Managing Risk in a New Telecommunications Service Development Process through a Scenario Planning Approach

2002 ◽  
Vol 17 (3) ◽  
pp. 103-118 ◽  
Author(s):  
Jae-Hyeon Ahn ◽  
Ann Skudlark
Keyword(s):  
Development Process ◽  
New Product ◽  
Scenario Planning ◽  
Computer Interface ◽  
Service Development ◽  
Business Managers ◽  
Planning Approach ◽  
Managing Risk ◽  
New Strategies ◽  
Gaining Insight

Managing risk in a new product and service development process is one of the major challenges for many business managers. A scenario planning approach was incorporated into a new telecommunications service development process in order to understand the uncertainties shaping the future economic, business and technological environments. Understanding the major drivers for uncertainties helped in gaining insight and thereby generated new strategies for reducing risks and taking advantage of opportunities from uncertainty. In order to demonstrate the process and value of the approach, it was applied to a new telecommunications service concept, the Phoneweb service, which allows Internet access through telephones rather than a computer interface.

scholarly journals Shifting Innovation to Users via Toolkits

2002 ◽  
Vol 48 (7) ◽  
pp. 821-833 ◽  
Author(s):  
Eric von Hippel ◽  
Ralph Katz
Keyword(s):  
New Product Development ◽  
Development Process ◽  
Lower Cost ◽  
Traditional Approach ◽  
New Product ◽  
Product Development Process ◽  
Service Development ◽  
User Needs ◽  
User Innovation ◽  
Alternative Approach

In the traditional new product development process, manufacturers first explore user needs and then develop responsive products. Developing an accurate understanding of a user need is not simple or fast or cheap, however. As a result, the traditional approach is coming under increasing strain as user needs change more rapidly, and as firms increasingly seek to serve “markets of one.” Toolkits for user innovation is an emerging alternative approach in which manufacturers actually abandon the attempt to understand user needs in detail in favor of transferring need-related aspects of product and service development to users. Experience in fields where the toolkit approach has been pioneered show custom products being developed much more quickly and at a lower cost. In this paper we explore toolkits for user innovation and explain why and how they work.

Evaluation of Customer Expectations-Based New Product and Service Development Process

2020 ◽  
pp. 287-316
Author(s):  
Serhat Yüksel ◽  
Gülcan Ergül
Keyword(s):  
Development Process ◽  
Banking Sector ◽  
New Product ◽  
Foreign Banks ◽  
Service Development ◽  
Four Dimensions ◽  
Customer Expectations ◽  
Physical Conditions ◽  
Interview Technique ◽  
Depth Interview

This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, customer and personnel, and physical conditions) were determined for measuring the efficiency of this process, and 12 criteria were determined for these dimensions. Questions were prepared by considering the literature and these dimensions and criteria. The 26 questions were asked to 12 different personnel working in Turkish banks. Those employees in the private and foreign banks did not indicate any negativity regarding the new product and service development process, but did report deficiencies in terms of personnel and physical conditions in relation to the new product and service development process.

Assessing Scope and Managing Risk in the Highway Project Development Process

2009 ◽  
Vol 135 (9) ◽  
pp. 900-910 ◽  
Author(s):  
Tiendung Le ◽  
Carlos H. Caldas ◽  
G. Edward Gibson ◽  
Michael Thole
Keyword(s):  
Development Process ◽  
Project Development ◽  
Managing Risk ◽  
Highway Project

scholarly journals Designing for the satisfaction of high-level needs

2014 ◽  
Vol 26 (6) ◽  
pp. 639-649 ◽  
Author(s):  
Petter Stenmark ◽  
Johan Lilja
Keyword(s):  
Customer Satisfaction ◽  
Design Methodology ◽  
Service Innovation ◽  
New Product ◽  
Service Development ◽  
Content Type ◽  
The Creation ◽  
High Level ◽  
Satisfaction Surveys

Purpose – The purpose of this paper is to introduce a methodology that can support the process of understanding and designing for the satisfaction of high-level needs in practice. The satisfaction of high-level needs has seldom been in focus when it comes to customer satisfaction surveys or the process of new product or service development. However, needs do occur on various levels, and the satisfaction of high-level needs actually appears to have the greatest potential for the creation of loyalty among customers and customer satisfaction. The satisfaction of high-level needs has furthermore been pointed out as a strategy for the creation of attractive quality. Design/methodology/approach – The paper is based on literature studies and the application of the Ideation Need Mapping (INM) methodology in a specific case. Findings – The paper presents the INM methodology that could be used for guiding product and service innovation in practice. More specifically, the methodology supports the process of understanding and designing for the satisfaction of high-level needs. Originality/value – This paper aims to contribute to envisioning and demonstrating how the understanding of, and design for, satisfaction of high-level needs can be done in practice.

Managing Risk by Reordering Tasks in Engineering Design

1995 ◽  
Author(s):  
Robert P. Smith
Keyword(s):  
Engineering Design ◽  
Development Process ◽  
Technical Problem ◽  
Resource Consumption ◽  
Development Projects ◽  
Technical Knowledge ◽  
Resource Usage ◽  
Design And Development ◽  
Engineering Development ◽  
Managing Risk

Abstract This paper describes a model of how reordering tasks in the engineering design and development process affects resource usage in a risky environment. All development projects are risky; their outcome and level of success is unpredictable. Many projects are canceled at some time during the development process, or never produce a working product or produce a product that fails in the marketplace. Doing engineering development is expensive; it requires high-cost labor as well as other potentially expensive resources. To some extent the magnitude of the risk is estimable; it is possible to predict now much resources (time, labor or other costs) any particular development task will consume as well as some estimate of whether or not an insurmountable technical problem is likely to be discovered. Also, development tasks are not independent; there are constraints on their ordering due to needed technical knowledge. The model presented in this paper uses those estimates to suggest an ordering of the tasks in an attempt to minimize the expected resource consumption for those projects that run a risk of cancellation.

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