The Effects of Witness Gender and Language Style on Perceived Credibility and Social Attractiveness

2006 ◽  
Author(s):  
Jessica H. Belanger ◽  
Jerry I. Shaw
Author(s):  
Qamar Hussain ◽  
Sidra Ghazanfar ◽  
Muhammad Abdullah ◽  
Waqar Ahmad

Purpose: The current study investigates the new impact of the language style of online reviews (figurative vs. literal) on customers' perceived credibility and purchase intention the use of figurative language to advertise product quality and social presence has been advocated in previous marketing research. Design/Methodology/Approach: The theory of expectation is adopted that is developed by Victor Vroom, is used in this study. It claims that a person would act or behave in a certain way because they are motivated to choose a specific behavior over others because of the desired output of that activity. A Google Forms quiz was created to collect data from persons who have done online purchasing. They were divided into two groups. The sentiment is echoed by a sample of 334 Pakistani students. The results were assessed using structural equation modeling (SPSS). Findings: The findings show that consumers' purchasing intentions are influenced by both the language style of online reviews and their perceived reliability. Literal reviews, as opposed to figurative reviews, can increase users' desire to purchase search products. Consumers' willingness to buy experience products may be improved through figurative reviews. Implications/Originality/Value: In the context of Pakistan customer's trust in online shopping is not good. They think these platforms are not trustworthy. With the help of Literal reviews’, we can build customers' trust in online shopping.


2020 ◽  
Vol 67 (4) ◽  
pp. 509-522 ◽  
Author(s):  
Katie Aafjes-van Doorn ◽  
John Porcerelli ◽  
Lena Christine Müller-Frommeyer

2007 ◽  
Author(s):  
Katrin Mueller-Johnson ◽  
Michael P. Toglia ◽  
Charlotte D. Sweeney ◽  
Stephen J. Ceci

2012 ◽  
Author(s):  
Anna E. Pittman ◽  
Michael P. Toglia ◽  
Christopher T. Leone ◽  
Katrin Mueller-Johnson

2009 ◽  
Author(s):  
Katherine White ◽  
Chelsea Willness

1970 ◽  
Vol 10 (2) ◽  
pp. 292-309
Author(s):  
Lailatul Khoiroh ◽  
Sulkhan Chakim

The novel of “Akulah Istri Teroris” is the 14th masterpiece from Abidah El Khalieqy as a man letter that raises the theme of terrorist wife life which is always stereotyped by society including for those who wear the veil. It results to them who are still trying in winning their rights as women. This novel is so attractive to be observed because it bases on the reality and most of people still do not it yet so that we can know about the ideology and discourse construction that wants to deliver by the author. This research used a qualitative research with discourse approach of Teun A. Van Dijk. Van Dijk divides it into three dimensions: Textual dimension that examines the structure of text, the view of social cognition, understanding and mental awareness of the author and also social context according to the discourse that grows among of society. The result shows that all the information within the sentences of the novel have coherence and unity so that it creates shape and meaning. In addition, all the information wrap with attractive and simple language style. Discourse analysis that developed by Van Dijk found that this novel becomes one of media for representing the condition of terrorist wife who always get the stigma from various complexities issues but these women show the reader about the fortitude and strength to raise them up from adversity. Novel “Akulah Istri Teroris” merupakan karya ke-14 dari seorang sastrawan Abidah El Khalieqy yang mengangkat tema kehidupan istri teroris yang selalu distereotipkan oleh masyarakat termasuk di dalamnya mereka yang menggunakan cadar. Sehingga mereka terus berusaha untuk merebut hak-haknya sebagai perempuan. Novel ini menarik untuk diteliti karena berdasarkan realitas yang terjadi dan belum banyak diketahui masyarakat  luas, sehingga dari sisi kita dapat mengetahui ideologi dan konstruksi wacana yang ingin disampaikan oleh pengarang.Penelitian ini menggunakan penelitian yang bersifat kualitatif dengan pendekatan wacana Teun A. Van Dijk. Van Dijk membaginya kedalam tiga dimensi, yaitu dimensi teks yakni meneliti struktur dalam teks, kognisi sosial yang merupakan pandangan, pemahama dan kesadaran mental pengarang, dan konteks sosial yakni terkait wacana yang berkembang dalam masyarakat.Hasil penelitian menunjukkan bahwa setiap informasi dalam kalimat pada novel “Akulah Istri Teroris” adalah saling berhubungan dan memiliki unsur-unsur koherensi sehingga terbentuklah struktur wacana berupa bentuk dan makna. Selain itu informasi dikemas dalam gaya bahasa yang menarik dan sederhana. Tokoh digambarkan memiliki karakter yang kuat. Analisis wacana yang dikembangkan Van Dijk menemukan informasi bahwa novel “Akulah Istri Teroris” merupakan salah satu media untuk merepresentasikan tentang keadaan istri teroris yang selalu mendapat stigmatisasi dari berbagai rumitnya permasalahan yang terjadi, namun para perempuan ini memiliki ketegaran dan kekuatan untuk bangkit dari keterpurukan.


Author(s):  
Nikmah Sari Hasibuan ◽  
Irman Puansyah ◽  
Ahmad Yamin Hasibuan

His study aims to analyze the values of character education in the folklore of Sampuraga that developed in the Mandailng Natal community. This research uses descriptive analytical method, which is a method that is as clear as possible about the object under study, as well as describing the data as a whole, systematically, and accurately. The analysis is carried out using the theoretical basis used, then analyzed and interpreted in accordance with the study of theory so that the results of the research will be able to describe the problems studied objectively, systematically based on the theories the authors use. Based on the results of this study it can be concluded that first, the principle of an objective approach in the process of applying the elements that make up the literary work itself, such as plot, setting, characterization, language style, and perspective. An objective approach to Sampuraga Folklore. Second, there are four values of character education in the folklore of Sampuraga and Nasondang Ngilong-Ilong, namely the value of religious character education, compassion, hard work, and honesty.


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