out amidst advertisement clutter. Especially, brands targeting male consumers might try to build strong brand schemas starting the early stages of brand image building as males tend to consistently rely on their schemas for judgment. On the other hand, brands might benefit from providing transparent information about their sustainability efforts in their claims (especially those related to Made in USA) while targeting female consumers. However, irrespective of gender, brands might benefit from making claims with information transparency. Originality/value – This study investigated the influence of gender in evaluation of brands’ sustainability claims and the role of information transparency in the process, thereby filling a gap in literature. It is one of the very few studies to empirically investigate not only whether males and females are different in their information processing styles but also how such differences arise.


2012 ◽  
Vol 46 ◽  
pp. 306-310 ◽  
Author(s):  
Mansour Bayrami ◽  
Toraj Hashemi Nosrat Abad ◽  
Jaber Alizadeh Ghoradel ◽  
Shirin Daneshfar ◽  
Rasoul Heshmati ◽  
...  

2020 ◽  
Vol 58 (1) ◽  
pp. 129-145 ◽  
Author(s):  
Ludovico Bullini Orlandi ◽  
Paul Pierce

Purpose The debate over intuitive vs analytical decision-making styles began almost 40 years ago and had yet to deliver definite answers. The debate – however – has led to divergent theoretical stances and empirical results. The purpose of this paper is to investigate the role of these information processing styles in customer-related decision-making in the context of mobile technologies. Design/methodology/approach The hypotheses are derived from the contrasting theoretical propositions and empirical evidence present in the debate around decision-making styles. The study also introduces and investigates the moderating role of environmental dynamism (ED). Analyses and results are based on survey research that involves 251 managers with responsibility for organizational decision-making processes. Findings The study’s findings suggest that both intuitive and analytical styles are relevant in the actual context characterized by mobile technologies. Intuition still plays a central role in managers’ decision-making processes, but when the industry environment is highly dynamic analytical information processing also plays an essential role in supporting organizational responsiveness and performance. Practical implications This study can help managers in reconsidering the way in which they employ analytical or intuitive information processing activities inside their decision making at different levels of ED. Originality/value The novelty of this paper relies on testing hypothesis simultaneously developed by both the theoretical stances favorable to intuitive and to analytical information processing. Besides, it tests these hypotheses in the actual empirical context characterized by a transformed scenario in terms of data availability.


2014 ◽  
Author(s):  
Sindhuja Sankaran ◽  
Joanna Grzymala-Moszczynska ◽  
Agnieszka Strojny ◽  
Pawel Strojny ◽  
Malgorzata Kossowska

2020 ◽  
Vol 63 (2) ◽  
pp. 46-62
Author(s):  
Suren T. Zolyan

We discuss the role of linguistic metaphors as a cognitive frame for the understanding of genetic information processing. The essential similarity between language and genetic information processing has been recognized since the very beginning, and many prominent scholars have noted the possibility of considering genes and genomes as texts or languages. Most of the core terms in molecular biology are based on linguistic metaphors. The processing of genetic information is understood as some operations on text – writing, reading and editing and their specification (encoding/decoding, proofreading, transcription, translation, reading frame). The concept of gene reading can be traced from the archaic idea of the equation of Life and Nature with the Book. Thus, the genetics itself can be metaphorically represented as some operations on text (deciphering, understanding, code-breaking, transcribing, editing, etc.), which are performed by scientists. At the same time linguistic metaphors portrayed gene entities also as having the ability of reading. In the case of such “bio-reading” some essential features similar to the processes of human reading can be revealed: this is an ability to identify the biochemical sequences based on their function in an abstract system and distinguish between type and its contextual tokens of the same type. Metaphors seem to be an effective instrument for representation, as they make possible a two-dimensional description: biochemical by its experimental empirical results and textual based on the cognitive models of comprehension. In addition to their heuristic value, linguistic metaphors are based on the essential characteristics of genetic information derived from its dual nature: biochemical by its substance, textual (or quasi-textual) by its formal organization. It can be concluded that linguistic metaphors denoting biochemical objects and processes seem to be a method of description and explanation of these heterogeneous properties.


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