Tourism is a fragmented and information-oriented sector covering tour operators, travel agencies, hotel sales representatives, associations, meeting offices, transportation, car rental, airlines, cruise, souvenirs, restaurants, hotels/motels, and entertainment. The car rental sector, which is an important part of the tourism sector, is growing day by day, and the number of customers is increasing rapidly. The success of the car rental sector, which produces support services within the growing tourism sector, is considered very important for the development of tourism. The COVID-19 pandemic has engulfed the globe and has already had an enormous impact on life as we once knew it. With airplanes grounded, millions of people in quarantine, and hundreds of travel bans in place, COVID-19 has brought the global tourism industry to a grinding halt along with the rental industry. The study determines the current situation of the car rental sector and presents some suggestions.