A Corpus-based Study of the Discursive Construction of Corporate Identities by Chinese and American Banks

By taking the perspective of Social Constructivism and the Discourse-Historical Approach, and using the corpus linguistic tool Wmatrix, this study compares the discursive strategies adopted by Chinese and American banks in their construction of corporate identities. The research underlines the shared and unique features presented in prominent themes, communication strategies and lexical patterns. It is found that Chinese banks prefer to emphasise their historical development, industrial ranking and organisational structure to positively construct their identity as industry leaders, adopting a corporate ability strategy through the frequent usage of numbers and superlative adjectives. However, American banks tend to stress care for their employees, communities and environment. They prefer to use a corporate responsibility strategy to build their identity as social contributors through the frequent usage of performative verbs to exhibit specific corporate activities. This study may have practical implications for Chinese companies wishing to improve their international communication capability and may offer educational implications for Business English teaching.

Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love

PurposeThis study investigates the mediating role of brand love in two important relationships: first, corporate social responsibility (CSR)–word-of-mouth (WoM) intentions and second, corporate ability (CA)–WoM relationships.Design/methodology/approachData were collected with a sample of 359 respondents, and partial least squares-based structural equation modeling was utilized for data analysis.FindingsThe research reveals interesting findings as brand love fully mediates the CSR–WoM relationship, whilst it partially mediates the CA–WoM relationship.Practical implicationsThe results demonstrate that cellular service firms should strive to create brand love. This is because CSR investments can be diligently translated into WoM intentions through brand love.Originality/valueThe proposal and validation of brand love as a mediator in CSR–WoM and CA–WoM relationships in the cellular service context of a South Asian market is the key contribution of this research.

Neural Bases of Brand Reputation Effect on Extension Evaluation: An ERPs Study

Brand extension, as a marketing strategy, is frequently utilized by enterprises to produce new products. There exist several critical factors determining its success, such as brand reputation and perceived fit. The present study adopts the event-related potentials (ERPs) method to explore the underlying neural mechanism of the joint influence of the two factors on consumers’ evaluation of brand extension. Specifically, consumers were presented with a brand with corporate social responsibility (CSR) or corporate ability (CA) reputation, following attached to an extension product (high fit vs. low fit). And then, they were given a 5-point scale to report their acceptance intention (AI) toward the brand extension. Behavioral data showed a higher AI and a shorter reaction time for high fit in contrast to low fit conditions. For low fit conditions, consumers were more inclined to accept the extension product with a brand with CSR than CA reputation. Neurophysiologically, CSR reputation evoked a larger P2 amplitude and LPP amplitude than CA reputation. Moreover, the low fit conditions elicited a more positive LPP amplitude than the high fit conditions in the context of a brand with a CSR reputation. Yet, for a brand with a CA reputation, the effect of perceived fit was not found. These results may reflect early attention resources engagement and altruistic motivation at the late stage during brand extension evaluation. The findings provided neurological evidence for which of the two types of brand reputation (CSR vs. CA) have a more positive effect on brand extension.

Does Employee Care Trigger Innovation Under a Healthy and Safe Working Environment? Evidence from the Pharmaceutical Industry in China

Sustainability of the workforce becomes a crucial issue, of which responsible care for employees can increase job satisfaction and human capital that impact corporate ability to absorb and generate new knowledge. Firms are obligated to provide a healthy and safe working environment for their employees, but it may in turn hinder innovation due to rigid and structured institutional regulations. Drawing on data of 308 China’s pharmaceutical firms from 2010 to 2017, we investigated whether employee care can trigger innovation under corporate adoption of the occupational health and safety management system (OHSMS). Our results suggest that both employee care and OHSMS adoption have a positive impact on innovation. Moreover, the positive relationship between employee care and innovation was more pronounced in firms that had adopted the OHSMS certification. These findings are valuable to policymakers and corporate managers in emerging economies through corroborating the important role of workforce sustainability in facilitating firm innovation.

Investigating corporate social irresponsibility (CSIR) and its impact on social judgments in the weak institution: moderating the role of corporate ability

Purpose In weaker institutions, lack of corporate social responsibility (CSR) constituencies causes organizations to naturally incline toward corporate socially irresponsible actions. Grounded in the institutional theory, this paper aims to explore the nature of corporate social irresponsibility (CSIR) in the weaker institution and its effect on legitimacy and reputation. The presence of corporate ability moderates the impact of CSIR on legitimacy and reputation. Design/methodology/approach A list of manager’s contact information was generated from an online database. In total, 1,500 employees in 560 Pakistani organizations received the self-reported survey. In total, 203 managers working in 110 Pakistani organizations responded with the completed questionnaire that provided empirical support to the hypotheses. Findings Institutional drivers were positively significant to CSIR and negatively associated with the manager’s CSR attitudes. CSIR was negatively significant to legitimacy and reputation. Group differences between high and low corporate ability indicated that corporate ability played a vital role between CSIR and reputation. Practical implications These results have important implications for leaders, business-to-business and human resource (HR) managers in weaker institutions highlighting that organization’s supply chain partners consider adopting CSR practices. This can help the organization avoid undesirable and detrimental impact on its legitimacy and reputation, which are linked to irresponsible behaviors. HR managers should build CSR cognition in employees to bring effective change in the organization. Originality/value Lack of investigation into corporate ability and CSIR has raised questions about the organization’s efforts in the weaker institution that are sensitive to institutionalized corruption. This research adds to the literature by exploring how the organizations develop legitimacy and reputation while still acting irresponsibly in a weaker institution, presenting a paradox.

EXPRESS: Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises

Corporate crises generate condemning emotions and retaliatory intent toward wrongdoing companies. However, not all wrongdoers are equal in the public eye. Consumers’ prior beliefs about a company’s country-of-origin may bias these responses. In three experimental studies (combined N = 1,008), the authors (1) establish that country stereotypes of warmth – but not of competence – can buffer condemning emotions and retaliatory intent toward a wrongdoing company. They further (2) reveal the psychological mechanism of greed attributions that underlies this bias and (3) identify the type of crisis as a crucial contingency factor that facilitates (corporate ability crisis) or suppresses (corporate value crisis) the buffering effect of country warmth.

Understanding industrialised house building as a company’s dynamic capabilities

Purpose To further the understanding of industrialised house building (IHB) from a temporal, emergent corporate-ability perspective, this study aims to trace the build-up of corporate assets in an IHB company over time. The research draws on dynamic capabilities, acknowledging not only what assets the company have developed and currently are exploiting, but also how these assets were develop and managed (i.e. enhanced, combined, protected and potentially reconfigured) to sustain long-term competitiveness. Design/methodology/approach A case study design was used to form a narrative that covers the evolution of an IHB company over a 25-year period. Corporate archival material, analysis of original data from a large number of research studies during 1993-2013 and retrospective reflections of owners and managers, including crosschecking interpretations of archival material, developed and triangulated the narrative. Findings The study presents rich empirical findings on the build-up of corporate assets. Starting from a successive process of exploration and exploitation formation of dynamic capabilities eventually played out into an exponential dynamic capability build-up. The IHB case company displays the ability to not only continuously exploit and renew resources and competences, but also to sense, seize and reconfigure cumulative assets over time. The exponential development of dynamic capabilities resonates to literature on higher-order dynamic capabilities implying that: the accumulated and higher-order dynamic capabilities are difficult to imitate and a (any) company must possess higher-order dynamic capabilities to be able to exploit and/or take up IHB. Originality/value The study is complementing and potentially challenging frequent framings of the IHB concept. Previous research has addressed and characterised IHB mainly by encapsulating a moment in time and, thus, characteristics are momentary and represent static views on IHB. However, IHB has seen a strong development over the past 25 years, and the study reflects on this development from the perspective of one of the IHB-forerunner companies in Sweden. By exploring from a company perspective the developments, reconfiguration and capacity to develop/reconfigure over time in a changing environment, the study introduces an alternative understanding of IHB as dynamic capabilities.

Securing accumulation by restoration – Exploring spectacular corporate conservation, coal mining and biodiversity compensation in the German Rhineland

German energy giant and coal mine operator RWE makes two products: cheap electricity and ‘pretty new landscapes’. These ‘pretty new landscapes’ are biodiversity offsets to compensate for the destruction of the ancient Hambacher Forest for the world’s largest opencast lignite coal mine in the German Rhineland. Drawing on in-depth fieldwork including participant observation and interviews in and around the mine and its offset sites, this paper explores the relationship between coal mining, spectacularisation of conservation, the ecotourism–extraction nexus and accumulation by restoration. I illustrate the historic and contemporary importance of restoration activities to the accumulation process and explore the recent engagement of mine operator RWE in the provision of restored nature (in the form of ‘eco-points’), which constitute new business opportunities. The significance of RWE’s biodiversity work for accumulation by restoration lies not only in its profit opportunities but its productive power: the legitimation of coal mining and the making of new, ordered ‘ecologies of repair’. This productive power operates through the mobilising function of RWE’s offsetting work, which forms the foundation for corporate partnerships and alliances with conservation groups and volunteers. These lend legitimacy to RWE’s ‘repair work’ and form the basis for the ecotourism–extraction nexus by turning the mine and its offsets into ‘extractive attractions’ for visitors and ‘nature lovers’. Its power further manifests in the way it captures imaginations through novel imaginaries and narratives of sustainable coal mining, supposedly creating not only a ‘better nature’ but a ‘better future’. Positioning offsetting as social technology of governance, I explore RWE’s spectacular performance of sustainability and the ontological flattening to facilitate claims of commensurability and ‘offsettability’ of nature. These are integral to the ecotourism–extraction nexus and grounded in the belief in the human/corporate ability to recreate nature, a fascination with huge earth-shifting machinery and a commitment to high-modernist ideologies of control.

Communication Strategies in Social Media in the Example of ICT Companies

This article aims to present the results of pilot studies on the involvement of the four largest Information Communication Technology (ICT) companies in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The research was carried out using the method of the content of messages posted on the official Facebook and Twitter accounts of the ICT companies’ analysis. The analysis showed that the companies prefer corporate ability communication strategy over Corporate Social Responsibility (CSR) or a hybrid one. Posts rarely concern the company’s activities related to social and environmental responsibility. Although they engage in activities supporting the achievement of the SDGs and provide information about it on their corporate websites, the topic of sustainable development has been taken up in small numbers in the posts examined.