Corporate Reputation in the Business Ethics Field: Its Relation with Corporate Identity, Corporate Image, and Corporate Social Responsibility

2016 ◽  
Vol 19 (4) ◽  
pp. 299-315 ◽  
Author(s):  
Ricardo Leiva ◽  
Ignacio Ferrero ◽  
Reyes Calderón
Keyword(s):  
Corporate Social Responsibility ◽  
Business Ethics ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Corporate Identity ◽  
Corporate Image ◽  
Corporate Social

scholarly journals Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia

2013 ◽  
Vol 9 (3) ◽  
pp. 344-361 ◽  
Author(s):  
Zulhamri Abdullah ◽  
Yuhanis Abdul Aziz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Process Model ◽  
Corporate Identity ◽  
Corporate Communication ◽  
Dual Process ◽  
Content Type ◽  
Corporate Social

PurposeThe purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC).Design/methodology/approachA survey consisting was conducted and a structural equation model was used to test the relationships among constructs. An instrument to measure CSR practices focusing on CSR relational, CSR ethical/moral, and CSR discretionary is developed to evaluate impacts on corporate reputation, culture, and legitimacy.FindingsFindings suggest CSR antecedents emerge through formalization of corporate communication management in Malaysian organizations. The structural model provides evidence that CSR initiatives impact corporate reputation directly. The study acknowledges the increase in CSR initiatives in corporate communication practices in GLCs and PLCs in the quest to gain public legitimacy and corporate governance.Originality/valueThe study contributes to the corporate communication literature by linking CSR to corporate reputation and culture, and developing a CSR model that explores a critical dimension in management of corporate identity in an Asian country.

MEASURING THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE: A CASE STUDY OF BHARTI AIRTEL LTD. AND BHARAT SANCHAR NIGAM LTD (BSNL)

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amitabh Pandey ◽  
Prof. Manjula Jain
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Identity ◽  
Corporate Image ◽  
The Social ◽  
Long Time ◽  
Good Word ◽  
Corporate Social ◽  
Telecom Sector ◽  
Social Causes

Quite evidently organizations make extra efforts to generate a good image in order to ensure customer loyalty and good word of mouth which finally culminates in increased revenues and profitability. Corporate image of the company indicates the corporate identity, marketing communications and individuality of the company. The corporate image is based on the feelings, beliefs and perception the customer and other businesses have in totality about the organization and its various brands. Corporate image is highly influenced by the CSR activities performed by the company for the benefit of the society. The customers get more inclined towards a company which performs various CSR activities, and show concerns towards the social causes, environment and raising standards of the society at large, providing quality services which have no harm on the environment. Positive corporate image is a long time asset for the organisations irrespective of their size. In context of Indian telecom sector, very few studies are available where researchers have identified the various areas of corporate social responsibilities or have measured the connection between CSR and corporate image. This study has been conducted to addresses this research gap .The main purpose of the study is to measure relationship between corporate image and corporate social responsibility of the telecom companies and facilitates comparison of the CSR activities of the two companies in the sample i.e. Bharti Airtel Ltd and Bharat Sanchar Nigam Limited. The sample size of the study is 1000 customers comprising 500 Airtel and 500 BSNL customers each. The study reveals that corporate social responsibility is found to be significant predictor of corporate image of the telecom company. Indulgence of the telecom companies in CSR activities lead to making a positive and sustainable image of the company in the market and proves it to be adding to organisational citizenship behaviour.

Managing the adverse effect of supply chain risk on corporate reputation: The mediating role of corporate social responsibility practices

2021 ◽  
Vol 46 (4) ◽  
pp. 251-261
Author(s):  
Nitya P. Singh
Keyword(s):  
Corporate Social Responsibility ◽  
Supply Chain ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Negative Impact ◽  
Research Question ◽  
Necessary Condition ◽  
Supply Chain Risk Management ◽  
Supply Chain Risk ◽  
Corporate Social

Within the last decade, research has focussed on corporate social responsibility (CSR) practices as a strategic tool that enables firms to improve stakeholder perception, brand image and corporate reputation. However, one area that remains understudied is the role played by CSR practices in managing corporate reputation under conditions of supply chain risk. To answer this research question, we conduct a literature review and develop the corresponding hypothesis. We test our hypothesis using quantitative analysis of both primary and secondary data collected from organizations dispersed globally. The results highlight that under conditions of supply chain network disruption risk, CSR practices play an important role in enabling firms to manage the negative impact of such risk drivers on corporate reputation. The study further suggests that CSR practices positively impact supply chain risk management (SCRM) practices and are a necessary condition for SCRM practices to be effective in improving corporate reputation of organizations.

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