The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation

The interest of my research is Digital Transformation and Corporate Social Responsibility as an involvement for the Brand. In this way the “product platform” contributes to the improvement of competitive position of the Business Unit and Branding”, between the marketing process: Customer Relationship Management—Product Development Management—Customer Satisfaction. Weberian vision of ideal type as a concept—ideal limit to illustrate the significant elements of its own empirical content, tends to identify an overcoming from the role of consumer as target to the analysis of the techniques of profiling the humanization of the customer with his needs, fears and aspirations. The research project consists of three parts. In the first a deepening on the wide literature of international scope, above all “made in USA” regarding the market orientation—Industry 4.0—platform: the origin, the internal organization, the management, the communication strategies. In the second part focuses instead on brand analysis, to reconstruct the main social and economic projects while assessing the internal analytical coherence, ideological value and deducing the most significant operational indications. The third, on the other hand, explores corporate social responsibility through small and medium-sized enterprises with market orientation, a socially responsible management-driven approach, strategic enterprise orientation and business management, resulting from different synergistic combinations.

¿Por qué los jóvenes australianos triplican el consumo de radio de los jóvenes españoles?

Desde hace aproximadamente una década, la radio en el Estado Español está notando una pérdida progresiva de penetración en la audiencia y es especialmente en la más joven donde más se nota esa desafección. En Australia (Rain, 2018) el consumo radiofónico juvenil se circunscribe casi al 80% de penetración, mientras que en España la misma fuente otorga un 28%. El objetivo de este artículo es avanzar los primeros resultados de una amplia investigación internacional que tiene por objetivo conocer por qué la penetración de la radio es tan desigual entre los jóvenes de 18 y 24 años en distintos países. Se busca además saber qué sucede en Australia y qué no en España, en relación al engagement del target joven al medio.La metodología usada, cuestionarios a jóvenes australianos y españoles y entrevistas en profundidad semiestructuradas a realizadores, periodistas y directivos de cadenas públicas de radio australianas, nos permite poder obtener las primeras conclusiones que explicarían la diferencia de los datos sobre consumo en uno y otro país.Mientras que en España los jóvenes se decantan por escuchar radiofórmulas musicales de éxitos internacionales y podcasts españoles de radio generalista, en Australia se prefieren productos autóctonos y programas con contenido hablado (no radiofórmulas) y podcast made in USA. En ambos paises, los jóvenes se dejan aconsejar sobre los contenidos sonoros que prefieren. Los amigos e Instagram son los mejores prescriptores.

Do “Made in USA” Claims Matter?

Observational study and field experiments show that some consumers will pay more for products advertising themselves as American made but just a little.

Effect of Life Expectancy on Technological Development

The manuscript looks into the improvement of Life Expectancy and the number of invention patents filed in USA over the last two centuries. The direct proportionality between Technological advancement and Life Expectancy proves that the two indices are co­related. However, the co­relation when viewed with the lag present between Life Expectancy and Technological advancement indicates that the Technological advancement depends on the Life Expectancy and not visa versa. This notionally proves increased Life expectancy as the cause to Technological developments being made in USA.

The Paris Agreement on Climate Change—Made in USA?

The 2015 Paris Agreement established a new logic for international climate governance: the pledge-and-review system. In 2009, the same idea had been proposed in the Copenhagen Accord, but was then forcefully rejected by the negotiation community. Explaining this turnaround, I analyze the role of the United States in the international climate negotiations, using Putnam’s two-level game framework and Snidal’s k-group theory. U.S. domestic politics imposed significant constraints on the terms of the Paris Agreement, contributing to the emergence of the new treaty architecture. Until 2015, U.S. negotiators were either unable or unwilling to bring the demands of political actors at the domestic and international levels in alignment. President Obama achieved this alignment in 2015 by creating international support for a treaty without legally binding obligations that could circumvent a Congressional ratification barrier. The latter required a surprising move: the proactive engagement of China despite the structural context of hegemonic transition.

Financial productivity issues of offshore and “Made-in-USA” through reshoring

Purpose The purpose of this paper is to examine merchandise performance-based financial productivity of offshore vs reshore sourcing scenarios for fashion/seasonal products with higher demand uncertainty, using computer simulation software. Design/methodology/approach Using Sourcing SimulatorTM, the researchers generated a data set of 530 simulations concerning merchandising performance measures for offshore and reshore sourcing scenarios. Analysis of covariance was conducted for data analysis. Findings Results show financial productivity differs, depending on a sourcing decision between offshore and reshore sourcing scenarios as well as on the levels of volume error and assortment error. The reshore sourcing scenario through “Made-in-USA” domestic production strategy can have a better profitability, including gross margin return on inventory with service level, in cases of under-volume error and over-assortment error, than the offshore sourcing scenario. Research limitations/implications Findings from this study are based on simulation data, which may have a gap between simulations and reality concerning the competitive advantages of “Made-in-USA” domestic production strategy. “Made-in-USA” domestic production strategy can be more agile and responsive to the uncertainty of markets and customer demands when the supply chain systems are well-integrated and fully implemented. Originality/value Results from this study contribute to fill the literature gap about differences of financial productivity between offshore and reshore sourcing scenarios for apparel manufacturers and retailers. This study also offers an insight of which decision response may be better to uncertain customer demands, while satisfying financial productivity.