VIDEODESIGN PRODUCTION: DEFINITIONS, STAGES AND MAIN COMPONENTS

The purpose of the study is to define the characteristics of the concept of "videodesign production", to analyze the stages of videodesign production and identify their main components. Methodology. The research uses methods of analysis, synthesis, identification, formalization and systematization, which allow us to consider the videodesign production and its stages as hierarchically subordinate integrity. Results. The research of production through the prism of film, video production, cinematographic activity, film production is carried out. The definition of the term "videodesign production" is given. The distinctive characteristics between the terms "video production" and "film production", "videography", "video editing" are revealed. The main stages of videodesign production are established and analyzed, namely: "zero", pre-production, production, post-production, presentation. Their main components are identified. Scientific novelty. The research of videodesign as an independent process of videodesign product production is carried out, the definition of the term "videodesign production", its stages and main components is formulated. The practical significance of the study is due to the expansion and deepening of knowledge about videodesign in terms of its implementation through production. The processed information and materials allowed to determine the leading stages and components of the videodesign production and can be used in further research on videodesign.

GRAPHIC FEATURES OF THE ADVERTISING POSTERS OF UKRAINIAN FOLK AND POP MUSIC OF THE SECOND HALF OF THE XX CENTURY

The purposeof this work is to identify the characteristics of the visual language of posters of Ukrainian folk and pop music, the search for relevant graphic solutions for further use in modern design. Methodology.The research method is to observe and compare design objects.The study was based on posters of musical events and folk and pop music groups of Ukraine, developed in different stylistic, figurative and design variants and genres.The chronological boundaries of the study are determined by the period of poster art of Soviet Ukraine in the second half of the XX century and the post-Soviet period of the XX century (1960 – 1999). Results.Features of the development of the visual component of music and song posters of the second half of the XX century was divided into several genre trends in the specified time frame.The analysis of the composition, colors, plot, decorative elements and fonts of posters of folk and pop music of Soviet and post-Soviet Ukraine, in order to identify relevant and outdated graphic solutions. Scientific novelty.The analysis of stylistic features of music and song Ukrainian-Soviet posters according to certain features, elements of visual symbols and graphic components is carried out in the work.Relevant and outdated image-design solutions in the design of posters of the second half of the XX century are revealed. Practical significance.The proposed research and the results presented in the articles can be used in scientific works used with further study of the design elements of Ukrainian posters;in the educational process for the study of case studies.

СИМЕТРІЯ В ДИЗАЙНІ ВІЗУАЛЬНИХ КОМУНІКАЦІЙ: СПОСОБИ ПОБУДОВИ ДИНАМІЧНОГО ХУДОЖНЬОГО ОБРАЗУ

The purpose of the study is to reveal methods of image creation in dynamic visual communications based on symmetry. Methodology. Research methodology is interdisciplinary. It is based on systems and synergistical approaches. They consider dynamic visual communications as an integral field of interaction between human and environment. We systematized design methods of the image creation of a visual message by using the system and functional, structural and dynamic, composition, artistic and image design-analyses according to the principles of symmetry. Results. We represent symmetry as a method of dynamic visual communications form and image creation. Symmetrical relations are formed at the object structure level (mirror symmetry and central symmetry), the process level (translational symmetry, multilevel central symmetry and radial symmetry) and environment level (scale invariance and recursion). Integrative basis strengthening allows forming the structure of the image content providing fusion with an environment. Rethinking of the design methods on the based on the principles of symmetry increases the efficiency of perception and visual communications dynamic in the context of changeable external conditions. Scientific novelty. In the research we rethought the role of symmetry in dynamic visual communications design based on the systems approach for the first time. It is well-proven that the symmetric transformations support increasing of aesthetic, functional and communicative qualities of dynamic visual information. Practical significance. Research materials can serve as basis for harmonization and optimization of the form and content of different visual communications types. Their image structurization according to the principles of symmetry provides new development strategies of the integrated visual communications. It is important to increase perception efficiency in the conditions of continuously growing information volumes. Researched design methods of visual communications symmetric structures can be used by specialists in order to arrange the modern space. We also use them as the basis for designers’ system thinking forming as an educational technology.

LINE AS AN EXPRESSIVE MEANS IN DESIGNOF THE VISUAL ENVIRONMENT

The purpose. The peculiarities of the use of linear images in the visual environment are investigated. Their influence on human perception and relevance of their use in design and art is determined. Methodology. General scientific research methods are used: analytical, typological, comparative analysis are used to determine the lines and their application in advertising and design. Results.Linear images differ against the background of modern media space. The use of linear, schematic, simplified images and their assimilation appeals to the historical development of human perception, which allows such images to be perceived on a subconscious level, without requiring concentration and distraction from other activities. Trends in the development of linear images in human perception are analyzed. The use of lines in various types of fine arts is emphasized and revealed. The scientific novelty. To consider the lines as a tool for visual emphasis of facilities and distribution lines in various forms of art. Their historical development and significance for human activity are established. Practical significance. The study allows to expand knowledge about the use of lines in modern and elite areas of art. The obtained results can be used in further studies of linear visual solutions.

ОСОБЛИВОСТІ УКРАЇНСЬКОГО ЖИВОПИСУ У ПОСТМОДЕРНІСТСЬКОМУ ВИМІРІ

The purpose of the study is to identify the postmodernism principles' influence on formation of the distinctive features of Ukrainian painting in the XXIstсentury. Methodology. The research uses a culturological approach to consider postmodernism as a creative method and factor that influences the activities of Ukrainian artists. Formal-stylistic analysis is applied to clarify the connection between creative practices and the principles of postmodernism and to determine their features as well.Results.The analysis of Ukrainian artists' painting practice of the XXI century in the context of the postmodern worldview was carried out. The study focuses on postmodernism as a factor in the development of various artistic styles. The artistic and stylistic features of painting over recent years in Ukraine were analyzed. There was revealed the natural influence of postmodernist principles on domestic painting, characterized by the features of postmodernism, which is manifested in a variety of areas (conceptualism, transavant-garde, contemporary, etc.) and syncretism in art. Although the latest painting practices are integrating into European culture and tend to the Western European tradition, Ukrainian art still saves its distinguishing features. It was found that a feature of Ukrainian postmodernism is the conceptualization of painting, the introduction of deep content into a new format of painting and the synthesis of traditional fine art and new technologies. Scientific novelty lies in the identification of the main distinctive features and patterns of Ukrainian postmodern painting development. The practical significance. Presented results aid to trace postmodernism as a factor of influence on the peculiarities of the formation of new directions in Ukrainian painting practices, which can be used as a theoretical basis for further art criticism analysis of contemporary painting.

FEATURES OF INTERIOR DESIGN OF SOCIAL HOUSING

The purposeof the study are analysis and definition of the main functional-planning, artistic and aesthetic features of the formation of interiors of social housing and development of proposals for their modern design solutions. Methodology. Theoretical and practical research methods were used, namely analysis of scientific and popular literature on the research topic, generalization of approaches to functional-planning and stylistic solutions of social housing based on analysis of design experience, experimental computer modeling using ArchiCAD and 3DsMax. Results. Based on the analysis of research and modern practice of formation of social housing, the methods of functional-planning and artistic-aesthetic organization of the internal environment of social housing and its subject-spatial content are revealed. Features and examples of rational interior design solutions for small apartments are considered. The scientific novelty lies in the generalization of previous research on this topic and the identification of functional and planning features of the formation of the subject-spatial environment of social housing of small apartments and providing suggestions for the design of their interiors. Practical significance. The results of the study can be used in their introduction into the modern practice of designing social housing with economical small apartments and in the development of interiors of their internal subject-spatial environment.

КЛЮЧОВІ УМОВИ ТА ХАРАКТЕРИСТИКИ ФОРМУВАННЯ ДОПОВНЕНОЇ РЕАЛЬНОСТІ

The purpose of the study is to highlight the key conditions of the design of a multimedia system, which are created an augmented reality. The research methodology is based on the use of general scientific methods. The analysis of scientific papers on the topic and the analysis of multimedia which are using like AR projects technologies are aimed at determining the features of augmented reality formation. Results.With the advent of a wide variety of multimedia projects, it is not always clear which of them belong to augmented reality. Some multimedia use only similar technologies, such as projections, but there is no question of augmented reality. On the example of simple and visual projections, as well as other projects, consider at what point the phenomenon of augmented reality occurs. The analysis of publications that consider the augmented reality and determine the place of augmented reality in various continuums is carried out. Has been determined the conditions for the AR formation as a phenomenon. We discuss the importance of the simultaneous presence of virtual data, narrative, and context. There were also indicated the significance of the relevance of virtual data for AR, the indirect influence of interactivity on the context, and the difference between the essence of augmented reality and ordinary digital modification. Various cases of optical and video mixing are considered conventional and 3D projections, 3D mapping, augmented images. It has been proven that the formation of a narrative is a prerequisite for creating augmented reality and the connection between virtual data and context. The scientific novelty of the work consists in in determining the conditions for the formation of the augmented reality and their characteristics. The practical significance of the results lies in the fact that the verification of compliance with the conditions and characteristics helps to separate augmented reality projects from other types of multimedia and other uses of similar technologies.

DESIGN OF THE CONTEMPORARY GARMENTS ON THE BASIS OF THE TRANSFORMATION OF STYLISTIC AND ARTISTIC-COMPOSITIONAL CHARACTERISTICS OF TRADITIONAL DECORATIVE ART

The purpose. This research aims to analyze artistic-compositional characteristics of Ukrainian traditional embroidery and decorative-applied art (using the example of M. Prymachenko’s art) used in the decoration of the actual ethno-styled garments. Methodology. A systematic approach was used in this research to project authorial contemporary garments: literary-analytical, morphological, and comparative analysis of the creative primary source, associative means of its adaptation to the actual fashion trends. The methodology of the research is based on the systematic analysis of the design projects using elements of the cultural heritage of Ukraine. Systematic-informational and visual-analytical methods were used in this research. Systematic-structural analysis was used to analyze the transformation of artistic-compositional elements in the process of shaping contemporary costumes based on associative transformations. Results. In the process of design project of the authorial collection of female Ethno-style clothes, it was found that decorative art and national garments have a high level of authentic symbolism if used for the actual projection image in conditions of contemporary design activity. Characterizations were given to some principles of implementation of the national image in contemporary trends of fashion industry development. Symbolic image of the floral ornament adapted from Prymachenko’s works as well as stylization of her works in ornamental motifs of the collection were used. Based on pre-project analysis and customer survey it was defined that there is significant interest in national motifs. A collection of female clothes targeted at a wide group of customers was designed. Scientific novelty. Principles of design-project of the collection of contemporary garments with authorial embroidery were proposed using an adaptation of national traditions of female clothes embroidery and folk-art decoration as a basis. Usage of different floral motifs and geometric ornament in ethno-style and implementation of this image as popular among contemporary women in their everyday life were justified. Practical significance lies in the development of principles of formation of authorial costume collection project-image, in justification of principles of ethnographically oriented prints and embroidery and the choice of decoration methods of contemporary female clothes.

FASHIONGRAPHICS AND COSTUME DESIGN IN UKRAINE IN THE 1920s

The purposeof the paperis to study the fashion peculiarities in Ukraine based on the analysis of fashion graphics of “Fashion Magazine”, which was published in Kyiv and Kharkiv in the 1920s. The events of fashion life in Ukraine are considered in the context of current world fashion trends. Methodology. The methods of historical-chronological and comparative analysis, methods of visual information systematization have been used in the paper. Results. The social conditions for the first specialized fashion publication in Ukraine have been identified.The description of fashion trends of the 1920s has been given based on the analysis of women’s clothing models presented on the pages of “Fashion magazine”.The analysis of changes in Western fashion during the twenties in the Soviet Union has been carried out.Featured artistic expression means of fashion graphics, compositional solutions of magazine centerfolds have been considered. The connection between popular fashion images and events in the Ukrainian republic has been shown, namely: changes in the women’s role in society, the spread of sports, new formats of leisure. The reasons for the transformation of the figurative language of fashion graphics of the early twentieth century have been generalized, the connection of the magazine fashion graphics evolution with the general changes in the world fine arts has been analyzed.The scientific novelty is that there have been introduced the facts of publishing the first domestic magazines on fashion, analyzed the specifics of fashion in Ukraine in the 1920s on the basis of fashion graphics samples from Ukrainian magazines for the first time in the context of Ukrainian fashion history. The practical significance lies in the fact that the information offered in the article fills certain gaps in the Ukrainian fashion history.The practical works of artists who created relevant fashion images in the early twentieth century by means of graphics can be used today both in the process of designing new clothes and in order to promote new costume design ideas.

ОСОБЛИВОСТІ ДИЗАЙНУ ІНТЕР’ЄРІВ ІНКЛЮЗИВНИХ ЗАКЛАДІВ ДОШКІЛЬНОЇ ОСВІТИ

The purpose is determination of the design features of the subject-spatial environment for children with disabilities. Identifying the features and aspects of artistic and color solutions when organizing the modern inclusive space for children with special needs, as well as the feasibility of using special equipment and its location in the space of preschool institutions. Methodology. The research is based on a systematic approach that allows us to consider the architectural environment of preschool educational institutions as a hierarchically subordinate integrity. We also used methods of historical, comparative and typological analysis, and field surveys. Results. The article considers the features of the design of the subject-spatial environment for children with disabilities. Particular attention is paid to the creation of special therapeutic zones when planning premises for children with disabilities. The application of harmonious and expressive artistic and coloristic solutions, as well as taking into account the availability of special equipment and its appropriate placement in an inclusive space are considered. Scientific novelty is to determine the features of the formation of subject-spatial environment of inclusive preschool education and systematization of previous research on this topic. Practical significance is to develop project recommendations for the design of inclusive preschools, determine the compliance of their subject-spatial environment to modern requirements and modern regulations, identify the impact of new trends in the formation of the internal environment of kindergartens for children with special needs.