Brand value: The future

1998 ◽  
Vol 5 (4) ◽  
pp. 245-255 ◽  
Author(s):  
Lisa Wood
Keyword(s):  
Brand Value ◽  
The Future

scholarly journals Study on College Students Carrying Out Leisure Sports Activities and Entrepreneurship Based on the State's Vigorous Development of Sports Industry

2018 ◽  
Vol 14 (9) ◽  
pp. 38
Author(s):  
Zhongjing Zhang ◽  
Xiaodong Chu
Keyword(s):  
College Students ◽  
Future Development ◽  
Current Status ◽  
Brand Value ◽  
Marketing Tactics ◽  
Sports Industry ◽  
Leisure Sports ◽  
The Future ◽  
Industry Leader ◽  
Sports Activities

Under the background of the country's vigorous development of the sports industry, the sports industry ushered in unprecedented opportunities and prospects. This thesis makes a comprehensive analysis of the marketing tactics of college students' venture project- Jingyang Sihai Interesting Sports through the theory. We analyzed the problems existing in the project, the current status of the development, and clarified the goals and directions for the future development of Jingyang Sihai Interesting Sports. Although Jingyang Sihai Sports has successfully hosted many interesting projects, it also highlights many issues such as low brand value and lack of competitiveness, which are detrimental to its development. Therefore, to improve its shortcomings in the future development and carry forward its strengths, Jingyang Sihai Sports ultimately become the industry leader.

scholarly journals BRAND MANAGEMENT PRO-SOCIAL ACTIVITIES AS AN EFFECTIVE ELEMENT OF IMAGE STRATEGY

2022 ◽  
Author(s):  
Marek Nocoń ◽  
Magdalena Różycka
Keyword(s):  
Brand Management ◽  
Brand Image ◽  
Brand Value ◽  
Social Activities ◽  
Research Projects ◽  
Social Actions ◽  
The Future ◽  
The Subject ◽  
Marketing Actions ◽  
Relief Efforts

The aim of this article is to research the effectiveness of pro-social actions in the building of a brand image and if it really might be an effective determinant of marketing actions – which has an influence on consumer choices: chosen aspects of pro-social actions used in the strategies of NIVEA and Rossmann drugstores are explored here. In addition, analyzes of pro-social actions during pandemic was carried out. It is proved that companies which took a part in relief efforts during the crisis were appreciated by consumers; which helped when it came to creating brand value. The most important question seems to be not “Whether to invest in CSR?” but “How to invest?” This issue is sure to become the subject of numerous research projects and analyzes in the future.

International determination of the total motion of the pole

1961 ◽  
Vol 13 ◽  
pp. 29-41
Author(s):  
Wm. Markowitz
Keyword(s):  
Secular Motion ◽  
The Future

A symposium on the future of the International Latitude Service (I. L. S.) is to be held in Helsinki in July 1960. My report for the symposium consists of two parts. Part I, denoded (Mk I) was published [1] earlier in 1960 under the title “Latitude and Longitude, and the Secular Motion of the Pole”. Part II is the present paper, denoded (Mk II).

Status of the Lick Proper Motion Program

1978 ◽  
Vol 48 ◽  
pp. 387-388
Author(s):  
A. R. Klemola
Keyword(s):  
Proper Motion ◽  
The Future

Second-epoch photographs have now been obtained for nearly 850 of the 1246 fields of the proper motion program with centers at declination -20° and northwards. For the sky at 0° and northward only 130 fields remain to be taken in the next year or two. The 270 southern fields with centers at -5° to -20° remain for the future.

Some Structural Features of Metaphase Chromosomes of Mice and Men

1967 ◽  
Vol 25 ◽  
pp. 190-191
Author(s):  
Godfrey C. Hoskins ◽  
Betty B. Hoskins
Keyword(s):  
Electron Microscopy ◽  
Electron Micrographs ◽  
Structural Features ◽  
Metaphase Chromosomes ◽  
The Future ◽  
Of Mice And Men ◽  
Mouse Cells ◽  
Human And Mouse

Metaphase chromosomes from human and mouse cells in vitro are isolated by micrurgy, fixed, and placed on grids for electron microscopy. Interpretations of electron micrographs by current methods indicate the following structural features.Chromosomal spindle fibrils about 200Å thick form fascicles about 600Å thick, wrapped by dense spiraling fibrils (DSF) less than 100Å thick as they near the kinomere. Such a fascicle joins the future daughter kinomere of each metaphase chromatid with those of adjacent non-homologous chromatids to either side. Thus, four fascicles (SF, 1-4) attach to each metaphase kinomere (K). It is thought that fascicles extend from the kinomere poleward, fray out to let chromosomal fibrils act as traction fibrils against polar fibrils, then regroup to join the adjacent kinomere.

Freeze-fracture cytochemistry: A goal set by Russell Steere in 1957

1993 ◽  
Vol 51 ◽  
pp. 60-61
Author(s):  
Nicholas J Severs
Keyword(s):  
Chemical Nature ◽  
Biological Systems ◽  
Freeze Fracture ◽  
Structural Components ◽  
Major Goal ◽  
Membrane Biology ◽  
Routine Application ◽  
The Future ◽  
Freeze Etching

In his pioneering demonstration of the potential of freeze-etching in biological systems, Russell Steere assessed the future promise and limitations of the technique with remarkable foresight. Item 2 in his list of inherent difficulties as they then stood stated “The chemical nature of the objects seen in the replica cannot be determined”. This defined a major goal for practitioners of freeze-fracture which, for more than a decade, seemed unattainable. It was not until the introduction of the label-fracture-etch technique in the early 1970s that the mould was broken, and not until the following decade that the full scope of modern freeze-fracture cytochemistry took shape. The culmination of these developments in the 1990s now equips the researcher with a set of effective techniques for routine application in cell and membrane biology.Freeze-fracture cytochemical techniques are all designed to provide information on the chemical nature of structural components revealed by freeze-fracture, but differ in how this is achieved, in precisely what type of information is obtained, and in which types of specimen can be studied.

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