Applying Interpretive Structural Modeling to the Planning of a Sequence of Marketing Strategies: A Case Study of the Architectural Tourism in Taiwan

Purpose In this paper, the authors have tried to propose an organizational antecedent’s model of sustainable entrepreneurial orientation. It is believed that firms with high degree of entrepreneurial orientation are more plausible to prosper. Therefore, the authors are looking on how they can use organization factor to achieve sustainable entrepreneurial orientation. Design/methodology/approach This study uses a multiple case-study approach while incorporating content analysis and interpretive structural modeling. After reviewing previous studies on entrepreneurial orientation and corporate entrepreneurship, multiple case study including six firms from different industries in Iranian economic context were studied to discover the main organizational antecedents of sustainable entrepreneurial orientation using content analysis. Furthermore, interpretive structural modeling methods were used to determine the relationship between realized antecedents. Findings The findings show that the organizational antecedents of sustainable entrepreneurial orientation are coaching, succession plans, organizational learning, chief executive office, professional staff, organizational alignment and key resources and capabilities. The proposed structural model shows the relationship between organizational antecedents of entrepreneurial orientation and coaching is determined as the building stone of sustainable entrepreneurial orientation. Practical implications Researchers believe that findings will help managers and practitioners on how to design organizational factors in their organization. Hence, they can strengthen factors that promote entrepreneurial orientation and make it sustainable to enhance organizational performance. Originality/value While entrepreneurial orientation construct is a well-recognized concept in the previous studies, little is known about its organizational antecedents. Current research identified model organizational antecedents to achieve sustainable entrepreneurial orientation.

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Enablers of halal food purchase among Muslim consumers in an emerging economy: an interpretive structural modeling approach

British Food Journal ◽

10.1108/bfj-08-2018-0528 ◽

2020 ◽

Vol 122 (7) ◽

pp. 2273-2287 ◽

Cited By ~ 1

Author(s):

Waseem Khan ◽

Asif Akhtar ◽

Saghir Ahmad Ansari ◽

Aruna Dhamija

Keyword(s):

Purchase Intention ◽

Strong Dependence ◽

Structural Modeling ◽

Marketing Strategies ◽

Interpretive Structural Modeling ◽

Content Type ◽

Food Purchase ◽

Micmac Analysis ◽

Halal Food ◽

Effective Product

PurposeThis study aims at identifying a set of determinants that affect halal food purchase intention and measures the relative ranks of these determinants in purchasing halal food among Muslim consumers in India.Design/methodology/approachInterpretive structural modeling (ISM) approach has been employed in the research, which is an expert opinion-based approach. The opinions of experienced academicians and marketing professionals have been recorded for reaching to the conclusions. Matrice d' impacts croises multiplication appliqué an classement (MICMAC) analysis has also been applied to examine the driving and dependent power of these determinants.FindingsDriver power–dependence matrix reveals that although knowledge of halal and attitude are weak drivers, yet they are strongly dependent upon other determinants. These two variables are at the top of the ISM digraph hierarchy. Food safety and halal labeling have strong driving power, as well as strong dependence. Three determinants, namely brand origin, religiosity and price, have strong driving powers and weak dependence. These variables lay at the bottom level of the ISM model.Practical implicationsThis study provides a better understanding of the determinants of halal food purchase intention. This will help the marketers for making appropriate and effective product design and other marketing strategies suited to the needs of the consumer.Originality/valueThis is the first study that examines the interrelationships between determinants and relative rank of these determinants in halal food purchase, using ISM approach and MICMAC analysis.

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Hierarchy and classification of program plan elements using interpretive structural modeling: A case study of energy conservation in the Indian cement industry

Systems Practice ◽

10.1007/bf01083616 ◽

1992 ◽

Vol 5 (6) ◽

pp. 651-670 ◽

Cited By ~ 18

Author(s):

J. P. Saxena ◽

Sushil ◽

Prem Vrat

Keyword(s):

Energy Conservation ◽

Structural Modeling ◽

Cement Industry ◽

Interpretive Structural Modeling ◽

Program Plan

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Critical Factors for Practicing Sustainable Construction Projects in Environmentally Fragile Regions Based on Interpretive Structural Modeling and Cross-impact Matrix Multiplication Applied to Classification: A Case Study in China

Sustainable Cities and Society ◽

10.1016/j.scs.2021.103238 ◽

2021 ◽

pp. 103238

Author(s):

Zheng He ◽

Huihua Chen

Keyword(s):

Construction Projects ◽

Matrix Multiplication ◽

Structural Modeling ◽

Sustainable Construction ◽

Critical Factors ◽

Interpretive Structural Modeling

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Marketing communication objectives through digital content marketing on social media

Fórum Empresarial ◽

10.33801/fe.v25i1.18496 ◽

2020 ◽

pp. 79-104

Author(s):

Janice J. Nieves-Casasnovas ◽

Frank Lozada-Contreras

Keyword(s):

Social Media ◽

Marketing Strategies ◽

Brand Awareness ◽

Digital Content ◽

Media Content ◽

Marketing Communication ◽

Case Study Design ◽

Multiple Case ◽

Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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