Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis

While the violent content of video games has caused wide concern among scholars, gender, and racial stereotypes in video games are still an understudied area. The purpose of this chapter is to provide a better understanding of the stereotypical phenomenon in video games. The book chapter first provides a comprehensive review of previous studies conducted upon gender-role and racial portrayals in video games. Then a small-scale content analysis on a sample of official trailers, introductory sequences and covers of 19 of the most popular video games is introduced. Finally, the implications of stereotype in video games and the possible social and psychological impacts on players, especially adolescent players, are discussed.

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Women and Men in Accounting Textbooks: Exploring the Hidden Curriculum

Issues in Accounting Education ◽

10.2308/iace.2007.22.3.459 ◽

2007 ◽

Vol 22 (3) ◽

pp. 459-480 ◽

Cited By ~ 17

Author(s):

Wendy M. Tietz

Keyword(s):

Content Analysis ◽

Gender Role ◽

Gender Stereotypes ◽

Hidden Curriculum ◽

Qualitative Approach ◽

Accounting Faculty ◽

Introductory Accounting ◽

And Gender

The purpose of this study is to examine the representation of gender in introductory accounting textbooks. A content analysis of the homework items, the pictures, and the stories contained in 19 introductory accounting textbooks was conducted using both a quantitative and a qualitative approach. The results show that women and men are represented very differently throughout textbooks, thereby reinforcing gender stereotypes and gender role stratification. Given the accounting profession's explicit desire to increase diversity, accounting faculty need to be more aware of the implicit messages conveyed by our pedagogical materials.

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Sex role stereotypes on children's TV in Asia a content analysis of gender role portrayals in children's cartoons in Hong Kong

Communication Research Reports ◽

10.1080/08824099509362058 ◽

1995 ◽

Vol 12 (2) ◽

pp. 206-219 ◽

Cited By ~ 9

Author(s):

Donna Chu ◽

Bryce T. McIntyre

Keyword(s):

Content Analysis ◽

Hong Kong ◽

Gender Role ◽

Sex Role ◽

Sex Role Stereotypes

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What's happening on Music Television? A gender role content analysis

Sex Roles ◽

10.1007/bf00289991 ◽

1993 ◽

Vol 28 (11-12) ◽

pp. 745-753 ◽

Cited By ~ 90

Author(s):

Rita Sommers-Flanagan ◽

John Sommers-Flanagan ◽

Britta Davis

Keyword(s):

Content Analysis ◽

Gender Role ◽

Music Television

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Gender role stereotypes in fine art: A content analysis of art history books

Qualitative Sociology ◽

10.1007/bf00987084 ◽

1983 ◽

Vol 6 (2) ◽

pp. 136-148 ◽

Cited By ~ 1

Author(s):

Charlotte G. O'Kelly

Keyword(s):

Content Analysis ◽

Gender Role ◽

Art History ◽

Fine Art ◽

Gender Role Stereotypes ◽

History Books

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A 30-Year Content Analysis of Gender Role Research Among African Americans

PsycEXTRA Dataset ◽

10.1037/e540912014-001 ◽

2014 ◽

Author(s):

Marie L. Miville ◽

Mariel E. Buque ◽

Caitlin T. Byrne

Keyword(s):

Content Analysis ◽

African Americans ◽

Gender Role

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A Different Type of Gender Gap: How Women and Men Experience Poverty

East European Politics and Societies and Cultures ◽

10.1177/0888325405284248 ◽

2006 ◽

Vol 20 (1) ◽

pp. 14-39 ◽

Cited By ~ 17

Author(s):

Éva Fodor

Keyword(s):

Gender Differences ◽

Content Analysis ◽

Gender Roles ◽

Gender Role ◽

Gender Gap ◽

Low Income ◽

Daily Practice ◽

The Other ◽

Other Hand ◽

Depth Interviews

While recent surveys do not find that poverty is feminized in post-communist Hungary, this project explores gender differences in the experience of destitution. Drawing on a content analysis of in-depth interviews in twentyseven very low-income households, the author exposes the particularly gendered daily practice of poverty in Hungarian families. The author argues that one of the major gender differences in the experience of poverty is that men often find themselves in a gender role crisis when they are too poor to function as successful breadwinners. Women, on the other hand, tend to feel their roles as caretakers intensified and thus avoid a conflict with (newly) hegemonic ideals of femininity. As a response, poor marriedcouple families devise ways in which they try to alleviate men's gender shame. The goal of the article is to identify four such strategies, which are used by poor couples to devise livable alternatives to hegemonic gender roles.

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