The Role of Culture in Creative Execution in Celebrity Endorsement: The Cross-Cultural Study

2013 ◽  
Vol 26 (3) ◽  
pp. 155-172 ◽  
Author(s):  
Nam-Hyun Um
Keyword(s):  
Cultural Study ◽  
Cross Cultural ◽  
Celebrity Endorsement ◽  
Cross Cultural Study ◽  
The Cross

Cross-Cultural Study of Trust Types in Sharing Economy Organizations

2021 ◽  
pp. 94-108
Author(s):  
Jialei Li ◽  
Tao Meng ◽  
Chunying Li
Keyword(s):  
Cultural Study ◽  
Organizational Trust ◽  
Sharing Economy ◽  
Cross Cultural ◽  
Theoretical Contribution ◽  
Cross Cultural Study

The sharing economy has developed very quickly. However, organizations like Airbnb and Uber have encountered crisis of trust. Academia still does not know what is the type of trust in sharing economy organizations. Therefore, the authors designed two studies, used data from Airbnb, to test 2 hypotheses: (1) the level of inter-organizational trust in sharing economy organizations is relatively positive to the level of participation, and (2) the price of the product or service being shared is relatively negative to the level of participation. The results find out that consumers are more willing to choose non-shared renting methods in China, yet the opposite in America. Under both conditions, price is an important moderator. This shows that the role of trust in China is mainly inter-organizational trust, but interpersonal in America. The theoretical contribution is to reveal the type of trust in the sharing economy organizations, collaborative relations and studies of Airbnb.

Hemisphere lateralization differences

2003 ◽  
Vol 13 (2) ◽  
pp. 197-229 ◽  
Author(s):  
Elizabeth Hiser ◽  
Junko Kobayashi
Keyword(s):  
University Students ◽  
Cultural Study ◽  
Ethnic Groups ◽  
Left Hemisphere ◽  
Right Hemisphere ◽  
Cross Cultural ◽  
American University ◽  
Cross Cultural Study ◽  
The Cross ◽  
American Left

This paper reports on a cross-cultural study comparing the lateralization preferences between Japanese and American university students in Japan. The cross-cultural literature points to stereotypical descriptors which are similar to lateralization descriptors which provide significant differences in content when investigated by survey among the two ethnic groups. Cultural descriptors for the two groups are defined and the issue of preference for statistical- vs. feeling-oriented support for controversial local issues is linked theoretically to the left vs. right hemisphere preferences, but proves of limited validity for the study. Final results for the Japanese sub-sample for lateralization preference (64%) show a tendency for right-hemisphere processing preference over an American left-hemisphere preference (65%) in the same area.

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