THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES

2020 ◽  
Vol 30 (4) ◽  
pp. 225-235
Author(s):  
Gauri Kulkarni ◽  
Gema Vinuales
2012 ◽  
Author(s):  
John T. Hazer ◽  
Caitlin M. Cavanaugh ◽  
Gina A. Seaton

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