PERCEIVED VALUE OF SUSTAINABLE FASHION PRODUCTS AND WILLINGNESS TO DIFFUSE POSITIVE E-WOM INFORMATION

2016 ◽  
Author(s):  
Hyun Min Kong ◽  
Eunju Ko
Keyword(s):  
Perceived Value ◽  
Fashion Products ◽  
Sustainable Fashion

scholarly journals Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion

2019 ◽  
Vol 2 (2) ◽  
pp. 215-222
Author(s):  
Mariah Mariah ◽  
Dewi Nurbaiti
Keyword(s):  
Path Analysis ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Perceived Value ◽  
Analysis Method ◽  
Online Store ◽  
Fashion Products ◽  
Online Stores

This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

scholarly journals Relationship of Parenting Style and Perceived Value of Characterized Children's Fashion Products

2013 ◽  
Vol 17 (3) ◽  
pp. 15-29
Author(s):  
Keangyoung Kang ◽  
K.P. Johnson Kim ◽  
Hyeyoung Kim
Keyword(s):  
Parenting Style ◽  
Perceived Value ◽  
Fashion Products ◽  
Relationship Of

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Sign in / Sign up

Export Citation Format

Share Document