Affective and Identity Priming with Episodically Associated Stimuli

1998 ◽  
Vol 12 (2) ◽  
pp. 145-169 ◽  
Author(s):  
Jan De Houwer Dirk Hermans Paul Eelen
Keyword(s):  
2017 ◽  
Vol 12 (2) ◽  
pp. 181-218
Author(s):  
Laura de Vaan ◽  
Kobie Van Krieken ◽  
Winie Van den Bosch ◽  
Robert Schreuder ◽  
Mirjam Ernestus

Abstract Previous work has shown that novel morphologically complex words (henceforth neologisms) leave traces in memory after just one encounter. This study addressed the question whether these traces are abstract in nature or exemplars. In three experiments, neologisms were either primed by themselves or by their stems. The primes occurred in the visual modality whereas the targets were presented in the auditory modality (Experiment 1) or vice versa (Experiments 2 and 3). The primes were presented in sentences in a selfpaced reading task (Experiment 1) or in stories in a listening comprehension task (Experiments 2 and 3). The targets were incorporated in lexical decision tasks, auditory or visual (Experiment 1 and Experiment 2, respectively), or in stories in a self-paced reading task (Experiment 3). The experimental part containing the targets immediately followed the familiarization phase with the primes (Experiment 1), or after a one week delay (Experiments 2 and 3). In all experiments, participants recognized neologisms faster if they had encountered them before (identity priming) than if the familiarization phase only contained the neologisms’ stems (stem priming). These results show that the priming effects are robust despite substantial differences between the primes and the targets. This suggests that the traces novel morphologically complex words leave in memory after just one encounter are abstract in nature.


2008 ◽  
Vol 19 (11) ◽  
pp. 1154-1160 ◽  
Author(s):  
Michael W. Morris ◽  
Erica Carranza ◽  
Craig R. Fox

Four studies investigated whether activating a social identity can lead group members to choose options that are labeled in words associated with that identity. When political identities were made salient, Republicans (but not Democrats) became more likely to choose the gamble or investment option labeled “conservative.” This shift did not occur in a condition in which the same options were unlabeled. Thus, the mechanism underlying the effect appears to be not activated identity-related values prioritizing low risk, but rather activated identity-related language (the group label “conservative”). Indeed, when political identities were salient, Republicans favored options labeled “conservative” regardless of whether the options were low or high risk. Finally, requiring participants to explain the label “conservative” before making their choice did not diminish the effect, which suggests that it does not merely reflect inattention to content or construct accessibility. We discuss the implications of these results for the literatures on identity, priming, choice, politics, and marketing.


1994 ◽  
Vol 47 (4) ◽  
pp. 957-1000 ◽  
Author(s):  
Jennifer S. Burt

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.


Author(s):  
Phoebe Gaston ◽  
Linnaea Stockall ◽  
Sarah VanWagenen ◽  
Alec Marantz

Psycholinguistic research on the processing of morphologically complex words has largely focused on debates about how/if lexical stems are recognized, stored and retrieved. Comparatively little processing research has investigated similar issues for functional affixes. In Word or Lexeme Based Morphology (Aronoff, 1994), affixes are not representational units on par with stems or roots. This view is in stark contrast to the claims of linguistic theories like Distributed Morphology (Halle & Marantz, 1993), which assign rich representational content to affixes. We conducted a series of eight visual lexical decision studies, evaluating effects of derivational affix priming along with stem priming, identity priming, form priming and semantic priming at long and short lags. We find robust and consistent affix priming (but not semantic or form priming) with lags up to 33 items, supporting the position that affixes are morphemes, i.e., representational units on par with stems. Intriguingly, we find only weaker evidence for the long-lag stem priming effect found in other studies. We interpret this asymmetry in terms of the salience of different morphological contexts for recollection memory.


2021 ◽  
Author(s):  
◽  
Mikayla Meehan

<p>The global marketplace is centred around products and brands that reflect certain identities. Social media can act as vehicles of meaning transfer for social identification between brands and social media users with a global social identity. Recognizing the importance of the psychological and sociological needs that draw social media users to build relationships with global brands, the purpose of this thesis is to explore the relevance of the global social identification process to global social media branding strategy. More specifically, this research considers the role and influence of social group membership dynamics to explore how brand-generated and user-generated content are part of the global social identification process. In that, this research aims to fill the gap where social identity theory has not been applied as a lens through which to understand and evaluate the social media content strategy of a global brand. This gap is important to fill due to the global social media arena’s social-centric nature and transparency in displaying social group memberships. An interpretive paradigm was used for this research, with a qualitative case study approach that consisted of interviews with global social media users/global brand representatives and a content analysis of the focal brands social media pages. The study found that the global social identification process on social media consists of two stages, global identity priming and global identity expression. Global identity priming occurs when the psychological and sociological function of global brands is transferred to brand-generated content through a semiotic meaning transfer process. Global identity expression can occur after, as a result of global identity priming, social media users with a global identity categorize the global brand into their in-group. Once in-group categorization takes place, creation and/or sharing of user-generated content with the global brand can be considered an act of identity expression and validation by those with a global identity. This has implications for a global brand’s social media content strategy, as the findings revealed that brand-generated content featuring certain symbolic global values facilitates the global social identification process on social media. Moreover, the findings revealed that user-generated content created by social media users for global identity expression purposes is of considerable value to global brands. Understanding how the global social identification process transpires on social media can guide global brands to consider how their content strategy can prime global social identification and meet the identity expression needs of those with a global identity. This has implications for content strategy design, social media interactions and ongoing global brand-user relationships.</p>


2018 ◽  
Vol 224 (1) ◽  
pp. 149-157 ◽  
Author(s):  
Géza Gergely Ambrus ◽  
Catarina Amado ◽  
Laura Krohn ◽  
Gyula Kovács

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