scholarly journals Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

2020 ◽  
Vol 9 (1) ◽  
pp. 63-72
Author(s):  
Edvin Zhllima ◽  
Drini Imami ◽  
NJazi Bytyqi ◽  
Maurizio Canavari ◽  
Elvina Merkaj ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Life Style ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Choice Experiments ◽  
Transition Country ◽  
Domestic Markets ◽  
The Balkans ◽  
Conjoint Choice ◽  
Competition Pressure

This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

scholarly journals A study of consumer preferences for customized product design

2018 ◽  
Vol 204 ◽  
pp. 01002
Author(s):  
Endang Retno Wedowati ◽  
Moses Laksono Singgih ◽  
I Ketut Gunarta
Keyword(s):  
Consumer Behavior ◽  
Product Design ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Customer Requirements ◽  
Chi Square ◽  
Male And Female ◽  
Significant Difference ◽  
Chi Square Test ◽  
The Difference

Segmentation has been frequently used to study individual consumer behavior against its preference. Consumer preferences indicate consumer requirements for a product. This study aims to analyze consumer preferences based on gender segmentation (male and female) and age segmentation (adolescents, adults, and elderl y). Consumer preferences wer e studied based on three aspects, namely functionality, usability, and pleasure that are applied to food products. Respondents consisted of 225 consumers of ice cream products. Crosstab analysis was used to describe consumer preferences, while chi-square test was applied to analyse the difference of consumer preference based on predetermined segmentation. The result showed that there was no significant difference for male and female consumer preferences for three aspects. Furthermore, on the attributes of taste (functionality), shape (usability) and appearance (pleasure) there were significant differences. Based on the age segmentation there were differences in consumer preferences for aspects of functionality and pleasure. Howe ver, we also found that there was no significant difference in product attributes of those aspects, except for the colour attribute. Different consumer preferences obtained in different segments can be used as a reference to customer requirements for design ing customized products. Ultimately, the products can be tailored to consumer preferences in each segment.

scholarly journals Perilaku Konsumen dalam Pembelian Duku dan Implikasinya terhadap Pengembangan Buah Unggulan Lokal dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA)

2021 ◽  
Vol 17 (2) ◽  
pp. 194-205
Author(s):  
Indri Januarti ◽  
Eka Mulyana ◽  
Maryanah Hamzah
Keyword(s):  
Consumer Behavior ◽  
Information Search ◽  
Skin Color ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Fruit Size ◽  
Consumer Preference ◽  
Alternative Evaluation ◽  
Consumer Preference Analysis ◽  
Post Purchase

Product competitiveness that must be high in the MEA era does not only apply to industrial products, but also to fruit, including duku. The objectives of this study are (1)to explore consumer behavior in the duku fruit purchase decision process in the MEA era and (2)analyze consumer preferences for the fruit attributes so that it can be known what the ideal duku design is according to consumers. To explore consumer behavior used descriptive analysis, while for analyzing consumer preferences towards attributes using conjoined analysis. From the results of the study, consumer behavior through five stages, namely the introduction of needs, information search, alternative evaluation, purchase and post-purchase. From the results of the analysis, the thing that is considered most important in choosing the fruit attributes of duku is taste, seed size, price, fruit size, hardness of flesh, color of flesh, spots on the skin and skin color. Based on the results of consumer preference analysis, it can be concluded that consumers prefer duku which has the characteristics of sweetness, a small size of seeds, the price is less than IDR 8,000, the size of a large, flesh soft, clear color of flesh, spots are small and yellow skin color.

scholarly journals Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

2021 ◽  
Vol 13 (4) ◽  
pp. 1812
Author(s):  
Gratiela Dana Boca
Keyword(s):  
Consumer Behavior ◽  
Fruits And Vegetables ◽  
Vegetable Consumption ◽  
Consumer Preferences ◽  
Sustainable Consumption ◽  
Consumer Preference ◽  
Healthy Food ◽  
Future Research ◽  
Consumer Attitude ◽  
Or Education

The article explores consumer behavior in the context of sustainable consumption and the changes related to healthy food that have occurred during the pandemic. The study seeks to identify the factors that influenced consumer behavior on the consumption of fruits and vegetables. For this purpose, a questionnaire was applied to a sample of 1230 people from Maramures County, Romania. This study evaluates consumer behavior and attitudes on sustainable healthy food consumption; determining factors of consumer behavior are established by the needs, knowledge, selection of quality products, and the degree of culture and education in health diet issues. The study also presents a specific classification for fruits and vegetables in terms of consumer preferences and the clustering of local consumers by their interest in healthy food habits according to consumer culture, consumer loyalty, consumer needs, and consumer knowledge. In this study, it was revealed that consumer behavior consumption is not influenced by age, gender, or education. As a result of the correlation analysis, a positive relation was identified between the consumer preference, consumer attitude, and consumer behavior variables. The results of this study offer practical solutions and directions for future research on redesigning sustainable development of local, traditional foods. The new trend focuses on brand offerings and consumer needs for quality food and shows the consumer’s ethnocentrism and orientation for practical solutions.

ASSESSING CONSUMER PREFERENCES FOR RIB-EYE STEAK CHARACTERISTICS USING CONFOUNDED FACTORIAL CONJOINT CHOICE EXPERIMENTS

2010 ◽  
Vol 21 (2) ◽  
pp. 224-242 ◽  
Author(s):  
CHIN KHIAN YONG ◽  
KENT M. ESKRIDGE ◽  
CHRIS R. CALKINS ◽  
WENDY J. UMBERGER
Keyword(s):  
Consumer Preferences ◽  
Choice Experiments ◽  
Conjoint Choice

scholarly journals A Conceptual Discourse on Consumer’s Preference of Brandy

2019 ◽  
Vol 1 (2) ◽  
pp. 296-307
Author(s):  
Raj Maharjan
Keyword(s):  
Consumer Behavior ◽  
Consumer Choice ◽  
Reasoned Action ◽  
Action Theory ◽  
Factor Model ◽  
Choice Model ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Alcoholic Beverages ◽  
Hedonic Price

Background: Liquor industry is growing to become a global giant by empowering its competitiveness. Nowadays, alcohol has been accepted and welcomed as a normal part of everyday life with innovatively embedded alcohol development and promotion. Alcohol products consist of a range of offerings including Gin, wine, vodka and Scotch, among which brandy has been gaining higher importance. Objectives: This paper explores the consumers’ preferences for brandy, their knowledge on brandy and also the factors determining the consumer choice on consumption of brandy.This study aims to contribute to the brandy consumer behavior-responsive managerial implications, especially in hospitality industry by identifying the attributes that are perceived important for the marketing of brandy to a large segment of dynamic market. Methods: The academic discourse on this paper includes exploration of multiple dimensions related to the study of consumer behavior. Theories concerning consumer preferences, with specific focus on Reasoned Action Theory, Engel Kollat Blackwell Model, Hybrid Choice Model, Hedonic Price Model, Consumer Perception Factor Model and Conjoint Analysis are reviewed.The study on brandy, along with the differences from other alcoholic beverages, has also been included. Findings: Brandy represents a wide category and the bases of differences among types of brandy are studied along with the review of brandy products available worldwide. This study highlights brandy consumption practices in the world, benefits of brandy consumption and people’s perception towards brandy among other alcoholic beverages. Conclusions: Alcohol is the fastest growing industry and requires consumer preference for the promotions and penetration of the product into the market, and for developingthe product and improving it further.

scholarly journals Diversity in Nutrient Content and Consumer Preferences of Sensory Attributes of Peanut (Arachis hypogaea L.) Varieties in Ugandan Agroecosystems

2021 ◽  
Vol 13 (5) ◽  
pp. 2658
Author(s):  
Rose Nankya ◽  
John W. Mulumba ◽  
Hannington Lwandasa ◽  
Moses Matovu ◽  
Brian Isabirye ◽  
...  
Keyword(s):  
Arachis Hypogaea ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Nutrient Content ◽  
Intraspecific Diversity ◽  
Laboratory Evaluation ◽  
Organoleptic Characteristics ◽  
Arachis Hypogaea L ◽  
Cultivated Peanut ◽  
Nutrient Amounts

The cultivated peanut (Arachis hypogaea L.) is one of the most widely consumed legumes globally due to its nutrient content, taste, and affordability. Nutrient composition and consumer preference were determined for twenty local farmer (landrace) and commercial peanut varieties grown in the Nakaseke and Nakasongola districts of the central wooded savanna of Uganda through sensory and laboratory evaluation. Significant differences in nutrient content (p < 0.05) among peanut varieties were found within and across sites. A significant relationship between nutrient content and consumer preference for varieties within and across sites was also realized (Wilk’s lambda = 0.05, p = 0.00). The differences in nutrient content influenced key organoleptic characteristics, including taste, crunchiness, appearance, and soup aroma, which contributed to why consumers may prefer certain varieties to others. Gender differences in variety selection were significantly related to consumer preference for the crunchiness of roasted peanut varieties (F = 5.7, p = 0.016). The results imply that selecting different varieties of peanuts enables consumers to receive different nutrient amounts, while experiencing variety uniqueness. The promotion of peanut intraspecific diversity is crucial for improved nutrition, organoleptic appreciation and the livelihood of those engaged in peanut value chains, especially for the actors who specialize in different peanut products. The conservation of peanut diversity will ensure that the present and future generations benefit from the nutritional content and organoleptic enjoyment that is linked to unique peanut varieties.

Position-Dependent order effects on the prediction of consumer preferences in repeated choice experiments

2017 ◽  
Vol 50 (3) ◽  
pp. 287-302 ◽  
Author(s):  
Ying (Jessica) Cao ◽  
John Cranfield ◽  
Tina Widowski
Keyword(s):  
Consumer Preferences ◽  
Choice Experiments ◽  
Order Effects ◽  
Repeated Choice

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

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