A conceptual framework for understanding the content of advertising: Its application to the specific case of Chinese television commercials

1995 ◽  
Vol 5 (1) ◽  
pp. 88-109 ◽  
Author(s):  
Jyotika Ramaprasad ◽  
Lei Wu ◽  
Dandan Gao
Keyword(s):  
Conceptual Framework ◽  
Television Commercials ◽  
Chinese Television

Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995

1997 ◽  
Vol 74 (4) ◽  
pp. 773-796 ◽  
Author(s):  
Hong Cheng
Keyword(s):  
Content Analysis ◽  
Cultural Values ◽  
Television Commercials ◽  
Melting Pot ◽  
Western Values ◽  
Advertising Law ◽  
Chinese Television ◽  
Chinese Advertising ◽  
Contemporary Chinese

Based on Richard Pollay's concept that advertising is a “distorted mirror,” the author analyzed the content of 483 Chinese television commercials in 1990 and 1995. Results show that “modernity,” “technology,” and “youth” predominate in Chinese advertising in the 1990s, and the dominance of “quality” in 1990 was superseded by “tradition” in 1995. Symbolic values from both Eastern and Western cultures occurred more frequently in 1995. This change implies that contemporary Chinese advertising is not only a “distorted mirror” but a “melting pot” of cultural values. Results also indicate that the new advertising law taking effect on 1 February 1995 did not reduce Western values depicted in Chinese commercials.

VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS

2005 ◽  
Vol 34 (1) ◽  
pp. 112-119 ◽  
Author(s):  
Shuhua Zhou ◽  
Fei Xue ◽  
Fei Xue ◽  
Peiqin Zhou
Keyword(s):  
Television Commercials ◽  
Chinese Television

scholarly journals Cultural values and aging in Chinese television commercials

2008 ◽  
Vol 18 (2) ◽  
pp. 209-224 ◽  
Author(s):  
Yan Bing Zhang ◽  
Yi Song ◽  
Leilani Jensen Carver
Keyword(s):  
Older Adults ◽  
Cultural Values ◽  
Chinese Culture ◽  
Television Advertising ◽  
Major Product ◽  
Television Commercials ◽  
Product Categories ◽  
Product Effectiveness ◽  
Chinese Television ◽  
Health Supplements

This study examined commercials (N = 141) featuring older adult(s) shown on three Chinese TV stations (i.e., national, provincial, and local) in the fall of 2005 to uncover the dominant value themes, the major product categories, and the association between value themes and product categories. Content analysis results revealed that three dominant value themes (i.e., health/life, product effectiveness, and family) appeared frequently in the Chinese television commercials featuring older adults, in which some major product categories such as food/drink, food/health supplements, and medicine were promoted. Results also indicated that the value of health/life was presented frequently in commercials for medicine and food/health supplements and that the family value appeared frequently in food/drinks commercials. Altogether these results demonstrated the importance of health and a lack of emphasis of modern values in Chinese television commercials which feature older adults, indicating a mixed view of aging (i.e., passive and negative). Findings are discussed in the context of the Chinese culture, aging, and television advertising.

Evaluating research in developmental disabilities: a conceptual framework for reviewing treatment outcomes

1999 ◽  
Vol 41 (1) ◽  
pp. 55-59 ◽  
Author(s):  
Charlene Butler ◽  
Henry Chambers ◽  
Murray Goldstein ◽  
Susan Harris ◽  
Judy Leach ◽  
...  
Keyword(s):  
Developmental Disabilities ◽  
Conceptual Framework ◽  
Treatment Outcomes

Understanding Why Older People Develop a Wish to Die

Crisis ◽  
2011 ◽  
Vol 32 (4) ◽  
pp. 204-216 ◽  
Author(s):  
M. L. Rurup ◽  
H. R. W. Pasman ◽  
J. Goedhart ◽  
D. J. H. Deeg ◽  
A. J. F. M. Kerkhof ◽  
...  
Keyword(s):  
Older People ◽  
Cohort Studies ◽  
Conceptual Framework ◽  
Life Events ◽  
Traumatic Life Events ◽  
Quantitative Studies ◽  
Wish To Die ◽  
Open Coding ◽  
Death Wishes ◽  
Depth Interviews

Background: Quantitative studies in several European countries showed that 10–20% of older people have or have had a wish to die. Aims: To improve our understanding of why some older people develop a wish to die. Methods: In-depth interviews with people with a wish to die (n = 31) were carried out. Through open coding and inductive analysis, we developed a conceptual framework to describe the development of death wishes. Respondents were selected from two cohort studies. Results: The wish to die had either been triggered suddenly after traumatic life events or had developed gradually after a life full of adversity, as a consequence of aging or illness, or after recurring depression. The respondents were in a situation they considered unacceptable, yet they felt they had no control to change their situation and thus progressively “gave up” trying. Recurring themes included being widowed, feeling lonely, being a victim, being dependent, and wanting to be useful. Developing thoughts about death as a positive thing or a release from problems seemed to them like a way to reclaim control. Conclusions: People who wish to die originally develop thoughts about death as a positive solution to life events or to an adverse situation, and eventually reach a balance of the wish to live and to die.

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