Purpose. Disclosure of decorative and functional features of forms of art object and analysis of their creative and aesthetic content. Methodology. In the course of the research, the purpose of field surveys and generally scientific methods of analysis, synthesis and analogies were used. Results. As a result of a theoretical study, the primary stages of art-form object formation are determined; its characteristic features and peculiarities of ideological and ideological ideas and creative language are revealed. The close relationship between form and content, which forms an imaginative, symbolic, spiritual and aesthetic art object with the emotional power of influence and impression, is considered. Scientific novelty. The article analyses and explores the peculiarities of creating an art object form to convey an artistic image and an author's idea. The features and stages of forming an art object form as a complex, multifaceted phenomenon are presented, which allows becoming more aware of its functional, material and artistic features. Practical significance. Research findings can be used as promising areas for research in design theory and practice. The main defining features and features of building an art object can be applied directly in the creative work of designers.
ФОРМА ЯК ЗАСІБ СТВОРЕННЯ ХУДОЖНЬОГО ОБРАЗУ В АРТ-ДИЗАЙНІ