In defence of the domestic tourist - a comparison of domestic and international tourists’ revisit-intentions, word-of-mouth propensity, satisfaction and expenditures

PurposeFollowing the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the restaurant sector.Design/methodology/approachThe study is based on the quantitative method and considered 464 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square–structural equation modelling (PLS-SEM).FindingsThis study expands the literature about WOM and revisit intentions. The paper states that brand attitude positively influenced revisit intentions and WOM. Besides, findings highlighted that analysed concepts were positively correlated and that they played an important role in impacting revisit intentions and WOM, apart from one factor: social self-congruity, which was not significantly related to brand attitude.Practical implicationsThe results of this paper show practitioners how to develop suitable strategies that set the bases for developing customer loyalty and repeat business. By putting into practice these suggestions in the restaurant sector, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.Originality/valueThe study offers a conceptual framework to explore the significance of several factors, including revisit intentions and WOM. In practice, taking into account the proposed framework, it is suggested that restaurant managers should assess these two items using several factors including congruence, brand characteristics and brand attachment.

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The impact of information security breach on hotel guest perception of service quality, satisfaction, revisit intentions and word‐of‐mouth

International Journal of Contemporary Hospitality Management ◽

10.1108/09596111211258883 ◽

2012 ◽

Vol 24 (7) ◽

pp. 991-1010 ◽

Cited By ~ 70

Author(s):

Katerina Berezina ◽

Cihan Cobanoglu ◽

Brian L. Miller ◽

Francis A. Kwansa

Keyword(s):

Information Security ◽

Service Quality ◽

Word Of Mouth ◽

Security Breach ◽

Revisit Intentions ◽

The Impact

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Extending the memorable tourism experience model: a study of coffee tourism in Vietnam

British Food Journal ◽

10.1108/bfj-08-2020-0748 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Li-Hsin Chen ◽

Mei-Jung Sebrina Wang ◽

Alastair M. Morrison

Keyword(s):

Word Of Mouth ◽

Coffee Consumption ◽

Marketing Strategies ◽

Coffee Shop ◽

Content Type ◽

Travel Motivation ◽

Tourism Experience ◽

Travel Motivations ◽

Revisit Intentions ◽

Method Approach

PurposeDespite the increasing recognition of coffee tourism, there is limited research on the influence of memorable tourism experiences (MTEs) on coffee tourist behaviours. This investigation attempted to fill the gap in extending the MTE model by integrating travel motivations and expectation–confirmation theory (ECT).Design/methodology/approachA mixed-method approach was employed. A survey questionnaire containing closed- and open-ended questions was used to obtain quantitative and qualitative information. Interviews with coffee shop owners were also conducted to obtain greater insight.FindingsBoth the quantitative and qualitative findings confirmed that coffee tourists’ revisit and word-of-mouth intentions were strongly influenced by satisfaction and MTEs, which were predicted by confirmation of expectations (CoEs) and travel motivations.Research limitations/implicationsThe findings confirmed that travel motivation is one of the most important precursors of MTEs. CoE was also determined to be a precursor of MTEs. MTEs had positive influences on satisfaction, word of mouth (WoM) and revisit intentions.Practical implicationsThe results offer insights by identifying vital factors linked to coffee tourist experiences and satisfaction, which will aid practitioners developing better marketing strategies.Originality/valueThe memorable tourism experience scale has rarely been applied in food tourism and particularly in relation to coffee consumption. Moreover, this research is unique in investigating the relationships among motivations, CoE, MTEs, satisfaction and WoM and revisit intentions.

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Exploring Push and Pull Motivations of Russian Tourists to Turkey

Tourism Review International ◽

10.3727/154427220x15912253254419 ◽

2020 ◽

Vol 24 (2) ◽

pp. 127-141

Author(s):

Aslihan Dursun Cengizci ◽

Gözdegül Başer ◽

Sezer Karasakal

Keyword(s):

Word Of Mouth ◽

Positive Word ◽

Regression Analyses ◽

Push Factors ◽

Push And Pull Factors ◽

Motivation Factors ◽

Travel Motivations ◽

Revisit Intentions ◽

Positive Word Of Mouth ◽

Push And Pull

Diverse studies have focused on understanding the travel motivations of tourists, yet few explain the specific travel motivations of Russian tourists. In this regard, this study aims to explore the push and pull factors that motivate Russian tourists to visit Antalya, Turkey. Escape was regarded as the most important push factors, while the appealing outdoors was found to be the most important pull factor. An importance–performance analysis suggests that hotel services need to be improved. Regression analyses show that overall satisfaction was mostly affected by satisfaction with hotel services, while positive word-of-mouth and revisit intentions were affected the most by satisfaction with the appealing outdoors. Lastly, correlation analysis was used to discover interconnections between the push and pull motivation factors. Recommendations are provided for tourism authorities.

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Assessing Visitors’ Memorable Tourism Experiences (MTEs) in Forest Recreation Destination: A Case Study in Xitou Nature Education Area

Forests ◽

10.3390/f10080636 ◽

2019 ◽

Vol 10 (8) ◽

pp. 636 ◽

Cited By ~ 1

Author(s):

Chia-Pin Yu ◽

Wei-Chun Chang ◽

Jittakon Ramanpong

Keyword(s):

Word Of Mouth ◽

Early Stage ◽

Local Culture ◽

Nature Education ◽

Stage Of Development ◽

Forest Recreation ◽

Behavior Intentions ◽

Study Results ◽

Revisit Intentions

Providing memorable tourism experiences (MTEs) plays a crucial role in determining the competitiveness and sustainability of a destination for not only the business sector, but also the environment. Therefore, destination managers face a challenge in identifying, facilitating, and maintaining memorable tourism experiences among visitors. Although MTEs have been increasingly studied, research of the effects of MTEs on word-of-mouth and revisit behavior intentions is still at an early stage of development, particularly in the forest recreation context. The objectives of this study were twofold: To assess visitors’ MTEs in a selected forest recreation destination and to examine the effects of MTEs on word-of-mouth and revisit intentions. This study identified key memorable experiences of visitors in Xitou Nature Education Area (XNEA), Taiwan (R.O.C.), and examined the relevant relationships among MTEs and behavioral intentions. The results revealed that both refreshment and involvement experiences received the highest scores from the respondents, whereas perceived local culture received the lowest score. Refreshment, local culture, and involvement positively influenced the word-of-mouth intention of visitors. Additionally, hedonism, local culture, and involvement significantly positively influenced the revisit intention of visitors. This study provides additional insights into MTEs in nature-based tourism. The study results underline the importance of MTEs in forest recreation destinations that can encourage more word-of-mouth and revisit intentions of tourists.

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