PROBLEMS AND TRENDS IN THE DEVELOPMENT OF THE RUSSIAN STOCK MARKET

The article is devoted to the research analysis of the current patterns of development of the domestic stock market. An assessment of the dynamics of the stock market volumes is given. The trends in the movement of the market value of shares of Russian companies and the influence of factors on this process are analyzed. A comparative analysis of the dynamics of the stock market in Russia and the USA is carried out. We also raised the issue of the development of economic relations in Russia characterized by the creation of an effective and transparent mechanism for the formation and distribution of financial resources between economic entities in accordance with market rules and laws. One of these generating and redistributing channels should be the securities market, as an integral part of ensuring the integrity and functioning of all elements of the economic system of the state. In conclusion, it was concluded that the main goal of the Russian market is its transformation into a productive mechanism for reducing the uncertainty of financial activity, which is based on the implementation of an appropriate active state policy

Marketing Strategy of the Uber Company in the Global Taxi Service Aggregator Market

The article focuses on the consideration of the marketing strategy of the Uber company. A strategy is essential when a company enters new markets. It is a difficult task for any business and requires managers to understand the specifics of the formation, management of marketing strategies in both local and global markets. The above factors determine the relevance of the research topic. In connection with the processes of globalization and significant modifications in the technological support of business, activities in modern markets are changing significantly. The purpose of this article is to analyse the implementation of the marketing strategy of Uber in the global market to indicate the characteristics and directions of development. In research, the following methods applied: a comparative, analysis and methodology for developing marketing strategies. The American service Uber is striving to gain leadership positions in the development of the Russian market. This drive drives offensive strategies that combine direct competition for low prices and strategies that increase resources and customers by engaging an audience that competitors have missed. As the analysis of the company’s activities showed, Uber implements a specific marketing strategy as an offensive strategy. As part of the confrontation with the main competitors, Uber actively invests in the promotion and advertising of the service, pays attention to pricing policy to provide opportunities for participation in price competition. The American service Uber is striving to gain leadership positions in the development of the Russian market. This commitment drives offensive strategies that combine direct competition for low prices and plans that increase resources and customer base by engaging an audience that competitors have missed. As a result of the analysis of the market of services-aggregators of taxi services, we can conclude that competition is intensifying both from the main competitors, Gett and Yandex.Taxi, and from indirect competitors. Hence, launching a third-party service will be a reactive strategy for Uber, as chief competitors have already diversified their service portfolio. Thus, the marketing strategy in modern conditions of development is an efficient mean for promoting a company in the international market.

Meloxicam efficacy and safety in treatment of pain syndromes of different localization according to domestic studies

More than 500 million people worldwide suffer from osteoarthritis (OA). Neck and low back pain (LBP) is one of the most common reasons for visiting a general practitioner to receive primary medical care in different countries. The prevalence of chronic LBP varies from 4% to 20%, and increases linearly from the third decade to 60 years, and stabilizes in the seventh decade of life. According to the latest published clinical guidelines of the Russian Association for the Study of Pain, nonsteroidal anti-inflammatory drugs (NSAIDs) are used in minimally effective doses and a short course to relieve acute musculoskeletal pain. The ratio of the NSAIDs activity associated with cyclooxygenase (COX) – COX-1 / COX-2 – inhibition allows us to evaluate their potential toxicity. The smaller this value, the more selective the drug is against COX-2, and the less toxic it is. Meloxicam belongs to the predominantly selective COX-2 inhibitors. In the Russian market, meloxicam of domestic production - Amelotex® is widely prescribed. Several studies have shown the high efficacy and safety of meloxicam in the treatment of pain syndromes with different localizations (LBP, neck pain of vertebrogenic nature, OA, etc.), it can be recommended for elderly patients, patients with comorbid diseases such as arterial hypertension (AH), diabetes mellitus, gastrointestinal tract pathology. Meloxicam has a good efficacy and safety profile, a pronounced symptom-modifying effect.

The Initial Analysis of the Share Suitability for the Inclusion into an Active Trading Strategy

The article lists the problems inherent to the Russian stock market at the present stage, special attention is paid to the liquidity issues. The authors evaluate the shares of all issuers listed on the Moscow Stock Exchange for the possibility of their inclusion in an active strategy based on average trading volumes. The article calculates the effectiveness of using the methods of average values in assessing the compliance of the selected instruments with the minimum required liquidity values. In the course of the work, the industry features of the Russian market are taken into account. The classifier of the Moscow Exchange is used to distribute issuers by industry. In parallel, the liquidity imbalance between the branches of the Russian stock market is being investigated. The conclusion is given about the real number of stock market instruments suitable for use in active trading strategies. The result of the study is a formed set of shares distributed by industry.

Development of production of natural and modified starches in the starch syrup industry

Анализ работы крахмалопаточной отрасли по производству нативных и модифицированных крахмалов за период 2010-2020 гг. выявил положительные тенденции, характеризующиеся умеренными темпами роста выпуска продукции. Увеличение объемов производства нативных и модифицированных крахмалов, расширение их ассортимента - актуальная задача для предприятий крахмалопаточной отрасли. В статье приведен ассортимент нативных и модифицированных крахмалов, поставляемых на российский рынок. Большой интерес для отраслей пищевой промышленности и народного хозяйства в целом представляют эфиры крахмала холодного и горячего набухания, доля которых в общем объеме импорта модифицированных крахмалов составляет около 70 %. Приведен перечень высокотехнологичных крахмалопаточных предприятий, обеспечивающих высокое качество и конкурентоспособность производимой продукции. Дана динамика производства нативных крахмалов и потребления модифицированных крахмалов в РФ в 2010-2020 гг. За последние 10 лет объемы производства модифицированных крахмалов в крахмалопаточной отрасли увеличились в 2,3 раза. Приведены современные методы получения и области применения модифицированных крахмалов для пищевого назначения. Предложены механизмы устойчивого развития крахмалопаточных предприятий в современных условиях. An analysis of the work of the starch syrup industry in the production of natural and modified starches for the period 2010-2020 revealed positive trends characterized by a moderate growth rate in production. Increasing the natural and modified starches production volume, expanding the range is an urgent task for enterprises of the starch industry. The article provides an assortment of natural and modified starches supplied to the Russian market. Cold and hot swell starch esters are of great interest for the food industry and the national economy as a whole, which account for about 70 % of the total imports of modified starches. The list of high-tech starch processing enterprises ensuring high quality and competitiveness of the produced products is given. The dynamics of production of natural starches and the dynamics of production and consumption of modified starches in the Russian Federation in the period 2010-2020 are given. Over the past 10 years, the production of modified starches in the starch industry has increased 2.3 times. Modern methods of producing and application of modified starches for food purposes are presented. Mechanisms for sustainable development of starch-syrup enterprises in modern conditions are proposed.

Russian marketing analysis of biologically active additives with pancreatic enzyme

The Russian market of biologically active additives, which include pancreatine and pancreatic enzymes — amylase, protease, lipase, has been analyzed. It was established that the study group is represented by a wide range (approximately 150 names), which is represented mainly by foreign manufacturers (approximately 80%). The monotonous tendency to increase sales by volume in all regions of the Russian Federation over the past 5 years has been analyzed. It should be noted that, today consumer preferences biologically active additives of domestic production despite the significant share of imported dietary supplements in the supply structure. High demand is primarily due to the accessibility and increased trust and loyalty of modern consumers to national producers of biologically active additives .

Application of gas analyzers for the control of fuel in the air environment of rocket and space industry enterprises

The presented work shows the necessity of organization of individual instrumental control of the content of rocket fuel and its products in the air of rocket-space industry enterprises. No accurate analysis of gas analyzers presented on the Russian market, providing individual instrumental control of concentrations of heptyl and its derivatives in the workplace air is available. Therefore, the task of express, automatic, selective and simultaneous monitoring of heptyl vapors and derivatives of its transformation in the air of industrial premises by one instrument and replacing the imported gas analyzers remains urgent. It is shown that the solution of the posed problem is possible on the basis of the optical absorption method. The requirements to be met by the gas analyzer are formulated. Approximate wavelengths at which simultaneous measurement of concentrations of heptyl and its derivatives in an air sample is possible have been determined. The ways of realization of individual gas analyzers having small mass-size characteristics are outlined. Structural schemes for infra-red gas analyzers have been proposed: multi-channel; single-channel (with frequency modulation of radiation). Tasks for further research are formulated.

EFFECT OF CHARCOAL QUALITY ON TOXICITY OF HOOKAH TOBACCO

Анализ современного российского рынка табачной продукции свидетельствует о росте популярности смесей для кальяна. Особенностью данного продукта является специфика его потребления: нагрев с использованием натурального древесного или кокосового угля. Угарный газ – монооксид углерода в дыме кальяна появляется вследствие сгорания угля. Исследованы качественные характеристики угля для кальяна – влажность, продолжительность розжига и горения, динамика изменения температуры чаши и калауда в процессе работы кальянной системы – и его влияние на органолептические свойства кальянного дыма и содержание монооксида углерода в нем. В качестве объекта исследования были образцы угля для кальяна на основе скорлупы грецкого ореха (Украина), на основе скорлупы кокосового ореха (Индонезия), а также быстровозгорающийся древесный уголь, пропитанный селитрой (Польша). Установлено, что содержание монооксида углерода в аэрозоле при использовании угля из скорлупы грецкого ореха на 20% ниже, чем при использовании угля из скорлупы кокосового ореха, и в 10 раз ниже, чем при нагревании быстровозгорающимся древесным углем, пропитанным селитрой. Угли из скорлупы грецкого ореха и скорлупы кокоса имеют большую, чем быстровозгорающийся древесный уголь, продолжительность розжига, однако они характеризуются большей продолжительностью горения, меньше влияют на органолептическое восприятие курильщика и подходят для использования в любых кальянных системах (с калаудом и без него). Analysis of modern Russian market of tobacco products indicates that popularity of hookah tobacco is increasing. The main distinctive feature of this product is peculiarity of its consuming. It is heated by natural charcoal or coconut charcoal. Carbon monoxide in hookah aerosol appears due to burning process of utilized charcoal. Qualitative characteristics of charcoal – humidity, time of starting charcoal burning and time of burning, dynamics of temperature change of the bowl and kalaud during the hookah system are investigated. The effect of hookah charcoal on the organoleptic properties of hookah smoke and the carbon monoxide content in it has been determined. Samples hookah charcoal made of walnut shells (Ukraine), charcoal made of coconut shells (Indonesia), quick lighted charcoal made of wood charcoal and impregnated with niter (Poland) were used as the object of the study. It was found that the carbon monoxide content in the aerosol when using walnut shells charcoal is 20% lower than when using coconut shells charcoal, and 10 times lower than when using quick lighted charcoal. Despite the fact that charcoals from walnut shell and from coconut shell have a much longer time of starting burning than quick lighted charcoal, they are characterized by a longer burning, less affect the organoleptic perception of the smoker and are suitable for use in any hookah systems (with calaud and without it).

Russian organic fertilizers market

The paper discusses the issues of import and export of domestic organic fertilizers over the past three years. The main Russian exporters and producers of organic fertilizers from poultry manure are given. The legislative normative acts concerning the Russian market of biofertilizers in terms of the production of these fertilizers are also cited. The issues of European legislation regarding the export of organic fertilizer products for producers are considered. Nowadays, Russian poultry farms are experiencing difficulties with the sale of secondary products due to the fact that not all poultry farms have land plots, and the number of poultry on them is increasing, which is confirmed by statistics. Therefore, in this study, a SWOT-analysis of organic fertilizers from poultry manure is provided in order to find out what other opportunities there are in the sale of this product, what threats may arise when selling this product on the market. The study also analyzes new innovative dung processing projects. Despite the high cost of the investment project, about 1 billion rubles, the poultry farm produces a completely new product, which has not yet been on the Russian market and, possibly, on the global market. The new product is called “biocoal” and is produced at high temperature and pressure using a special technology. This product may take a place in the premium organic fertilizer sector in the near future. The main internal competitive advantages of the industry are: high demand for products, an optimal level of unification and standardization of products, a high degree of competitiveness of personnel in the industry, access to raw materials, product certification, and the exclusivity of industry products.