Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter

2021 ◽  
pp. 1-26
Author(s):  
Jinho Joo ◽  
Yoon-Joo Lee ◽  
Hye Jin Yoon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Responses ◽  
Alcohol Industry ◽  
Self Construal ◽  
Interdependent Self ◽  
Corporate Social

Strategies to enhance consumers’ identification with a service firm

2016 ◽  
Vol 30 (4) ◽  
pp. 449-461 ◽  
Author(s):  
Min-Hsin Huang ◽  
Zhao-Hong Cheng
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Financial Services ◽  
Personal Factors ◽  
Content Type ◽  
Service Firm ◽  
Self Construal ◽  
Interdependent Self ◽  
Corporate Social

Purpose Enhancing consumer-company identification (CCI) is a useful means by which to build deeper, more committed relationships with consumers. The purpose of this paper is to examine how consumers’ perceptions about the company (service quality and corporate social responsibility) and construal of the self (independent self-construal and interdependent self-construal) affect their identification with a service firm. This study also investigates how consumers’ involvement with the service firm moderates the relationships between CCI and four specific drivers. Design/methodology/approach A conceptual model is developed and empirically tested through two field-based studies (restaurant services and financial services) and one follow-up laboratory experiment. Findings The results of this research show that service quality, corporate social responsibility and interdependent self-construal positively affect CCI and that independent self-construal has a negative effect on CCI. In particular, the greater the involvement of the consumer with the service firm, the more positive the effects of service quality and corporate social responsibility are on CCI. Practical implications This research provides new insight into services marketing management by suggesting that service firms can enhance CCI and, consequently, consumer loyalty by adopting different strategies for specific consumer segments. Originality/value This is the first empirical study to simultaneously incorporate both company characteristics and consumer personal factors into a framework, and provide an integrative understanding of what factors determine consumers’ identification with a service firm.

scholarly journals Dark Nudges and Sludge in Big Alcohol: Behavioral Economics, Cognitive Biases, and Alcohol Industry Corporate Social Responsibility

2020 ◽  
Vol 98 (4) ◽  
pp. 1290-1328 ◽  
Author(s):  
MARK PETTICREW ◽  
NASON MAANI ◽  
LUISA PETTIGREW ◽  
HARRY RUTTER ◽  
MAY CI VAN SCHALKWYK
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Behavioral Economics ◽  
Cognitive Biases ◽  
Alcohol Industry ◽  
Corporate Social

scholarly journals Research on the Mechanism of Consumer Responses to Corporate Social Responsibility under Multi-Industry Context in China

2011 ◽  
Vol 2 (1) ◽  
pp. 61
Author(s):  
Wang Rui ◽  
Tian Zhilong ◽  
Ma Yutao
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Product Category ◽  
Consumer Responses ◽  
Corporate Associations ◽  
Comparative Survey ◽  
Corporate Social ◽  
The Relationship ◽  
Product Association

This research examines the mechanism of consumer responses to CSR under multiindustry context in China. Data is collected by a three-industry comparative survey. The empirical results show that: 1) Two positive influences of consumers’ perceiving CSR performance on their corporate associations and product associations are respectively partially and fully mediated by consumers’ CSR trust; 2) Product category is a moderator of the relationship between consumers’ CSR trust and product association, and the positive path from product association to purchase intention. This study could help managers to understand how consumers think about CSR, and provides them strategic guidance to implement CSR programme in China.

Consumers' continuance intention for participation in virtual corporate social responsibility cocreation activities: Self-construal and flow

2020 ◽  
Vol 48 (4) ◽  
pp. 1-11
Author(s):  
Xiaoping Liu ◽  
Yi Yang ◽  
Shuang Chen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Interaction Effect ◽  
Continuance Intention ◽  
Influence Mechanism ◽  
Self Construal ◽  
Corporate Ability ◽  
Corporate Social ◽  
Intention To Continue

We conducted 2 experiments in which we explored the influence mechanism of consumers' beliefs about both corporate social responsibility (CSR) and corporate social responsibility–corporate ability (CSR–CA) on their continuance intention for participation in virtual CSR cocreation activities. We recruited 115 participants in Experiment 1. The results show that CSR–CA beliefs effectively decreased consumers' intention to continue participating in virtual CSR, which was affected by consumers' self-construal. Specifically, for consumers with an independent self-construal, there was a significant correlation between their CSR–CA beliefs and participation continuance intention; however, the correlation between these variables was not significant for consumers with an interdependent selfconstrual. The Experiment 2 sample comprised 171 participants and the results show that the interaction effect between self-construal and CSR–CA beliefs was mediated by flow. Thus, we recommend that marketers design CSR activities to activate an interdependent selfconstrual and enhance consumers' flow, which will increase their continuance intention.

Why Art Thou Resisting?: Consumer Resistance to the ‘Citizen Argument’ of Retailers

2012 ◽  
Vol 54 (5) ◽  
pp. 707-721 ◽  
Author(s):  
Chiraz Aouina Mejri ◽  
Dhruv Bhatli ◽  
Mouna Benhallam
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Complex Nature ◽  
Socially Responsible ◽  
Mass Market ◽  
Consumer Responses ◽  
Consumer Resistance ◽  
Consumer Reaction ◽  
Corporate Social

Recent studies on corporate social responsibility (CSR) illustrate the positive consumer reaction to the socially responsible practices of retailers, and outline the upside for retailers to engage in these practices. However, little is known about the downside of these practices: consumer negative reaction due to the ambiguous and complex nature of consumer reaction, and consumers' resistance to the ‘citizen argument’ put forth by retailers. This research, through 17 interviews, fills this gap to explore the complex nature of consumer reaction to CSR practices, and investigates motivations and manifestations of consumer resistance to the ‘citizen argument’ of mass-market retailers. The findings reveal consumer responses to CSR practices (their resistant behaviour), their causes, and classify them in two forms - resistance to the consumerist practice attributed to retailing, and resistance to an ‘insidious’ commitment to sustainable development where sincerity is claimed by the mass-market retailers.

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