Goal-setting, goal-orientation, and self-regulatory focus-an integration

Achievement theory and goal orientation have wide-ranging implications for every human endeavor because they speak to the motivation and responses to challenges that every person encounters. From the classroom professor to the operations manager, there is a need to understand the interaction of people's mindsets regarding achievement, and how those may influence the goals they set. Additionally, the interaction of the mindset, goal, and challenges that occur, creates responses as varied as quitting to responding with redoubled effort. After understanding this mechanism of motivation, leaders will need concrete practices that orient students/employees/volunteers towards mindsets and goals that enhance effort and perseverance while minimizing the practices that result in individuals giving up. This chapter will draw from the theories of Carol Dweck and Albert Bandura to provide a theoretical framework for the strategic design and implementation of practices to enhance positive goal setting and responses when the going gets tough.

Download Full-text

Goal Setting and MOOC Completion

The International Review of Research in Open and Distributed Learning ◽

10.19173/irrodl.v20i4.4270 ◽

2019 ◽

Vol 20 (3) ◽

Cited By ~ 6

Author(s):

Erwin Handoko ◽

Susie L. Gronseth ◽

Sara G. McNeil ◽

Curtis J. Bonk ◽

Bernard R. Robin

Keyword(s):

Goal Orientation ◽

Student Performance ◽

Goal Setting ◽

Time Management ◽

Causal Attribution ◽

Course Completion ◽

Learning Context ◽

Self Regulated Learning ◽

Regulated Learning ◽

And Performance

Despite providing advanced coursework online to learners around the world, massive open online courses (MOOCs) have had notoriously low completion rates. Self-regulated learning (SRL) frames strategies that students can use to enhance motivation and promote their engagement, persistence, and performance self-monitoring. Understanding which SRL subprocesses are most relevant to the MOOC learning context can guide course designers and instructors on how to incorporate key SRL aspects into the design and delivery of MOOCs. Through surveying 643 MOOC students using the Online Self-Regulated Learning Questionnaire (OSLQ), the present study sought to understand the differences in the use of SRL between those who completed their course and those who did not. MOOC completers were found to have significantly higher applications of one SRL specific subprocess, namely goal setting. Additional SRL subprocesses of task interest/values, causal attribution, time management, self-efficacy, and goal-orientation also emerged from an analysis of open-ended responses as key contributors to course completion. The findings from this study provide further support regarding the role of SRL in MOOC student performance and offer insight into learners’ perceptions on the importance of SRL subprocesses in reaching course completion.

Download Full-text

Regulatory focus as a mediator in goal orientation and performance relationships

Journal of Organizational Behavior ◽

10.1002/job.701 ◽

2010 ◽

Vol 32 (5) ◽

pp. 751-766 ◽

Cited By ~ 25

Author(s):

Paul D. Johnson ◽

Amanda Shull ◽

J. Craig Wallace

Keyword(s):

Goal Orientation ◽

Regulatory Focus ◽

And Performance

Download Full-text

Goal Orientation and Goal Setting: Predicting Performance by Integrating Four-Factor Goal Orientation Theory with Goal Setting Processes

Seoul Journal of Business ◽

10.35152/snusjb.2007.13.1.002 ◽

2007 ◽

Vol 13 (1) ◽

pp. 21-48 ◽

Cited By ~ 9

Author(s):

David J. Radosevich ◽

Mark R. Allyn ◽

Seokhwa Yun

Keyword(s):

Goal Orientation ◽

Goal Setting ◽

Predicting Performance ◽

Goal Orientation Theory

Download Full-text

Fit or not? Bringing regulatory fit into the frame on health food preferences

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-10-2018-0434 ◽

2019 ◽

Vol 31 (5) ◽

pp. 1388-1404 ◽

Cited By ~ 3

Author(s):

Kuo-Shuan Kuo ◽

Shih-Chieh Chuang ◽

Molly Chien-jung Huang ◽

Pei-ying Wu

Keyword(s):

Goal Orientation ◽

Regulatory Focus ◽

Food Preference ◽

Message Framing ◽

Food Preferences ◽

Framing Effect ◽

Regulatory Fit ◽

Healthy Food ◽

Food Type ◽

Content Type

PurposeThe purpose of this paper is to facilitate the use of public communication in the development of healthy food plans for consumers. This research aims to investigate whether the influence of “fit” to individuals’ goal pursuit strategies on the effectiveness of advertisement frames can intensify persuasion to consume healthy (virtue) foods or restrain the consumption of unhealthy (vice) foods in health promotion.Design/methodology/approachTwo experiments were conducted to investigate how goal-framed messages for different food types affect consumer decision making by moderating regulatory focus.FindingsThe results demonstrate that the compatibility between the mere exposure to virtue (vice) food in a negative (positive) frame drives the effectiveness of a given goal framing. However, when additional regulatory focus is added, the fit in the vice/promotion and virtue/prevention condition causes the effect of framing to disappear. Moreover, the unfit in the virtue/promotion and vice/prevention condition suppresses the virtue (vice) preference in the positive (negative) frame.Research limitations/implicationsThese findings suggest that under different valence framing, advertising messages provide different amounts of persuasion in virtue/vice conditions and the moderation effect of regulatory fit on framing to influence virtue/vice food preference.Practical implicationsPublic policy executives and marketers can increase the likelihood that consumers will make healthy food choices by fitting goals to strengthen persuasion. The unfitted goal orientation between food and regulatory focus enhances the framing effect leading to food preference changes.Originality/valueThe framing effect disappears when additional regulatory fit the food type, but is enhanced when additional regulatory focus does not fit the food type. By bringing fit into the frame and the virtue/vice food type, this research extends the notion of regulatory fit into three pairs of given goal orientations on the persuasiveness of message framing to health-related communication. It provides a substantial explanation underlying persuasion to promote a greater understanding of virtue/vice food preferences.

Download Full-text