Global Identity and Value Perceptions in Luxury Product Purchase Intentions--Model

2018 ◽  
Author(s):  
Jie Yang ◽  
Jieqiong Ma ◽  
Mark Arnold ◽  
Krittinee Nuttavuthisit
Keyword(s):  
Purchase Intentions ◽  
Global Identity ◽  
Value Perceptions

scholarly journals The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator

2021 ◽  
Vol 2 (3) ◽  
pp. 285-290
Author(s):  
Mercyano Christi ◽  
Shellyana Junaedi
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Research Model ◽  
Online Questionnaire ◽  
Research On Research ◽  
Value Perceptions ◽  
Brand Information

his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.

Understanding the antecedents to luxury brand consumer behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christine M. Kowalczyk ◽  
Natalie A. Mitchell
Keyword(s):  
Reference Group ◽  
Structural Equations ◽  
Purchase Intentions ◽  
Consumer Knowledge ◽  
Luxury Brands ◽  
Group Influence ◽  
Content Type ◽  
Luxury Brand ◽  
Value Perceptions ◽  
The Usa

Purpose This paper aims to investigate how consumers perceive the value of luxury brands and the antecedents to these perceptions, including consumer knowledge, reference group influence and accessibility. Prior studies focused less on the salience of consumer knowledge and sources of luxury information, in addition to their accessibility to luxury. Hence, a more nuanced luxury conceptualization is needed to reflect luxury’s conceptual fluidity, consumers’ different lived experiences, accessibility levels and persistent retail marketing changes. Design/methodology/approach In a survey involving 475 US respondents, five hypotheses were tested and analyzed with structural equations modeling, examining the relationships among knowledge and accessibility of luxury brands, as well as reference group influence and its impact on consumer value perceptions of luxury brands and consumer behaviors. Findings Significant relationships were found for all five hypotheses and demonstrated that knowledge, reference group influence and accessibility have strong relationships with consumers’ personal value perceptions of luxury brands and behavioral measures, including purchase intentions, willingness to recommend to a friend and willingness to pay a price premium. Originality/value This conceptualization recognizes that consumers must have luxury brand awareness prior to reference group influence, developing individual luxury value perceptions and entering the buying process. This research contributes to the literature by highlighting consumers’ views of the luxury category, which induce perceptions and potential outcomes. It also expands the understanding of consumer’s accessibility to luxury products, which impacts purchase intentions. While it was conducted in the USA, it yields broader consumer perspectives.

Exploring relationship between value perception and luxury purchase intention

2019 ◽  
Vol 23 (4) ◽  
pp. 414-439 ◽  
Author(s):  
Sheetal Jain
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Statistical Tests ◽  
Group Analysis ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
Value Perceptions ◽  
The Relationship

Purpose Although India is home to the world’s largest millennial population, so far, hardly any studies exist that explain the key drivers leading to the luxury goods consumption among this generational cohort. Therefore, the purpose of this paper is twofold: first, to develop and empirically test the conceptual framework designed to measure the relationship between luxury value perceptions and purchase intentions among the young Indian luxury consumers, and, second, to examine the moderating effect of gender in the relationship between luxury value perceptions and purchase intentions. Design/methodology/approach A purposive sampling technique was employed to collect the data from young luxury fashion consumers. Statistical tests including confirmatory factor analysis, multi-group analysis and structural equation modeling were applied for data analysis. Findings The findings show that the conspicuous value is the most significant determinant of luxury purchase intention followed by the experiential value, susceptibility to normative influence and utilitarian value. The uniqueness value was found to have weak relationship with purchase intention. Furthermore, results revealed that the relationship between the luxury values and the luxury buying intentions does not vary significantly between male and female. Originality/value This is one of the first studies that provides meaningful insights to the academicians and marketing practitioners about why millennials buy luxury fashion brands in emerging markets like India.

Geographical indication labelling of food and behavioural intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nai-Hua Chen
Keyword(s):  
Social Identity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Consumer Attitude ◽  
Geographical Indication ◽  
Local Identity ◽  
Global Identity ◽  
Content Type ◽  
Behavioural Intentions

PurposeThis paper aims to explore how consumer's purchase intentions and word-of-mouth (WOM) intentions of local tea are influenced by the signal effects of geographical indication labelling (GIL) on the basis of theory of reasoned action and social identity theory.Design/methodology/approachThis study has developed a structural equation model (SEM) to explain the effects of consumer's attitudes, social norms and social identities on behavioural intentions, considering purchase of foods with geographical indication labels. This study collected responses from 318 consumers of tea in Taiwan.FindingsThree main results are reported: (1) the prevention-focused benefit, which is a risk-aversion consideration, and the promotion-focused benefit, which is a taste and joy of quality, have higher influence compared to perceived concerns (price) on attitude towards GIL produce. (2) Compared to subjective norms, consumer attitude affects purchase intention more, yet the effects are opposite when they influence the WOM intentions. (3) Global identity impacts purchase intentions but not WOM intentions, whereas local identity influences both intentions.Originality/valueFindings indicate attitude, social influence and social identity play critical roles in affecting consumer behavioural intentions. Global identity and local identity play different roles in purchase intention and WOM intentions.

Why do we buy luxury experiences?

2016 ◽  
Vol 28 (9) ◽  
pp. 1848-1867 ◽  
Author(s):  
Wan Yang ◽  
Anna S. Mattila
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Content Type ◽  
Hedonic Value ◽  
Functional Value ◽  
Value Perceptions ◽  
Study Results ◽  
Current Product ◽  
Scant Attention ◽  
The Relationship

Purpose The luxury segment of the hospitality industry has experienced substantial growth in the past decade. Unfortunately, the notion of perceived luxury values has received scant attention, and there is a lack of valid framework to capture consumers’ value perceptions in the context of luxury hospitality services. Using luxury restaurant as an example of luxury hospitality services, this paper aims to establish the structure of luxury hospitality values and their measures and to investigate the relationship between luxury hospitality values and purchase intentions. Design/methodology/approach A survey questionnaire was developed to test the proposed luxury value framework. Confirmatory factor analysis and hierarchical linear regression were used to test the hypotheses. Findings Four luxury restaurant value dimensions including functional value, hedonic value, symbolic/expressive value and financial value were identified. The study results further reveal that a consumer’s purchase intention is influenced primarily by hedonic value, followed by functional value and financial value. Interestingly, unlike in the context of luxury goods, the purchase of luxury restaurant services is not substantially influenced by symbolic/expressive value. Practical implications Hospitality firms catering to the affluent might use the luxury value framework to better understand what drives their customers’ purchase intentions, and use such knowledge to create new services or to improve current product offerings. In addition, luxury hospitality companies can use this luxury value framework to position their brands/products. Originality/value To the best of the authors’ knowledge, this study is the first that empirically tests a luxury value framework in the luxury hospitality context and investigates the relationship between luxury hospitality values and purchase intentions.

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