Position-Dependent order effects on the prediction of consumer preferences in repeated choice experiments

2017 ◽  
Vol 50 (3) ◽  
pp. 287-302 ◽  
Author(s):  
Ying (Jessica) Cao ◽  
John Cranfield ◽  
Tina Widowski
2009 ◽  
Vol 46 (1) ◽  
pp. 93-109 ◽  
Author(s):  
Roy Brouwer ◽  
Thijs Dekker ◽  
John Rolfe ◽  
Jill Windle

2013 ◽  
Vol 45 (14) ◽  
pp. 1845-1855 ◽  
Author(s):  
Meliyanni Johar ◽  
Denzil G. Fiebig ◽  
Marion Haas ◽  
Rosalie Viney

Author(s):  
Peter Van Der Waerden ◽  
Aloys Borgers ◽  
Harry Timmermans ◽  
Mike Bérénos

2020 ◽  
Vol 9 (1) ◽  
pp. 63-72
Author(s):  
Edvin Zhllima ◽  
Drini Imami ◽  
NJazi Bytyqi ◽  
Maurizio Canavari ◽  
Elvina Merkaj ◽  
...  

This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.


2020 ◽  
Vol 57 (5) ◽  
pp. 878-899 ◽  
Author(s):  
Simon J. Blanchard ◽  
Tatiana L. Dyachenko ◽  
Keri L. Kettle

This article proposes a measurement approach to determine how consumers prefer to locate themselves in proximity to others during consumption experiences, such as when they purchase reserved seating tickets to a performance. Applied to data from locational choice experiments that simulate reserved seating assortments, administered to more than 2,000 participants, this approach reveals the importance of modeling proximity to others when studying locational choices. It also emphasizes the degree to which consumers are heterogeneous in their preferences for proximity to both focal elements (e.g., stage, screen, aisles) and other consumers. Therefore, event operators should collect data beyond purchase ticket logs and also include consumers who did not purchase. Furthermore, this study illustrates how managers can use fitted, individual-level parameters and an optimization model to make more effective seat-level availability decisions. In addition to these recommendations for managers of reserved seating venues, this article offers novel contributions to research related to advance selling, spatial models, and personal space.


2010 ◽  
Vol 21 (2) ◽  
pp. 224-242 ◽  
Author(s):  
CHIN KHIAN YONG ◽  
KENT M. ESKRIDGE ◽  
CHRIS R. CALKINS ◽  
WENDY J. UMBERGER

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