scholarly journals The Olympic Games, nation branding, and public diplomacy in a post-pandemic world: Reflections on Tokyo 2020 and beyond

2022 ◽  
Author(s):  
Yoav Dubinsky
Keyword(s):  
Public Diplomacy ◽  
Olympic Games ◽  
Nation Branding ◽  
The Olympic Games

Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

2019 ◽  
Vol 84 (1) ◽  
pp. 27-40 ◽  
Author(s):  
Yoav Dubinsky
Keyword(s):  
World War Ii ◽  
World War I ◽  
Public Diplomacy ◽  
New Technologies ◽  
Olympic Games ◽  
Nation Branding ◽  
Country Image ◽  
World War ◽  
Pressure Groups ◽  
Olympic Movement

AbstractSince the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different facets of country image through the evolution of the Olympic movement. Countries and governments used and will continue to use the Games to renovate infrastructure, build new facilities, expose local products and new technologies, leverage tourism, improve the local and international political and social image, promote tourism and show superiority on the sports field that will enable them to try and reach their economic, political and social goals. The article is significant as it analyzes how countries, cities, communities, and other pressure groups used the Olympic Games, since the revival of the Olympic Movement in the late 19th century, the new traditions after World War I, the political era after World War II and during the Cold War, the commercialized era and the legacy-oriented era in early 21st century.

The Effects of Significant International Sports Events on Hungarian Suicide Rates

Crisis ◽  
2016 ◽  
Vol 37 (2) ◽  
pp. 148-154 ◽  
Author(s):  
Karoly Bozsonyi ◽  
Peter Osvath ◽  
Sandor Fekete ◽  
Lajos Bálint
Keyword(s):  
Significant Relationship ◽  
Olympic Games ◽  
Arima Model ◽  
Age Groups ◽  
The Elderly ◽  
Intervention Analysis ◽  
Middle Aged ◽  
Sports Events ◽  
Sport Events ◽  
The Olympic Games

Abstract. Background: Several studies found a significant relationship between important sport events and suicidal behavior. Aims: We set out to investigate whether there is a significant relationship between the raw suicide rate and the most important international sports events (Olympic Games, FIFA World Cup, UEFA European Championship) in such an achievement-oriented society as the Hungarian one, where these sport events receive great attention. Method: We examined suicide cases occurring over 15,706 days between January 1, 1970, and December 31, 2012 (43 years), separately for each gender. Because of the age-specific characteristics of suicide, the effects of these sport events were analyzed for the middle-aged (30–59 years old) and the elderly (over 60 years old) generations as well as for gender-specific population groups. The role of international sport events was examined with the help of time-series intervention analysis after cyclical and seasonal components were removed. Intervention analysis was based on the ARIMA model. Results: Our results showed that only the Olympic Games had a significant effect in the middle-aged population. Neither in the older male nor in any of the female age groups was a relationship between suicide and Olympic Games detected. Conclusion: The Olympic Games seem to decrease the rate of suicide among middle-aged men, slightly but significantly.

Book Review

2016 ◽  
Vol 6 (2) ◽  
pp. 386-389
Author(s):  
Eduardo Oliveira
Keyword(s):  
Urban Planning ◽  
Urban Design ◽  
Olympic Games ◽  
City Image ◽  
European Capital Of Culture ◽  
The Arts ◽  
The World ◽  
The City ◽  
The Olympic Games

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

Metaphorik im Kommunikationsbereich der Sportfachsprachlichkeit

Fachsprache ◽  
2019 ◽  
Vol 41 (S1) ◽  
pp. 87-100
Author(s):  
Wenke Mückel
Keyword(s):  
Olympic Games ◽  
Special Kind ◽  
European Football ◽  
Sport Events ◽  
The Olympic Games

Metaphorical elements are a highly productive language means in live reports about sport events on TV. They occur in different relations to what is simultaneously seen on screen and depend on the reporter as well as on the special kind of sport. But nevertheless, general structures and functions of metaphors in those medium-bound oral texts can be indicated; as one of the markers they contribute to what is often called language of sport or maybe rather communicative template of sport. Examples taken from TV reports of the European Football Championship and the Olympic Games (both took place in 2016) are used to illustrate this character of metaphorical expressions in sport reports on TV.

Global Sport

2018 ◽  
pp. 596-612
Author(s):  
Richard Giulianotti
Keyword(s):  
Critical Analysis ◽  
Olympic Games ◽  
Future Research ◽  
World Cup ◽  
Economic Issues ◽  
Mega Events ◽  
Sport For Development ◽  
Political Economic ◽  
Sociocultural Issues ◽  
The Olympic Games

World sport often appears as one of the most powerful illustrations of globalization in action. This chapter provides a critical analysis of global sport. Four major areas of research and debate on global sport are examined: political–economic issues, centering particularly on the commercial growth of sport and inequalities between different regions; global sport mega-events such as the Olympic Games or World Cup finals in football; the emergence and institutionalization of the global sport for development and peace; and sociocultural issues, notably the importance of global sport to diverse and shifting forms of identity and belonging. Concluding recommendations are provided on areas for future research into global sport.

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