Climate change advocacy online: theories of change, target audiences, and online strategy

2015 ◽  
Vol 24 (2) ◽  
pp. 193-211 ◽  
Author(s):  
Luis E. Hestres
2021 ◽  
Vol 31 ◽  
pp. 100583
Author(s):  
Dhanush Dinesh ◽  
Dries L.T. Hegger ◽  
Laurens Klerkx ◽  
Joost Vervoort ◽  
Bruce M. Campbell ◽  
...  

2021 ◽  
Author(s):  
◽  
Emma Yvonne Simons

<p>Human-induced climate change is already having an acute impact on many lives and livelihoods. This is expected to escalate, especially for “disadvantaged people and communities in countries at all levels of development” (Pachauri et al., 2014, p. 13). This thesis is situated within post- and critical development, enabling critique of mainstream development alongside the exploration of alternative, bottom-up forms of development, such as social movements. Following a social constructionist epistemology, it utilises qualitative methodologies (in-person and virtual in-depth interviews) to navigate the complex, fluid, and subjective field of climate justice. This research situates the emerging climate justice movements in Aotearoa as key to understanding how radical, progressive societal change is articulated in the contemporary era to mitigate and adapt to anthropogenic climate change. Several core themes emerge as part of the research, including how various actors (organisations, sub-movements, and individuals) relate to each other and the world around them. This research asks and addresses not only what climate justice is in Aotearoa and who is involved, but also which theories of change operate within these emerging social movements? The data in this research outlines that climate justice movements in Aotearoa are accessible, inclusive, relational, accountable and frontline community-led, the antithesis of the current dominant structures and systems of society. These movements build upon other rights and justice movements, notably: Indigenous justice, disability justice, intersectional feminism, workers’ rights, and intergenerational justice. The development and negotiation of a collective climate justice identity is shaped by several interconnected tensions: partisanship versus non-partisanship, internal conformity versus diversity, and ecosystem versus ‘egosystem’. These tensions can also impede connection and understanding, at times leading to substantial harm to individuals, communities, and climate justice more broadly. This thesis outlines multiple forces shaping the actualisation of justice in an Aotearoa experiencing climate change. Fundamentally, this thesis highlights that climate justice is an ongoing journey of relationships and negotiations that “move at the speed of trust”.</p>


2021 ◽  
Vol 141 (6) ◽  
pp. 328-337
Author(s):  
R Issa ◽  
C Baker ◽  
R Spooner ◽  
R Abrams ◽  
A Gopfert ◽  
...  

Aims: There are a growing number of organisations working to address the connections between climate change and health. This article introduces the concept of ‘theories of change’ – the methodology by which organisations or movements hope to bring about social change – and applies it to the current climate change and health movement in England. Through movement mapping, the article describes and offers reflections on the climate change and health ecosystems in England. Methods: Organisations working on climate change and health in England were identified and publicly available information was collated to map movement characteristics, target stakeholders and methodologies deployed, using an inductive, iterative approach. Results: A total of 98 organisations working on health and climate change (and/or sustainability) were initially identified, of which 70 met the inclusion criteria. Most organisations target two or more stakeholders, with healthcare workers, management structures, and government being most commonly cited. Methodological approaches identified include Formal education programmes; Awareness-raising; Purchasing-procurement power; Advocacy; Financial; Media-messaging; Networking; Knowledge generation; and Policy making, of which education, awareness-raising, and advocacy are most commonly used. Conclusion: There is a tendency for climate change and health organisations in England to focus on individual level and sectoral change over system change. More could be made of the potential for the healthcare professions’ voice and messaging for the wider climate movement. Given the rapid boom of climate change and health organisations in recent years, a mind-set shift that recognises different players as part of a cohesive ecosystem with better coordination and collaboration may reduce unnecessary work, and facilitate more cohesive outcomes.


2019 ◽  
Vol 21 (11-12) ◽  
pp. 2671-2690 ◽  
Author(s):  
Silke Adam ◽  
Thomas Häussler ◽  
Hannah Schmid-Petri ◽  
Ueli Reber

We seek to understand the role of the Internet in policy monopolies characterized by a dominant coalition in traditional political venues. In these settings, we identify coalitions and counter-coalitions on the Web and ask how these coalitions differ resource-wise and where these differences come from. To do so, we combine link tracing and quantitative content analysis in the field of climate change in Germany and the United Kingdom. Our results show that online contestation is indeed structured by competing coalitions of climate advocates and skeptics. Moreover, the counter-coalitions of climate skeptics turn out to be the true winners of online communication: they have not only incorporated conservative media as their allies, but also managed to make themselves more visible than climate advocates. This visibility stems from their own link setting activity, which makes climate advocates’ passive online strategy of just ignoring the skeptical camp ineffective.


2015 ◽  
Vol 9 (1) ◽  
pp. 13-18 ◽  
Author(s):  
Reto Knutti ◽  
Joeri Rogelj ◽  
Jan Sedláček ◽  
Erich M. Fischer
Keyword(s):  

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