ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

scholarly journals PERANCANGAN MEDIA KATALOG SEBAGAI PENUNJANG INFORMASI DAN PROMOSI PADA CV.ZERO STORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (2) ◽  
pp. 280-296
Author(s):  
Dewi Immaniar Desrianti ◽  
Anita B Wandanaya ◽  
Asih Sumaryani
Keyword(s):  
Computer Technology ◽  
Screen Printing ◽  
Communication Media ◽  
Media Campaign ◽  
Business World ◽  
The Media ◽  
Information Media ◽  
A Company ◽  
Made In

With the development of computer technology , especially in the field of multimedia enabling competition in the highly competitive retail world . At the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers who are loyal and inevitably this makes employers think hard to find a way to survive and stable in the business . One way is to use visual communication media can indirectly communicate the expected value of its effectiveness in product marketing programs . CV.Zero Store is a company located in Villa Mutiara Pluit Tangerang which sells a variety of products and a jersey type shirt screen printing . The problems that exist in the company does not have a means of supporting media promotion of effective programs , this company is already using a media campaign to promote its products as it is used today is the brochures , banners , promotions with clients directly keklien and perceived inadequate for future promotion . Therefore , it takes promosiyang other means such as the media in the desired catalog marketing targets that have been programmed . For media catalog is a masterpiece of design that is packaged in the form of a booklet which is a medium that can be made in the company’s assets that can be used to improve an image or the image of the company to establish cooperation relations with companies , institutions and other relevant agencies . Besides the new design is expected to add variants of the media campaign so as to form the image or the image of the company as desired . Therefore dituangkanlah such a design in an article entitled “Designing Catalog For Supporting Information Media and Promotions at CV Zero.Store “

scholarly journals Perancangan Ulang Logo dan Media Promosi CV. Kinandang Putera sebagai Penguatan Identitas Visual

2018 ◽  
Vol 4 (02) ◽  
pp. 157-172
Author(s):  
Raden Muhammad Angga Darmawan ◽  
Wirania Swasty
Keyword(s):  
Visual Analysis ◽  
Visual Media ◽  
Good News ◽  
Online Media ◽  
Furniture Industry ◽  
Media Campaign ◽  
Visual Identity ◽  
The Media ◽  
The Government ◽  
Sales Increase

AbstrakSaat ini produk mebel di Indonesia sudah diakui oleh dunia dan kegiatan industri mebel di Indonesia sendiri mendapat dukungan penuh dari pemerintah dengan mengadakan pameran dan penyuluhan bagi pelaku industri mebel di Indonesia, hal ini tentu merupakan kabar baik bagi para pelaku industri mebel. Dengan besarnya jumlah masyarakat Indonesia dan perekonomian yang terus maju tentu kebutuhan mebel akan semakin meningkat. CV. Kinandang adalah salah satu penyedia jasa pembuatan produk mebel di Jakarta, namun perusahaan ini mengalami banyak masalah dengan identitas visual dan media promosinya yang menyebabkan turunnya penjualan dan menghambat kelangsungan perusahaan. Dengan melakukan pengumpulan data dengan cara wawancara, observasi dan melakukan analisis PEST, SWOT, dan analisis visual menggunakan matriks perbandingan yang akan menemukan titik masalah dan penyelesaiannya yang diharapkan akan membuat perusahaan semakin maju. Penelitian ini bertujuan untuk memperbaiki sistem identitas visual dan media promosi CV. Kinandang dengan membangun identitas visual yang baik agar mudah tertanam di benak konsumen, media promosi yang akan dirancang akan disesuaikan dengan identitas visual perusahaan dari segi warna, tata letak, konsep dan jenis hurufnya yang akan diterapkan pada media cetak dan online. Hal ini dilakukan untuk membangun citra baru pada CV. Kinandang dengan harapan akan mengeluarkan perusahaan dari masalah yang sedang dihadapi. Kata kunci : CV. Kinandang, identitas visual, media promosi, peningkatan penjualan. AbstractCurrently, furniture products in Indonesia have been recognized by the world and furniture industry activities in Indonesia itself has the full support of the government by holding exhibitions and counseling for the furniture industry in Indonesia. This is certainly good news for the furniture industry. With the large number of people of Indonesia and the economy that continues to advance the furniture needs will increase. CV. Kinandang is one of the leading providers of furniture products in Jakarta, but the company is facing a lot of problems with its visual identity and promotional media that cause sales drops and corporate unsustainability. By conducting information collection by interviewing, observing and analyzing PEST, SWOT, and visual analysis using comparison matrix which will find the point of problem and its completion which hopefully will make the company progress more. This study aims to improve the system of visual identity and promotion media CV. Kinandang by building a good visual identity to be easily embedded in the minds of consumers, the media campaign will be designed will be tailored to the company's visual identity in terms of color, layout, concepts and fonts that will be applied to print and online media. This is done to build a new image on the CV. Kinandang in the hope of expelling the company from the problem at hand. Keywords: CV. Kinandang, visual identity and promotional media, sales increase.

scholarly journals Redesign Corporate Identity Sebagai Peningkatan Image Perusahaan Studi Kasus PT. Finansia Multi Finance

CICES ◽  
2016 ◽  
Vol 2 (2) ◽  
pp. 173-187
Author(s):  
Ari Saputra ◽  
Ade Kosasih ◽  
Deden Bagja Sudrajat
Keyword(s):  
Corporate Identity ◽  
Visual Media ◽  
Similar Type ◽  
The Other ◽  
Support Program ◽  
Business World ◽  
Promotional Campaign ◽  
The One ◽  
The Right ◽  
A Company

The era of globalization brings two effects, on the one hand can increase the opportunities in the field of employment, on the other side of the business world increasingly keen competition and tight. Therefore, it needs the right strategy for success in the business world. In marketing the product until now the company has been using various forms of media support facilities include: media banners, xbanner, brochures, stickers products and supported other visual media used by the company. But the company realized that a competitor with a similar type of business more and more, and also continues to grow. The problems increase with the identity of the old logo is not in accordance with the vision and mission as well as management targets. From the condition the company calls for the renewal of the corporate identity to build the image and identity is formed through the overall appearance of design in any media promotional campaign as a support program in order to further enhance the attractiveness to prospective customers. Analysis of problems derived from interviews with Branch Operation Manager PT. Finansia Multi Finance relating to the design of corporite identity redesign. The end result of this research is the manufacture of Graphic Standards Manual that is intended for the manufacture of the logo as a corporate identity of a company systematically arranged, and there is no error of perception / view in the application of the logo on any existing media include media banners, xbanner, brochures, stickers products and supported other visual media used by the company. With the redesign of the design coorporite identity at PT. Finansia Multi Finance, is expected to reinforce the existence and increase consumer purchasing power against PT. Finansia Multi Finance itself.

The Meaning of Da’wah in Rich Short Films Without Wealth

2021 ◽  
Vol 2 (2) ◽  
pp. 185-200
Author(s):  
Defa Tri Arnetta
Keyword(s):  
Human Life ◽  
Field Research ◽  
Visual Media ◽  
Short Film ◽  
Digital Era ◽  
Short Films ◽  
Semiotic Approach ◽  
The World ◽  
The Media ◽  
The Times

Da'wah is an activity to spread knowledge of Islam to all corners of the world. With the development of the times, it becomes a challenge for the da'i so that their da'wah can be enjoyed and disseminated more widely. In this digital era, visual media is the most effective tool used to spread da'wah. One of the media that is currently popular is YouTube. The ease of YouTube's popularity needs to be put to good use, such as creating and displaying educational content with Islamic elements, such as films of the religious genre. The researcher analyzed the da'wah contained in rich short films without religious genre treasures on the YouTube channel of Muslim filmmakers to find the meaning of denotation, connotation and myth in the film. The research method used is descriptive qualitative with Roland Barthes' semiotic approach. The type of research used is field research, researchers observe the object directly. The results of this study are that the meaning of denotation in this study is about the description of human life in facing various trials of life in family, neighbors and friends. The meaning of the connotations in the short film Kaya without treasure is that sincerity, gratitude and patience will make us calmer and accept what is. The meaning of the myth in the short film rich without wealth is that alms will make us more grateful for what Allah SWT has given us. The message of moral da'wah is more dominant in this film.

scholarly journals One World, One Ocean, One Mission

2013 ◽  
Vol 3 (1) ◽  
Author(s):  
Tracey L. Anderson
Keyword(s):  
New Media ◽  
Film Industry ◽  
Scientific Basis ◽  
Tipping Point ◽  
Media Campaign ◽  
Future Goals ◽  
History Of ◽  
The Media ◽  
Media Types ◽  
Global Initiative

MacGillivray Freeman Films was founded over forty years ago by Greg MacGillivray and the late Jim Freeman. In 2011, the company launched “the world’s largest ocean media campaign, a 10-year global initiative called One World One Ocean” (MacGillivray Freeman Films, 2010, Our History, para. 10), an awareness and change campaign focusing on saving the world’s oceans. The mission of One World One Ocean (OWOO) is to use “the power of film, television, new media and education initiatives… to change the way people see and value the ocean — and motivate action to restore it” (OWOO, 2012, Mission, para. 4). One World One Ocean’s science advisors, including principal advisor Dr. Sylvia Earle, believe that “the ocean is at a tipping point…. our actions over the next 10 years will determine the state of the ocean for the next 10,000 years” (OWOO, 2013, Why the Ocean?, para. 3). The media types used in the organization’s campaign were chosen because MacGillivray Freeman Films wants to develop and expand on its film-industry successes. This article outlines the history of One World One Ocean and explores its mission, its history, its scientific basis, its current projects and initiatives, its successes to date, and its future goals. It explains why these media platforms were chosen to support the organization’s mission and explores the vital questions of why it is important for all of us that we save the world’s oceans and how this mammoth task can be tackled before it is too late. The purposes of this article are to inform readers about One World One Ocean and to inspire them to consider ways they can work to achieve the organization’s crucial goals.

scholarly journals MOTIVASI DAN KEMAMPUAN KERJA KARYAWAN RUMAH SAKIT IMPLIKASINYA PADA PRESTASI KERJA

2021 ◽  
Vol 6 (2) ◽  
pp. 46-59
Author(s):  
Suharyanto
Keyword(s):  
Human Resources ◽  
Work Performance ◽  
Employee Performance ◽  
Main Tool ◽  
Business World ◽  
Technical Ability ◽  
Efficiency And Effectiveness ◽  
Inferential Analysis ◽  
A Company

Globalization has a big impact on the business world. One of the spearheads that must be owned by a company is qualified and capable human resources in their fields. One effort to improve the quality of human resources is to improve work efficiency and effectiveness so that employee performance increases, where performance is a function of motivation and ability (Gomes, 2000). Through the fulfillment of abilities and motivations that are believed to improve employee performance, in this case Lavalette Hospital and Malang Islamic Hospital employees. This study uses explanatory research with a questionnaire as the main tool for data collection. The data analysis uses multiple linear regression. The results of inferential analysis indicate that the variables of existence needs, relationship needs and needs to develop, technical abilities and behavioral abilities partially and simultaneously have a significant effect on employee performance. Variable technical ability and behavioral ability partially or simultaneously have a significant effect on employee work performance. Thus, the company must be able to maintain and improve motivation and ability of employees, especially for the needs of relationships and behavioral abilities because it has a dominant influence on employee performance

scholarly journals Media Pendidikan Dalam Perspektif Pendidikan Islam

2018 ◽  
Vol 7 (01) ◽  
pp. 47
Author(s):  
Unang Wahidin ◽  
Ahmad Syaefuddin
Keyword(s):  
Learning Process ◽  
Teaching And Learning ◽  
Islamic Law ◽  
Visual Media ◽  
Learning Activities ◽  
Educational Media ◽  
Utilization Of Technology ◽  
The Media ◽  
The Times ◽  
The Right

The development of science and technology increasingly encourage renewal efforts in the utilization of technology results in teaching and learning process. One of the technology that can be used in teaching and learning process is education media. Educational media used must be adapted to the development and demands of the times. Support the right educational media used in teaching and learning process will facilitate the achievement of learning objectives can be. Therefore, the education media will affect the absence of a complete and appropriate learning information target, and affect the outcome of the learning process. At the beginning of the spread of Islam has been known teaching and learning activities, when the media has been there and education has been applied by the Prophet Muhammad SAW in teaching science and Islamic law to the friends. Some educational media clusters expressed in the Qur'an and al-Hadith, among others: Audio education media contained in al-Qur'an letter al-'Alaq (96) verse 1; Al-Isra '(17) verse 14; Al-Ankabut (29) verse 45; Al-Muzammil (73) verse 20. In addition, in the hadith there are several terms used to indicate the use of visual media in learning, such as drawings, gravel and fingers. Keyword: Media, Education, Islam, Al-Qur’an

PERANCANGAN SISTEM INFORMASI PENJUALAN PADA CV. SINAR CREATION BERBASIS WEB

2021 ◽  
pp. 22-27
Author(s):  
Nellys Erlyta Marpaung ◽  
Andy Paul Harianja
Keyword(s):  
Information System ◽  
Programming Languages ◽  
Support System ◽  
System Development ◽  
Project Design ◽  
Web Based ◽  
Business World ◽  
Final Project ◽  
The Media

CV. Sinar Creation is a place to produce printing products in the advertising sector that focuses on service and quality of goods produced well. In this final project, design a web-based sales information system for CV. SINAR CREATION in marketing all information about its products through the media website, so that finally this website is expected to increase sales efficiency in the business world. To support system development, researchers use the PHP and MySQL programming languages as their databases and on this website it is hoped that the sales of this product will be better for the company itself, because this website is equipped with proof of payment which is more efficient and accurate for this company.

Corporate Governance and Value Creation

2016 ◽  
Vol 7 (2) ◽  
pp. 51-61 ◽  
Author(s):  
Neeta Baporikar
Keyword(s):  
Corporate Governance ◽  
Value Creation ◽  
Focal Point ◽  
Major Influence ◽  
Governance System ◽  
Business World ◽  
Decision Making Processes ◽  
Innovation Capacity ◽  
A Company

Corporate governance is a complex issue, the focal point of which is the exercise of power. The power has limits, however, imposed by both legislation and contracts. Also, even if the overarching power belongs to the shareholders, residual power cannot be exercised to the detriment of the rights of the other stakeholders. Because the governance system and resulting structures have a major influence on the decision-making processes within a company, financial analysts must understand the governance mechanisms. Moreover, in the business world today, corporate governance is a factor in competitiveness that is as important as the quality of a company's human resources, its know-how, and its innovation capacity. Through in-depth literature review and contextual analysis the aim of this paper is to under the corporate governance perspective and also to review for understanding the corporate governance and value creation experience from India.

scholarly journals DESIGN VIDEO PROFILE BASED MULTIMEDIA AUDIO VISUAL AND BROADCASTING AS A MEDIA PROMOTION

CCIT Journal ◽  
2016 ◽  
Vol 9 (3) ◽  
pp. 318-327
Author(s):  
Lusyani Sunarya ◽  
Putri Apryllia ◽  
Siti Isnaini
Keyword(s):  
Visual Communication ◽  
Interactive Media ◽  
Visual Media ◽  
Communication Media ◽  
Media Production ◽  
Media Campaign ◽  
Existing Problems ◽  
Collection Data ◽  
The Media ◽  
Basic Concepts

The development of media campaign currently very rapid. Media campaign that is widely used today not only in the form of visual communication media, but many companies that develop the promotion through audio-visual media. The development of the hospitality world increasingly rapidly, causing more and more facilities and advantages that should be promoted in order to compete, especially at Padjadjaran Suites Busines & Conference Hotel. The aim of this study was to design-based audiovisual media in order to become an effective appeal, especially in the delivery of information and promotion of it - matters relating to the overall Padjadjaran Suites Busines & Conference Hotel. Padjadjaran Suites Business & Conference Hotel is a four star hotel located in Tangerang. Existing problems that the media used by Padjadjaran Suites Business & Conference Hotel is in the form of visual communication media, in general, people are more receptive to information through interactive media and communicative, so Padjadjaran Suites Business & Conference Hotel requires video media profile as a medium for supporting information and promotion at the show to prospective customers, establish relationships with clients, or as a medium of information to the public, so that the design of video media profile that show the entire scope, advantages and facilities of the hotel, could be a solution in solving problems in media promotion and information. The methods used in this research is a method of analysis of the problems, methods of data collection, data analysis, methods of analysis, as well as the basic concepts of media production. In the basic concepts of media production there are stages of preproduction, production, and postproduction. The end result of this design is a video that can be directly used for media promotion.

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