THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES
1988 ◽
Vol 52
(10)
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pp. 571-573
Keyword(s):
2019 ◽
Vol 26
(2)
◽
pp. 193-207
Keyword(s):
2019 ◽
Vol 20
(2)
◽
pp. 321-345
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