In this article I consider how registers of weather media carry/convey cultural information, specifically how texts about extreme weather articulate with investment in a supposed post-recession restored normality marked by the Irish government's commitment to deregulated transnational capitalism. I maintain that, in a process of cross-cultural remediation, sensationalist codes of US weather media that discursively manage awareness of systemic climate problems are just starting to infiltrate the Irish broadcasting environment. In early December 2015 RTÉ’s Teresa Mannion covered a strong gale, Storm Desmond, amidst inclement conditions in Salthill, Co Galway. Modelling the kind of ‘body at risk’ coverage consummately performed by US Weather Channel personnel, Mannion could barely speak over the lashing rain and strong winds in a dramatic broadcast that quickly became a viral video. This article analyses the fascination with Mannion's piece and its memetic, and attends to the nature of the pleasure taken in her on-camera discomfiture and the breach of gendered territory committed by Mannion at a time when national popular culture in Ireland is under increased obligation to identify and explain climate change-related extreme weather.
Arnold Schwarzenegger’s viral video politics
