Extending the marketing myopia concept to promote strategic agility

2009 ◽  
Vol 17 (2) ◽  
pp. 139-148 ◽  
Author(s):  
Kevin Johnston
Keyword(s):  
Author(s):  
Francesco Debellis ◽  
Alfredo De Massis ◽  
Antonio Messeni Petruzzelli ◽  
Federico Frattini ◽  
Manlio Del Giudice

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