Activists’ Strategic Communication in an Authoritarian Setting: Integrating Social Movement Framing into Issues Management

2019 ◽  
Vol 13 (2) ◽  
pp. 133-151 ◽  
Author(s):  
Hue Trong Duong ◽  
Hong Tien Vu ◽  
Nhung Nguyen
2011 ◽  
Vol 25 (3) ◽  
pp. 569-575 ◽  
Author(s):  
Michael J. Palenchar

This special issue of Management Communication Quarterly mines the rhetorical heritage to explore the challenges facing those who engage in and critique external organizational rhetoric, setting its sights on helping organizations make society a better place to live. Toward this end, rhetoric focuses on strategic communication influences that at their best result from or foster collaborative decisions and cocreated meaning that align stakeholder interests. This special issue demonstrates the eclectic and complex theories, applied contexts, and ongoing arguments needed to weave the fabric of external organizational communication. Over the years, Robert Heath and others have been advocates for drawing judiciously on the rhetorical heritage as guiding foundation for issues management and public relations activities. Rather than merely acknowledge the pragmatic or utilitarian role of discourse, this analysis also aspires to understand and champion its application to socially relevant ends. In that quest, several themes stand out: (a) In theory and practice external organizational rhetoric weighs self-interest against others’ enlightened interests and choices; (b) organizations as modern rhetors engage in discourse that is context relevant and judged by the quality of engagement and the ends achieved thereby; and (c) in theory and practice external organizational rhetoric weighs relationship between language that is never neutral and the power advanced for narrow or shared interests.


1998 ◽  
Vol 41 (3) ◽  
pp. 519-540 ◽  
Author(s):  
Arlene Stein

Fifty years after the end of World War II, the Holocaust is being utilized as a symbolic resource by US social movements. This article investigates social movement “framing” processes, looking at the use of Holocaust rhetoric and imagery by social movement organizations and actors. I explore how competing movements, the lesbian/gay movement and the Christian right, battle over the same symbolic territory, and how the Holocaust frame is deployed by each. Two forms of symbolic appropriation in relation to the Holocaust are documented: metaphor creation and revisionism.


2018 ◽  
Vol 22 (1) ◽  
pp. 79-95 ◽  
Author(s):  
W. Timothy Coombs ◽  
Sherry J. Holladay

Purpose The purpose of this paper is to describe the need to theorize firms’ involvement in social issues and propose the social issues management model as a framework for analyzing the communication processes underlying social issues management. An application of the new approach is illustrated through a brief case analysis. Design/methodology/approach The paper is conceptual and emphasizes theory building for firm’s involvement in social issues management. Findings The paper describes modifications to the general issues management model that can be adopted to reflect the social issues management process and contemporary digital media environments. Practical implications The paper can benefit theory and practice of social issues management by describing how specific communication strategies and digital media use may affect social issues management. Social implications Because firms increasingly are motivated or urged by stakeholders to take stands on social issues, understanding how they can perform the role of social issue manager can enhance their potential for contributing to positive social change. Originality/value The paper provides a much needed update to the models of issues management used in strategic communication. The new model accounts for the increasing pressure on firms to address social issues and the role of digital communication channels in that process.


2014 ◽  
Vol 19 (1) ◽  
pp. 23-46 ◽  
Author(s):  
David Snow ◽  
Robert Benford ◽  
Holly McCammon ◽  
Lyndi Hewitt ◽  
Scott Fitzgerald

It has been more than twenty-five years since publication of David Snow, Burke Rochford, Steven Worden, and Robert Benford's article, "Frame Alignment Processes, Micromobilization, and Movement Participation" in the American Sociological Review (1986). Here we consider the conceptual and empirical origins of the framing perspective, how its introduction fundamentally altered and continues to influence the study of social movements, and where scholarly research on social movement framing is still needed.


Author(s):  
Robert L. Heath ◽  
Damion Waymer

Social movement activism presumes strategic communication processes by which groups achieve extra-governmental changes to public and private policy through public pressure. Such pressure presumes conditions of five kinds: strain, mobilization, confrontation, negotiation, and resolution. To explain this process, several cases will be offered but especially the U.S. civil rights movement and the activist career of John Lewis. Social movement activism is a test of wills, a test of character, strength, fact, value, identity, identification, and place


Author(s):  
Orges Zani

This paper aims to analyze how “Vetëvendosja” movement has preserved its legitimacy since its creation and its actions, firstly as a movement and now as a political representative within the political system. Based on the analytical model of Constructivist Theory, Social Movement Framing Theory, data gathering and elaboration from interviews done to Albin Kurti as the first leader of this movement, The Ahtisaari’s plan, the political program and different public discourses, this paper will create a clearer research picture on this topic. This movement, born to contradict categorically and systematically the Ahtisaari’s Plan that stressed out the judicial, military and political sovereignty under the international protectorate, developed more and gain strength thanks to the thesis of national union. It organized a number of protests that caused the murder of a number of supporters and the imprisonment of the leader from the international forces. These new conditions led to the creation and put into action a number of strategies and techniques that brought the institutionalization of the movement within the political system as a political and parliamentary representative. In contrast with other movements who lost their legitimacy in the moment they entered the political system, this paper analyses how the “Vetëvendosja” movement managed to preserve its legitimacy, in both positions, in and out the political system.


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