Innovation In Indian Hospitality Industry: A Reflection Of Culinary Perspectives

The hospitality and restaurant industry is changing rapidly, but silently and inevitable from many points of view. These innovations are motivated by demographic patterns, by the demands of modern consumers and are also influenced by the global economic crisis. Modern consumers and their ever-changing needs prompt response and service personalised to their needs. It is a specific sector due to several factors that affect the customer's view of experience, and hence innovation in this sector is a dynamic and multidimensional process. In order to succeed in a competitive market and make sustainable profits, the hospitality industry needs to be different for competitive advantage and innovation. When the various theoretical backgrounds on culinary innovation in hospitality sectors are checked, it is found that studies representing the views of the hotel and restaurant chefs and cooks are inadequate and many of them are also unaware of this particular word called “innovation”. Hence this paper tends to explore the various existing knowledge on food innovation and try to communicate it among the chefs and cooks working in hotels and restaurants. For this purpose, the secondary method of data collection has been initiated to find out through knowledge about it.

Impact of antecedents of online learning on learner’s satisfaction in higher education: An empirical investigation on Commerce and Management students in the COVID era.

The essence of digitization is rooted in almost all the field in daily routine of every individual, thoroughly. Digital inclusions in education have not been very focused in the past in developing countries like India. Due to the COVID-19 pandemic, even schools at primary level education also started using digital platforms for transmitting knowledge. It is due to the advancement in the field of Information and Communication Technology (ITC) that exchange of knowledge between teachers and students never stopped. In this study, the researcher has focused on evaluating the perception of students towards online learning and analyzing the impact of it on their perceived satisfaction from such electronic plinth. A model was developed taking perceived satisfaction as dependent variable while technology, instructor’ role, student’s role, interaction and class management as independent variable. A total of 233 valid responses were collected from graduate and post graduate students of commerce and management from Varanasi city using 5-point Likert scale standard questionnaire. Multiple regression analysis revealed that instructor’s role and student’s role were found significant affecting perceived satisfaction. The study suggested that rather than getting distracted due to unfriendly disturbances in the teaching environment, instructor should focus on attitude development, timeliness and quick response, solving queries and providing feedback to students. Students should give more stress on attitude development and self-motivation. The study will be a great help to the institutions in strengthening their learning environment and further improve learner satisfaction.

Investigating the factors that contributes most to the virality of a social media video advertisement

YouTube has emerged as a very popular advertising medium in the past few years. Many marketers use this platform as a launch pad for their branding campaign. However, success is not always guaranteed with some advertisements gaining major traction whilst others’ effectiveness becomes questionable with poor traction. Thus, we are aware that social transmission is frequent and important but researchers are not yet clear about why certain content is more viral than others (Berger and Milkman 2011). In this research, we attempt to sift out the factors that contribute most to the ‘virality’ of any advertisement. We define virality as the average of likes, comments, dislikes, shares and hits for the advertisement. Our research builds up further on other research such as Berger and Milkman (2011) and Godes and Mayzlin (2009) within the Indian context by initially identifying 18 themes that were most commonly found in the advertisements here. The sample for identifying the themes was obtained from Youtube and was marked by 20 respondents on a scale of 1 to 7 based upon the degree of presence of the themes identified. Regression, factor analysis and a confirmatory factor analysis were conducted to finally arrive at a list of 7 factors. Though the adjusted R-square value was on the lower side as is the case in most such studies, our exploratory research is one of the first few such studies conducted within the Indian context and adds to our knowledge on virality in online advertising.

Prospects of Women Entrepreneurship in the Jute Industry of Assam: An Analysis

Jute is an important fibre crop in Assam in terms its economic and social relevance. Assam is the third largest jute producing state in India after West-Bengal and Bihar. Large amount of jute cultivation takes place in the rural and riverine areas of Assam since British colonisation. Based on the availability of raw material and entrepreneurial supports initiated by the National Jute Board (NJB), women entrepreneurship in the jute industry have grown-up in the last two decades. Rural women primarily produce various decorative handicraft and handloom products which are getting wider acceptance in the regional and national markets. Growing environmental awareness and effort to replace polypropylene among environment conscious consumer has created opportunities for the entrepreneurs of the jute industry because of the inherent ecological attributes of this natural fibre. This paper is an attempt to analyse the contemporary scenario of women entrepreneurship in the jute industry of Assam. Production process, marketing practices as well as the constraints are also taken into consideration in the study. The paper is based on both primary data and secondary data. Primary data was collected from 120 women engaged in the process of jute crafts selected through snowball sampling procedure. It is found that, scarcity of time due to family and social responsibilities act as a major hindrance in the process of jute entrepreneurship. However, marketing practices are less troublesome then the production process. The study suggest for ensuring uninterrupted supply of fibre and other inputs to undertake production as a full economic activity among the women entrepreneur.

Women Entrepreneurs in India: Combating with the Gender Bias

In developed countries women actively participate in business and other activities without any social and other restrictions. However, in a developing country like India, the situation is different for women. Women are generally perceived as home makers with little to do with economy or commerce. The present study aims to look into how the notion is changing over time with more number of women coming forth to the business arena with ideas to start small and medium enterprises. They consider entrepreneurship to be rewarding and regard it as an alternative to limited options to career advancement. At the same time it also draws attention to the fact that transition from homemaker to sophisticated business women is not an easy task as women are continuously discriminated against. Women entrepreneurs not only contribute to improving their own economic welfare but add to the economic and social fabric of society through job creation, innovative products, processes and services. Thus, they act as an important human resource of the nation and can be utilized as mediators of economic growth and development. The study emphasizes that the country should recognize the need for women to be part of the mainstream economic development and help to promote a more enabling environment for women’s entrepreneurship.

Does Online Travel Applications Influence Consumer Decisions – A Literature Review using Bibliometric tools

Travelling and tourism plays an important medication for the relaxation of the people taking time out of their busy and hectic schedules by staying in places away from their standard conditions for a brief timeframe only for refreshment. Tourism has an imperative impact in the commitment towards advancement, foreign exchange and enhancement of employability for progression of community. The share of tourism to the world economy is 9% of GDP. The most basic estimation of tourism can be said as the social exchange among various nationalities that visit the country and varied tie-ups that may clear course for overall peace and harmony. As, travelling and tourism has turned into the most mainstream, trendy and real wellspring of income in India. Tourism has given a vast purview of freedom to travellers and explorers to broaden the market and it act as significant aspect for travellers while deciding among various mode of travels and factors affecting them. This Paper is about growing online travel Application (OTAs) where researchers have studied number of academic articles and research papers on their possible impact on purchase decision of consumers.

Budaya – A Social Enterprise Business Model

The article illustrates the business plan of a social enterprise - Budaya. This business is based on the recent visible trends of the growing number of international students in Australia. One of the main problems they face is getting work opportunities in the country due to work restrictions or lack of Australian work experience. Also, Australian companies prefer to hire locals. Moreover, small and medium companies (SME’s) are trying to explore the international markets to diversify their business. It requires information about the international markets and its preferences. Thus, there is an unmet need on both sides. To meet these demands, we have come up with a platform called Budaya to match both these unmet needs. Based in Brisbane, Budaya is a platform to provide international students work opportunities in the form of internships in local SME’s based on their cultural knowledge and skills and to some degree, this behavior will also help companies to understand the different culturally diverse markets by employing international students. Our purpose is to help international students find working opportunities and local companies get foreign markets information. Thus, Budaya is a social enterprise, as the income generated from the business shall be invested back into the business to make it grow.

Entrepreneurship Development in Jammu and Kashmir through Entrepreneurship Development Institutes (JKEDI)

Entrepreneurship acts as an impetus for economic prosperity of a nation. It has a great potential of creating huge employment opportunities, industrialization, rural development, technological development, and contribution to national income. In India, various initiatives have been taken at both Centre and States level in order to flourish the entrepreneurship development in the country. The Government of Jammu and Kashmir has established an organization in 1997, which is known as Entrepreneurship Development Institute (JKEDI). However, the Entrepreneurship Development Institute of Jammu and Kashmir has started functioning properly from 2004 and has created a wide network in the state. The major aim of this institute is to provide support and training to the people with a host of services of research and training for entrepreneurial skills, such as entrepreneurship development programmes, entrepreneurship orientation programmes, entrepreneurship awareness programmes, consultancy and information. Therefore, the present study aims to examine the performance of Entrepreneurship Development Institute, of Jammu and Kashmir.

Study of Green Supply Chain Management Practices and its impact on Chemical Industries

Supply chain management is about minimizing or optimizing operation to maximize the efficiency of an organization. The effective Supply Chain Management delivers product or services quickly, at lower cost without any quality compromise. In Green Supply Chain Management, the word Green means greening the process of procurement, manufacturing, storage, distribution and reverse logistics (Source – Proceedings of the International Multi-Conference 2010, Hong Kong). The importance of green supply chain management is to optimize and reduce waste which could be in the form of solid waste, emissions, energy and chemical/hazardous liquids. These days the concerns to producers or manufacturer are coming from various issues relating to Environment like different directives or legislation from consumer or end user in many countries. Purpose: The objective of this study is to understand Green Supply Chain Management practices implementation in Chemical Industries in India. The other objective is to study and understand the effect of Green Supply Chain Management Practices on Chemical Industry’s performance. The third objective is to understand the impact of PESTEL (Political, Environmental, Social, Technological, and Economical and Legal) on implementation of GSCMP. The last objective for the study is to understand the role of Institutional pressure, Green Innovations on Organizations performance. Methodology: Data will be collected through a survey method within Chemical Industries in India and would be based on structured questionnaire. Chemical industry in India will be taken for study. Total 80 Supply Chain personnel will be interviewed. The sample is adequate as it represents 10% of the total chemical industries as ten percent of the total industries sample is adequate as per Hair et al.(2005), Umasekaran (2006). Expected Results: The importance of green supply chain management practices on Indian chemical industry’s performance taking into account the test method. The institutional pressure plays moderated effect between performance of an organization and Green supply chain management. It is also observed that the technology of greening has mediating outcome between performance of an organization and green supply chain management practices.

Inclusive Growth through Sports: A Comparative Study of Jharkhand Sports Policy with Haryana and Chhattisgarh

In recent years Sports area has scaled up to be a lucrative industry from a leisure and recreational activity. For maintaining the boom in this industry it is very important that sports should be viewed as a good career option by the youngsters. This paper aims to describe the situation of Indian sports industry and challenges faced by sports persons in choosing sport as a career option by using the secondary sources. The sports policy of 3 states Jharkhand, Haryana and Chhattisgarh has been analyzed to compare the various initiatives taken by the state government for sports development because sport is listed as a state subject in Indian constitution. It is very clear from the features of the policy that what makes Haryana to be the sports capital of the country while the poor planning, late updation and improper implementation of sports policy can be a growth obstacle for state players of Jharkhand.