The East Asian region plays an important economic role in the system of world economic relations, includ-ing one fifth of the world's population with a rapidly growing middle class and mobility that creates high consumer demand. The specifics of the functioning of international business in the key East Asian countries, including gov-ernment regulation, forms of doing business, characteristic features and stages of the formation of international business, differ significantly from those adopted in Western countries. Due to this, the study of the development and functioning of international business in the region is a relevant area of research. The article discusses the main specific features of the Asian business model, analyzes the specificity and forms of functioning of international business in the East Asian countries.
