MediaCampaign - discovering, inter-relating and navigating cross-media campaign knowledge

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

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KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA

CCIT Journal ◽

10.33050/ccit.v9i1.401 ◽

2015 ◽

Vol 9 (1) ◽

pp. 77-86

Author(s):

Lusyani Sunarya ◽

Po Abas Sunarya ◽

Jasmine Dara Assyifa

Keyword(s):

Visual Communication ◽

Communication Media ◽

Media Campaign ◽

Prospective Students ◽

Media Campaigns ◽

Great Opportunity ◽

Information And Communication ◽

The Media ◽

Fierce Competition ◽

The University

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication media are less effective and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as brochures, banners, posters, billboards, catalogs, paper bag, flyers and merchandise. In conclusion, this article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered

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A Review on Correlation Maximized Similarity Measurement in Cross Media Retrieval Method

International Journal of Computer Sciences and Engineering ◽

10.26438/ijcse/v6i3.214218 ◽

2018 ◽

Vol 6 (3) ◽

pp. 214-218

Author(s):

Monelli Ayyavaraiah ◽

Keyword(s):

Similarity Measurement ◽

Retrieval Method ◽

Cross Media

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Media-mix japonés: funcionamiento y posibilidades

Neuróptica ◽

10.26754/ojs_neuroptica/neuroptica.201914335 ◽

2020 ◽

pp. 249-252

Author(s):

Julia Rigual Mur

Keyword(s):

Cross Media ◽

Media Mix

Reseña del libro: HERNÁNDEZ PÉREZ, M., Manga, anime y videojuegos. Narrativa cross-media japonesa, Zaragoza, Prensas Universitarias de Zaragoza, 2017.

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